1 / 22

New-Product Development and Life-Cycle Strategies

9 - 1. Learning Goals. Learn how companies find and develop new-product ideasUnderstand the steps in the new-product development processKnow the stages of the product life cycleRealize how marketing strategies change during the product's life cycle. 9 - 2. Focus on InnovationNames its culture o

rodd
Download Presentation

New-Product Development and Life-Cycle Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


    1. New-Product Development and Life-Cycle Strategies Chapter 9

    2. 9 - 1 Learning Goals Learn how companies find and develop new-product ideas Understand the steps in the new-product development process Know the stages of the product life cycle Realize how marketing strategies change during the product’s life cycle

    3. 9 - 2 Focus on Innovation Names its culture of continuous innovation “renewal” Organizes into autonomous units that help foster innovation Large R&D budget of $3 billion with 40% of employees involved in R&D Corporate Results Annual sales of $36 billion across 130 countries Global market share of 38%, greater than that of its nearest three rivals combined

More Related