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Mission • To provide a well designed e-health service center for each person who wants to live healthy, to be fit, to handle weight problem by means of a qualified equipe of doctors, dieticians, estheticians psychologists supported by all proper technologies, reliable goods/services and scientific base.
Vision Ourvision is; Being the unique brand of changing the life and creating healthful, fit persons all around the world only by a “click”.
Aims • Providepersonalwellnessconsultancyopportunity • Ensureourprogramseffectpositivechange in participantbehavior • Keep program participants as healthy as possiblethroughprogramsthatimproveclinicaloutcomes, lowercostsandincreaseproductivity • Ensurethatexpectednumbers of participantsareenrolled in yourprograms • Providereportsthataretransparent, simple, conciseanddemonstratethepositiveimpact of ourprograms on employeesandtheirfamilies • Beyondtheservicesofferedtoday, weareplanningtocontinueexpandingtobuildthebroadest, mostfully-integratedandpatient-centeredportfolio of diagnosticandhealthmanagementservices in ourindustry. • Toreducethedemandandcost of healthcarebyencouraginghealthierlifestyles, improving self-careandenablinginformedhealthcaredecision-making
SWOT ANALYSIS • Strength • Providing a goodcombination of online healthconsultancy, fitnessanddietcateringservices • Supportingdietprogrammeswithpsychologicalassistance online (24 hrs) • Welleducatedandqualifiedstaffs • Ability on marketing andlogisticswhichincreasetheefficiency of allservices • Weakness • Lack of experience on healthconsultancyservices • Lowcapitalforce
SWOT ANALYSIS • Opportunities • Increasingtendancy on obesityandhealthproblemsduetostressful life andbadenvironmentalconditions • Lack of time duetointense/tiringworkingconditions • Increasingtendancytouse internet/online services • Increase of inactiviesandlivingalone • Threats • Increasingnumber of newfirms in healthconsultancy/servicesand in e-commerce market • Lack of confidence (especiallyfor online systemsandhealthservices)
Organizational Chart General Manager Human Resources (Hande) Finance Management (Yasemin) Supplier Relationship Management (Serdar) Customer Relationship Management (Ümit) Marketing (Can) Process Management (Eda&Emre )
Human Resources • Training; Employee training is critical. Without proper training, a web-based business system will not ne utilizes to its full capabilities. • Recruitment;New employee recruitment can be necessary for implemetation. On the other hand, some processes that are transferred to e-commerce application can cause to replacement of some employeeor some department can be closed. Any changes that may occur in the organizational structure must be predetermined.
Training Policy Requirement of Training Determine source of the training(internal, external) Determine training place Implementation Evaluation of training Training Report Preparation
New employee requirement Search CV from database Interview with HR department Recruitment Policy Interview with related department Evaluation Job Proposal Workplace preperation
SERVICES • Makingdietlistsandmonitoringthem • Calculatingcalorytables • Online sales of dietproducts • Specialists/doctorsadvices • Online sales of dietmeals • Sportservices • Psychologicaltests • Online psychologist (e-psychologist) • Personalwellness service • Forum • Suggestionsandideas platform • Healthencyclopedia • Psychologyandmedicinedictionary • performancequestionnairefordoctors • Websiteperformancequestionnaire
Services • Developingdietlistsbythespecialistaccordingtopersonalcharacteristics of customersandmonitortheprogress • Thecustomer can getthefollowingactvitiesbyinteractingthespecialist of thewebsite • Height, weight, age, • Pillsthat is usedregularlybythecustomer, • Personaldetailssuch as chronicdisease, etc. • Calorythatmust be takendaily is calculatedbyspecialistsduetothepersonalcharacteristics of customersanddeterminesthesuitabledietproducts • Ifthecustomerwantsto buy theproducts, her/his address is taken • Thecharge of products is takenfromthecustomer. Also, thecustomer can getthebenefit of a reductionfortheuse of thewebsite. e-diyetisyen
Services(continued) • The address and product information are sent to nearest supplier. • Products are delivered to customer by the supplier. • And every 15 days, a message ‘sms’ iis sent to remind the customer to give his/her complaints and the change in the weight to his/her progress monitoring form • When new information is given to form, an alert is sent to our website specialist. • Feedback to the customer about the effectiveness of diet, personal progress , suggestions, necessary changes Your diet is as your finger mark, It is only private to you e-diyetisyen
Services(continued) Toprovidequickresponsetothecustomerswhopaidforwebsite membership, for not askingtheaddressandpersonalinformationevery time,giving; • membershipnumberand • referancenumbersforthedietliststhat is proposedtothatcustomerbefore Thedietproducts can be soldonlybytakingtheseinformtion e-diyetisyen
Services(continued • It is important for us to work with the companies which meets the quality specifications and TSE standarts. • All our food suppliers • “ ISO:22000: 2005 “ food safety and management certificate • “TSE” certificate • “Food Production” and “Food Register “ certificate which is taken from Ministry of Agriculture and Rural Affairs
Services(continued) • Forming calory calculation tables according to the food information that is entered by the customer • For the food informaiton that is entered by the customer; with the help of the standard calory tables in the database of the website , to calculate the calory of the foods Ex: apple juice 55 calory 50 gr mushroom 30 calory Toplam = 85 calory
Services(continued) • To calculate the ideal body wieght • To calculate body mass index (BMI) • To calculate basal metabolic rate (BMR) • To calculate daily energy amount that sholud be taken Thin Overweight Obese Morbid Obese Normal
Services(continued) Howmuch enegry is generated by the calory amount of these food? Can heat a cup of coffee A portion of spagetti can light a bulb during 1,5 hour A slice of cake 217 numbers of double hamburger can lead a car to go 110 kms
Services(continued) • Online sales of dietproducts • Online sales of dietmeals • Customer can give his/her orderfromthewebsitemenu • Aftertakingthecharge of the meal, ifthecustomer is not a member of the website, then his/her address is taken. • Order is delivered to customer by the nearest supplier with the fastest method
Services(continued) Personal Fitness Services • At home or in contracted sport centers, our customers can follow their fitness programs that are specially progressed for them.
Services(continued) When you click at gym types, you can see the videos that shows how to do. In addition, you can see which muscles are active when you perform these gym types.
Services(continued) In our site; • you can buy sport equipments, • watch fitness videos, • read plates articles and watch plates videos • read yoga articles and watch yoga videos
Services(continued) • Ourmembers can findfreepsychologicaltestspreparedbypsychologistsandtheresultsare e-mailedtothem. • Thesetestsare; • Personalitytests • Empathytests • Stresstests • Behaviourtests…etc. • Bythisway, an increase in membernumbers is expected. Thereforeconstantincomeswillincrease.
Services(continued) • Online Psychologist • Our members can find our psychologists in our web site. They can consult for their psychological problems and after that they can take feedbacks from our psychologists.
Services(continued) • There will be forum part in the site that you can share your knowledge, experience, writings and videos. • There will be advice part in the site that customers can share their thoughts and advices • Online health encyclopedia • Psychology encyclopedia
Services(continued) • There will be surveys in the web site that will measure our specialists performance and this will show our customer service quality. • In addition there will be surveys that will show the web site performance.
Wellness • WELLNESS? • Wellness is firstandforemost a choicetoassumeresponsibilityforthequality of your life. • Itbeginswith a consciousdecisiontoshape a healthylifestyle. • Wellness is a mindset, a predispositiontoadopt a series of keyprinciples in varied life areasthatleadtohighlevels of well-beingand life satisfaction.
WHY WELLNESS? • Research data show a consistent relationship between overall fitness and academic achievement. • Increased ability to process data, reduce depression and anxiety result from regular physical activity. • Safe, participation in physical activity opportunities lead to a lifetime of wellness
WELLNESS SECTOR • Wellness, the mega trend of 2000’s, is a new phenomena in Turkey. • Today, only in USA, wellness sector has a 200 billion endorsement and experts say that it will approach to 1 trillion in 5 years.
Internet UsersBehaviour in Turkey • 35,8% of Turkey is Web User. • Web using in Urban morethanRural.
Internet UsersBehaviour in Turkey • Main Users: Workers and Students
Internet Users Behaviour in Turkey • Based on study level, main users have University or high school degree
Internet Users Behaviour in Turkey Based on age, main users are 16-44 years old
Market Targeting • Target Market; • 18-40 age • Workers and Students • Category: ABC1 • Live in Urban or Metropol • Active Web users
Advertisement • TheGoldRules • “Don’t stop marketing toosoon” • “Web site should be visited 7 timesby a customer”
Advertisement • Strategies • Billboards • TV, Magazines • Web Marketing
Advertisement in City-Bus • Complete(3 months): 11.750 TL + KDV • Superback(3 months): 6.150 TL + KDV
