Chairs That Care. Fall 2007. Marketing. Target Market. University of Central Missouri Faculty and Staff UCM Alumni UCM Current Students Warrensburg and Surrounding Communities. Our Product. Brainstorming Versatility Survey Decision. Survey Results. Location of the Mule Logo
University of Central Missouri Faculty and Staff
UCM Current Students
Warrensburg and Surrounding Communities
Location of the Mule Logo
Over 60% of those surveyed chose the back for logo placement
Over half of those surveyed preferred black
Majority of people were willing to pay $25
$25.00 per chair
4 or more chairs are $22.50 each
Competitive with University Store
Still enough markup to cover cost and profit
$10 from every chair goes to our charity
Importance of Promotion
Word of Mouth, Discover UCM Visit Days, Phone Calls to Alumni
Mass Selling (Especially Advertising)
Homecoming Parade, Alumni Newsletter, GroupWise Email, Newspaper Ads, Media Interviews, Flyers
Table tents in Student Union & Dining Halls
Various Selling Stations
Chairs That Care employees
Calendar for Company
A $5000 loan is needed to cover our October expenses
Total Revenues = $26,450.00
Total Costs = $16,130.70
Expected Profit = $10,319.30
Break Even Unit of Sale = 651 chairs
Profitability Index = 2.018
Cost Benefit Ratio = 1.639
We are making almost $1.64 for every dollar we spend.
Payback Method = 0.699
We would be able to pay back our loan in less than a month.
$1800.00 covers one person's food and shelter for one month.
$375.00 dollars covers their cost of water, security, school supplies, and their 24 hour hotline.
Each year the center has to turn away approximately 100 women because of the lack of funding
We are doing one project with all six of the public schools.
South East: Painting, Planting Mums, Weeding
Sterling: Planting Flowers, Building Picnic Tables
Ridgeview: Painting, Planting Flowers, Weeding
Martin Warren: Paint Mural and Build Picnic Tables
Middle School: Clean-up
High School: Organize Drama Room, Nurse Station and Spanish Room
Our goal is to complete at least 10 hours per person or 280 hours for our company.
After expenses are covered, we estimate to donate $10, 319.30 to the Survival Adult Abuse Center, Inc.
The Integrative Business Experience record for UCM