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Chairs That Care. Fall 2007. Marketing. Target Market. University of Central Missouri Faculty and Staff UCM Alumni UCM Current Students Warrensburg and Surrounding Communities. Our Product. Brainstorming Versatility Survey Decision. Survey Results. Location of the Mule Logo

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Chairs that care

Chairs That Care

Fall 2007



Target market
Target Market

University of Central Missouri Faculty and Staff

UCM Alumni

UCM Current Students

Warrensburg and Surrounding Communities


Our product
Our Product

Brainstorming

Versatility

Survey

Decision


Survey results
Survey Results

Location of the Mule Logo

Over 60% of those surveyed chose the back for logo placement

Color

Over half of those surveyed preferred black

Price

Majority of people were willing to pay $25


Price
Price

$25.00 per chair

4 or more chairs are $22.50 each

Competitive with University Store

Still enough markup to cover cost and profit

$10 from every chair goes to our charity


Strategy
Strategy

Importance of Promotion

Personal Selling

Mass Selling


Promotional methods
Promotional Methods

Personal Selling

Word of Mouth, Discover UCM Visit Days, Phone Calls to Alumni

Mass Selling (Especially Advertising)

Homecoming Parade, Alumni Newsletter, GroupWise Email, Newspaper Ads, Media Interviews, Flyers


Product placement
Product Placement

On Campus

Table tents in Student Union & Dining Halls

Academic Offices

Various Selling Stations

Chairs That Care employees

Website



Website
Website

www.chairsthatcare.com

E-Commerce

Online Donations

Charity/Service Information

Calendar for Company



Financial forecast
Financial Forecast

A $5000 loan is needed to cover our October expenses

Total Revenues = $26,450.00

Total Costs = $16,130.70

Expected Profit = $10,319.30


Analysis and ratios
Analysis and Ratios

Break Even Unit of Sale = 651 chairs

Profitability Index = 2.018

Cost Benefit Ratio = 1.639

We are making almost $1.64 for every dollar we spend.

Payback Method = 0.699

We would be able to pay back our loan in less than a month.


Recap
Recap

  • We are asking for a loan of $5,000 to cover our first months cost, we are expecting to sell 1,000 chairs, and we are projecting a profit of at least $10,319.30 for our charity.



Survival adult abuse center inc
Survival Adult Abuse Center, Inc.

$1800.00 covers one person's food and shelter for one month.

$375.00 dollars covers their cost of water, security, school supplies, and their 24 hour hotline.

Each year the center has to turn away approximately 100 women because of the lack of funding


Warrensburg schools
Warrensburg Schools

We are doing one project with all six of the public schools.

South East: Painting, Planting Mums, Weeding

Sterling: Planting Flowers, Building Picnic Tables

Ridgeview: Painting, Planting Flowers, Weeding

Martin Warren: Paint Mural and Build Picnic Tables

Middle School: Clean-up

High School: Organize Drama Room, Nurse Station and Spanish Room

Our goal is to complete at least 10 hours per person or 280 hours for our company.


Projected donation
Projected Donation

After expenses are covered, we estimate to donate $10, 319.30 to the Survival Adult Abuse Center, Inc.

The Integrative Business Experience record for UCM



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