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10 Social Media Strategies for Small Businesses
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GET A PROPOSAL 10 Social Media Strategies for Small Businesses In Lets Nurture 248 VIEWS 22 Jan. 21 With over 3.5 billion users worldwide, social media has emerged as a powerful marketing tool. Social media offers businesses a way to connect directly with customers, expand brand awareness, grow leads, and increase sales. Through social media channels, companies can develop long lasting relationships with current and potential customers. According to Oberlo, 73% of marketers believe that their business has bene몭ted from social media marketing. Whether your business already has an established social media presence or is just getting started, managing social media can be challenging. Implement these 10 strategies into your social media marketing plan to enhance your company social media pages, grow your audience, and really bene몭t from the marketing potential of social media. 1.Set a Goal For Your Social Media Marketing Get clear with what you’re hoping to achieve with your social media accounts. Do you want to drive more tra몭c to your website, increase your local customer base, or build a community around your brand? Whatever it is, de몭ning your objectives will help you We use cookies to give you tailored experiences on our website. Talk to us for COVID19 Support Okay
We use cookies to give you tailored experiences on our website. Talk to us for COVID19 SupportWe use cookies to give you tailored experiences on our website. Talk to us for COVID19 Support Okay establish a foundation for your social media strategy and provide you direction for your content creation. 2. Know Your Audience on Social Media Who are you trying to reach through your social media channels? How old are they? Where do they live? What is their income and education level? What are their interests and aspirations? The answer to these questions will help you decide on the type of content you should create. If you want your content to appeal to your viewers, you need to understand them 몭rst. The better you know your target audience, the easier it will be to create content that they will enjoy. 3.Decide on Platforms For Social Media Marketing While your business may be active on various social media sites, it is essential to recognize which speci몭c platforms will be the most bene몭cial for meeting your goals. Figure out which platforms your target audience uses. You can look at the primary demographics of different social media sites and see where your target audience 몭ts in. You will want to focus on platforms that your target audience is the most active on and create quality content for that platform. For example, Hootsuite reports that 32.4% of Facebook’s users are aged 25-34. So, if your target audience includes millennials, you should invest in creating a strong Facebook page. Additionally, you should 몭gure out what platform is the most compatible with your business. This can be determined by several factors. Is your business client based? Will your business bene몭t more from a visual platform, like Instagram or Facebook? What platforms are your competitors using? Deciding on platforms to focus on will require some research. Still, it will save you from investing time and money into platforms that will not help you achieve your goals. 4.Get Familiar with the Social Media Algorithms
A social media algorithm decides what content to show users. Algorithms gather previous likes, shares, and browsing histories of users to determine the users’ interests. They then 몭nd content similar to those previous interactions and show it to them by putting it on their timeline and explore pages. While algorithms vary among different platforms, the algorithms’ primary function remains the same; to keep users on the platform by showing them more content that they like. So, suppose the content you produce has high engagement levels and keeps users on the platform. In that case, the algorithm will show your content to other users by putting it on their timelines and explore pages. Algorithms are constantly changing, so it is vital to keep up to date with developments to understand how to get the algorithm to work for you. 5.Post Valuable Content You want to develop high-quality content that is engaging for your viewers. Find out what your viewers want to see and generate creative ways to convey your message. Your social media pages should have more than just basic information. You want to create an experience for your viewers and get them excited about your content. Some ways to add value to your content: Share tips Host polls Contest Short videos Q&A’s Share quizzes and surveys High-quality content will set you apart from your competitors and develop strong brand loyalty. 6.Make a Social Media Calendar Scheduling your posts will help you plan your content and keep your sharing consistent. You don’t want to post every day for one week and not at all the next. A calendar will help you maintain the right balance with the amount of content you are sharing. If you post too frequently, you might overwhelm your connections, but your engagement might be lacking if you post too little. A schedule will help you stay on track with your goals, save time, and prevent you from rushing to 몭nd content last minute. Many digital marketing tools allow you to plan your content and schedule when content will be posted.
will be posted. 7.Paid Promotions and Giveaways A great way to grow your audience and spread brand awareness is to provide an incentive for interacting with your pro몭le. Hosting a contest is a great way to encourage users to connect with you. The rules of your contest can align with your social media goals. For example, if your goal is to grow your connections, every share could be an entry into a draw. On most social media sites, businesses can pay to have their content shown to users. This is an easy and effective way to grow your social media audience. Paid promotions on social media sites are usually less costly than other marketing expenses. 8 Location Tags & Hashtags Location tags can be a great way to reach local customers. By tagging your content to a location, your posts will be shown anytime a user searches the location tag. It will also let your viewers know where you are without including your location in your content. Similar to location tags, when you use a hashtag, your content will show up when a user searches for the tag. Instead of connecting your content to a place, hashtags will connect your content to a speci몭c topic or theme. This can be an effective way of attracting new connections in your niche. While hashtags can be bene몭cial, they can also be counterproductive. If you use too many hashtags, your account might be 몭agged as spam or look messy to the viewer. If you use extremely popular hashtags, your content might get buried under all the other posts. Do some research into hashtags that are relevant to your business. 9.Track your Performance Many different analytics tools can help you better understand your social media performance. Analytics can provide valuable insights in digital marketing campaign including: What content performs well among viewers and what doesn’t User demographics Peak engagement times Growth And other essential insights that will help you understand the effectiveness of your current social media strategy. Once you dissect the analytics data, you will be able to create more content speci몭c to
your audience’s preferences. 10.Be Authentic Social media is a great place to demonstrate your brand’s personality. Show your viewers that you are more than just your business. Your social media should be an honest representation of your business. This will build trust with your viewers and allow them to get to know your business on a personal level. To be authentic on your social media accounts: Listen to what the users are saying. Respond to your connections. Don’t always be trying to sell something. Show “behind the scenes” content. Stay true to the core values of your business. Be personable. With social media being a primary source for customers to gather information on a business, your business needs to develop an effective social media strategy. It will likely require some trial and error before 몭nding the social media strategy that works best for your business. Even then, you will need to revisit your social media strategy regularly to adapt to the dynamic changes of the social media world. « A basic analytics and guide of Google Tag Manager Button Click Tracking Grants which Edmonton Alberta based small & medium size businesses can use for Digital Transformation of the business » Sign up our Newsletter! SUBMIT
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