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Xander Becket Internet Marketing Specialist WebpageFX. Social Networking Twitter, Facebook, LinkedIn & More. Company Introduction. Specializing in Internet Marketing, WebpageFX offers comprehensive services for clients’ online needs, including award-winning Web Design and Web Development.

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Xander becket internet marketing specialist webpagefx

Xander Becket

Internet Marketing Specialist

WebpageFX

Social NetworkingTwitter, Facebook, LinkedIn & More


Company Introduction

Specializing in Internet Marketing, WebpageFX offers comprehensive services for clients’ online needs, including award-winning Web Design and Web Development.

WebpageFX, Inc has been recognized as a global leader in Internet Marketing. Topseos, the industry’s independent authority on search vendors, ranked WebpageFX 19th in the World for Organic Optimization.


Me

  • 5 years of internet marketing experience

  • Specialize In:

    • SEO

    • PPC

    • Social Media

    • Local Search

    • Conversions

    • Email Marketing


Today’s Class

  • Jargon

  • Conceptualizing

  • Rock Stars

  • Solid Connections

  • Killer Tips

  • Corporate Culture

  • *What I Would Do If I Were You



Social media vs social networking
Social Media vs Social Networking








Facebook
Facebook

  • 400 million users (!)

  • 50% log on to Facebook in any given day

  • 25 billion monthly shares



Linkedin
LinkedIn

  • 65 million users

  • Executives from all Fortune 500 companies

  • 200 countries



Twitter
Twitter

  • 75 million users

  • Tons don't participate

  • 15 million active users






Not only growing but growing up
Not only growing, but growing UP

- Born in '85

- Always had a computer

- AIM

- Facebook throughout college

- Twitter now





150

...there is a cognitive limit to the number of individuals with whom any one person can maintain stable relationships, that this limit is a direct function of relative neocortex size, and that this in turn limits group size...

-fromCo-evolution of neocortex size, group size and language in humans by Robin Dunbar




Ubertwitter
UberTwitter Make Money)


Dover downs
Dover Downs Make Money)





3 provide value
3.) Provide Value Make Money)


4 be a human
4.) Be a Human Make Money)


5 get obsessed
5.) Get Obsessed Make Money)



Humanity
Humanity Make Money)


Availability
Availability Make Money)



Selflessness
Selflessness Make Money)


Awesome content
Awesome Content Make Money)


Accessible content
Accessible Content Make Money)


Rock star manager
Rock Star Manager Make Money)


Immersion
Immersion Make Money)


Commitment
Commitment Make Money)



Get an awesome social media manager to run everything
Get an awesome social media manager to run everything Make Money)

  • Ask your kids

  • College kids

  • Interns

  • People love this stuff

  • Intermediary (salesman) for the company


Lay groundrules for her him
Lay groundrules for her (him) Make Money)

  • Loosen the reins

  • Communicate what's not OK

  • Templatize responses to common situations

  • Set goals/targets

  • Matt Cutts is the best on the planet


Go crazy
GO CRAZY Make Money)

Get as popular as you can

Post like you have 1 million followers

Make it a competitive advantage, not an expense


What i would do if i worked for you
What I Would Do If I Worked for You Make Money)

  • Get a Twitter account yesterday

  • Facebook page - ask friends to join

  • Fill out everything everywhere

  • Encourage online reviews in real life

  • Website with tons of useful content

  • Interesting blog

  • Connect with influencers in your area


Thank you
Thank you! Make Money)


Contact info
Contact Info Make Money)

email: [email protected]

phone: 717 609 0408

twitter: twitter.com/xanderbecket

blog: webpagefx.com/blog


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