Xander becket internet marketing specialist webpagefx
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Xander Becket Internet Marketing Specialist WebpageFX. Social Networking Twitter, Facebook, LinkedIn & More. Company Introduction. Specializing in Internet Marketing, WebpageFX offers comprehensive services for clients’ online needs, including award-winning Web Design and Web Development.

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Xander becket internet marketing specialist webpagefx

Xander Becket

Internet Marketing Specialist

WebpageFX

Social NetworkingTwitter, Facebook, LinkedIn & More


Social networking twitter facebook linkedin more

Company Introduction

Specializing in Internet Marketing, WebpageFX offers comprehensive services for clients’ online needs, including award-winning Web Design and Web Development.

WebpageFX, Inc has been recognized as a global leader in Internet Marketing. Topseos, the industry’s independent authority on search vendors, ranked WebpageFX 19th in the World for Organic Optimization.


Social networking twitter facebook linkedin more

Me

  • 5 years of internet marketing experience

  • Specialize In:

    • SEO

    • PPC

    • Social Media

    • Local Search

    • Conversions

    • Email Marketing


Social networking twitter facebook linkedin more

Today’s Class

  • Jargon

  • Conceptualizing

  • Rock Stars

  • Solid Connections

  • Killer Tips

  • Corporate Culture

  • *What I Would Do If I Were You


Social what sifting through the jargon

Social What? Sifting through the Jargon


Social media vs social networking

Social Media vs Social Networking


Social networking a thing you do

Social Networking - A Thing You Do


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Connect Maintain Create


Social media a thing you consume

Social Media - A Thing You Consume


Social media on the web

Social Media on the Web


Social sharing via addthis

Social Sharing via AddThis


Social sharing via gigya

Social Sharing via Gigya


Facebook

Facebook

  • 400 million users (!)

  • 50% log on to Facebook in any given day

  • 25 billion monthly shares


Social networking twitter facebook linkedin more

Facebook


Linkedin

LinkedIn

  • 65 million users

  • Executives from all Fortune 500 companies

  • 200 countries


Social networking twitter facebook linkedin more

LinkedIn


Twitter

Twitter

  • 75 million users

  • Tons don't participate

  • 15 million active users


Twitter1

Twitter


Follow your brand

Follow your brand


New customer relationships

New customer relationships


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Killer Concepts


Not only growing but growing up

Not only growing, but growing UP

- Born in '85

- Always had a computer

- AIM

- Facebook throughout college

- Twitter now


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Leverage giving away information


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Memes and Social Objects


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Dunbar's Number


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150

...there is a cognitive limit to the number of individuals with whom any one person can maintain stable relationships, that this limit is a direct function of relative neocortex size, and that this in turn limits group size...

-fromCo-evolution of neocortex size, group size and language in humans by Robin Dunbar


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Social Media Rock Stars – Companies That Get It Right (and Make Money)


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The Susquehanna Photographic


Ubertwitter

UberTwitter


Dover downs

Dover Downs


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How to Form Rock-Solid Connections with Your Best Customers


1 go where they are

1.) Go Where They Are


2 respect the space

2.) Respect The Space


3 provide value

3.) Provide Value


4 be a human

4.) Be a Human


5 get obsessed

5.) Get Obsessed


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Top 10 Qualities of a Killer Social Networking Presence


Humanity

Humanity


Availability

Availability


Being the village baker

Being the Village Baker


Selflessness

Selflessness


Awesome content

Awesome Content


Accessible content

Accessible Content


Rock star manager

Rock Star Manager


Immersion

Immersion


Commitment

Commitment


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Tips for Adding Social Media to Your Business


Get an awesome social media manager to run everything

Get an awesome social media manager to run everything

  • Ask your kids

  • College kids

  • Interns

  • People love this stuff

  • Intermediary (salesman) for the company


Lay groundrules for her him

Lay groundrules for her (him)

  • Loosen the reins

  • Communicate what's not OK

  • Templatize responses to common situations

  • Set goals/targets

  • Matt Cutts is the best on the planet


Go crazy

GO CRAZY

Get as popular as you can

Post like you have 1 million followers

Make it a competitive advantage, not an expense


What i would do if i worked for you

What I Would Do If I Worked for You

  • Get a Twitter account yesterday

  • Facebook page - ask friends to join

  • Fill out everything everywhere

  • Encourage online reviews in real life

  • Website with tons of useful content

  • Interesting blog

  • Connect with influencers in your area


Thank you

Thank you!


Contact info

Contact Info

email: [email protected]

phone: 717 609 0408

twitter: twitter.com/xanderbecket

blog: webpagefx.com/blog


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