Xander becket internet marketing specialist webpagefx
Sponsored Links
This presentation is the property of its rightful owner.
1 / 61

Social Networking Twitter, Facebook, LinkedIn & More PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

Xander Becket Internet Marketing Specialist WebpageFX. Social Networking Twitter, Facebook, LinkedIn & More. Company Introduction. Specializing in Internet Marketing, WebpageFX offers comprehensive services for clients’ online needs, including award-winning Web Design and Web Development.

Download Presentation

Social Networking Twitter, Facebook, LinkedIn & More

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

Xander Becket

Internet Marketing Specialist


Social NetworkingTwitter, Facebook, LinkedIn & More

Company Introduction

Specializing in Internet Marketing, WebpageFX offers comprehensive services for clients’ online needs, including award-winning Web Design and Web Development.

WebpageFX, Inc has been recognized as a global leader in Internet Marketing. Topseos, the industry’s independent authority on search vendors, ranked WebpageFX 19th in the World for Organic Optimization.


  • 5 years of internet marketing experience

  • Specialize In:

    • SEO

    • PPC

    • Social Media

    • Local Search

    • Conversions

    • Email Marketing

Today’s Class

  • Jargon

  • Conceptualizing

  • Rock Stars

  • Solid Connections

  • Killer Tips

  • Corporate Culture

  • *What I Would Do If I Were You

Social What? Sifting through the Jargon

Social Media vs Social Networking

Social Networking - A Thing You Do

Connect Maintain Create

Social Media - A Thing You Consume

Social Media on the Web

Social Sharing via AddThis

Social Sharing via Gigya


  • 400 million users (!)

  • 50% log on to Facebook in any given day

  • 25 billion monthly shares



  • 65 million users

  • Executives from all Fortune 500 companies

  • 200 countries



  • 75 million users

  • Tons don't participate

  • 15 million active users


Follow your brand

New customer relationships

Killer Concepts

Not only growing, but growing UP

- Born in '85

- Always had a computer


- Facebook throughout college

- Twitter now

Leverage giving away information

Memes and Social Objects

Dunbar's Number


...there is a cognitive limit to the number of individuals with whom any one person can maintain stable relationships, that this limit is a direct function of relative neocortex size, and that this in turn limits group size...

-fromCo-evolution of neocortex size, group size and language in humans by Robin Dunbar

Social Media Rock Stars – Companies That Get It Right (and Make Money)

The Susquehanna Photographic


Dover Downs

How to Form Rock-Solid Connections with Your Best Customers

1.) Go Where They Are

2.) Respect The Space

3.) Provide Value

4.) Be a Human

5.) Get Obsessed

Top 10 Qualities of a Killer Social Networking Presence



Being the Village Baker


Awesome Content

Accessible Content

Rock Star Manager



Tips for Adding Social Media to Your Business

Get an awesome social media manager to run everything

  • Ask your kids

  • College kids

  • Interns

  • People love this stuff

  • Intermediary (salesman) for the company

Lay groundrules for her (him)

  • Loosen the reins

  • Communicate what's not OK

  • Templatize responses to common situations

  • Set goals/targets

  • Matt Cutts is the best on the planet


Get as popular as you can

Post like you have 1 million followers

Make it a competitive advantage, not an expense

What I Would Do If I Worked for You

  • Get a Twitter account yesterday

  • Facebook page - ask friends to join

  • Fill out everything everywhere

  • Encourage online reviews in real life

  • Website with tons of useful content

  • Interesting blog

  • Connect with influencers in your area

Thank you!

Contact Info

email: [email protected]

phone: 717 609 0408

twitter: twitter.com/xanderbecket

blog: webpagefx.com/blog

  • Login