Planning a Website Redesign : Week 3: Content

1. Planning a Website Redesign: Week 3: Content Laura Solomon @laurasolomon www.meanlaura.com laura@designforthelittleguy.com

2. The TWO-MINUTE OFFENSE

3. 1 Planning Why? Who? Goals, platforms and metrics 2 Design Series Agenda Fonts, colors, logos, working with a designer, and more 3 Content Content audits, inventories and writing 4 Usability, Testing and More Usability, accessibility, and more

4. WEEK 3 Content Factors

5. Why content MATTERS

6. Content is KING

7. “Design itself does not sell.” Andrew Kucheriavy founder and CEO of Intechnic

8. Content isn’t just for humans

9. Doing a content AUDIT

10. Bloated websites

11. “Bloated websites will have thousands of pages of content that are never or rarely visited. We often find that barely 200 pages out of 4,000 (that’s 5% of website content) account for 85% of website traffic. So it stands to reason that web managers should focus on that 5% and make sure it is perfect. ” Rob McCarthy https://www.cmswire.com/cms/customer-experience/how-to-conducting-a-website-content-audit-013097.php

12. Why do an AUDIT?

13. Understand the purpose of each page Understand the site’s topography Re-organize existing content

14. Before you start:

15. The process: Content inventory Content audit

16. From usability.gov: Unique Content ID Title URL File Format (HTML, PDF, DOC, TXT…) Author or Provider Physical location (in the content management system, on the server, etc) Meta Description Meta Keywords Categories/ Tags Dates (created, revised, accessed)

17. https://www.cmswire.com/cms/customer-experience/how-to-conducting-a-website-content-audit-013097.phphttps://www.cmswire.com/cms/customer-experience/how-to-conducting-a-website-content-audit-013097.php

19. Fixing your CONTENT

20. From Aaron Schmidt, walkingpaper.org

21.  On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. “How Little Do Users Read?” https://www.nngroup.com/articles/how-little-do-users-read/

22. Krug’s Third Law of Usability

26. Go for BITE-SIZED

28. Content should not be written by passive-voiced staff members. Write in the active voice.

29. Harry Potter Party at the Main Library Thursday, July 14, at 3 p.m.!!!!!!!!

30. SELLING your content

32. What’s the PAYOFF?

33. HOWorWHY andBENEFIT =WIN* * ($how||$why)+$benefit=$win

34. Try the library’s new research database

35. How to make your research faster & more productive

36. Feature Benefit Experience

37. Feature:: New database Benefit: Higher quality information Experience:Blow away your teachers or professors. Credible, professional sources add information to your research not available via Google and make you look like a more committed student .

38. Why does this WORK?

39. WEEK 2 The Big Take-Aways

40. Try the Two-Minute Offense on your own site Audit your content as part of the process Your website copy really, really matters

41. Next week: USABILITY & MORE Laura Solomon @laurasolomon www.meanlaura.com laura@designforthelittleguy.com