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Philips Case Study – Brand Repositioning and Communications
When students come across case study writing based on a gadget product brand like Philips then they need to focus on two things. The two things are easy usage of technology and strong brand image.
As per the SWOT Analysis Writing of Philips we can conclude that its strength lies in being a reliable product brand for consumers whereas the weakness lies in avoiding innovative methods to attract customers in the past. Its opportunity lies in encouraging more publicity through TV commercials and it faces threat from rivals with limited product ranges.
As per the PESTLE Analysis of Philips we can say that it is trying to satisfy developed nations whose political establishments allowed them to do business. It is trying to gain back market ruling in these developed economies through aggressive publicity into their socialset up. It is a legally renowned corporate that also adheres to environment friendly products.