Getting Started with the Donor Performance Index diane kuehl donor.com 2008 community conference. What the DPI IS.
Getting Started with the
Donor Performance Index
The Donor Performance Index is designed to provide management information on the overall effectiveness of an organization's donor acquisition, retention, and upgrading programs. The Index analyzes the donor base, placing donors in categories based on past giving history. The Index then calculates management information for each category, enabling you to spot trends, forecast future performance and make better strategic decisions.
Here’s where I hand out a sample DPI Report
Here’s where I bring up a spreadsheet we can tinker with.