About the Details Wedding and Event Planning Services

1. Welcome to the Grand Opening of About the Details Wedding and Event Planning Services by Robin Gardner Jones

2. Business Certificate, State of New York County, Index No. 132293 Novice Membership, Association of Bridal Consultants Annual Industry Magazine Subscriptions: The Knot (theknot.com) Bridal Guide (BridalGuide.com) Brides (Brides.com) Martha Stewart Weddings (marthastewartweddings.com) Manhattan Bride (manhattanbride.com) Vinyl Outdoor Display Banner, 2.5’ x 4’ Adjustable Banner Stand with Tote Bag Desk with Chair File Cabinet Bookcase Dell Inspiron 660 computer Epson XP-800 Small-in-One Printer (Printer, Copier, Fax Machine, Scanner) Business Cards, VistaPrint Website Domain fees, VistaPrint Inventory of Centerpiece and Tabletop Accessories Business Assets

3. PRESS RELEASE  • FOR IMMEDIATE RELEASE • Robin Gardner Jones About the Details Wedding & Event Planning Services P.O. Box 302 Bronx, NY 10468 Phone: 718-562-2484 Mobile: 917-806-0386 DetailsByRGJ@gmail.com New Wedding & Event Planner Open for Business! • Bronx, NY - August 25, 2013 Be a Guest at Your Own Event and Let Me Worry…’About the Details’ – that’s the tagline for Robin Gardner-Jones’s new endeavor, About the Details Wedding & Event Planning Services. Mrs. Gardner-Jones is a certified wedding and event professional who is passionate about weddings and all things celebratory. She has 27 years experience as an administrative assistant where she has planned conferences, retirement celebrations, and office celebrations; she has also planned several weddings, birthday celebrations, and formal gatherings. Recently, she decided to turn her creative passions, work experience and organizational skills into her own business. She earned her certification in wedding and event planning from Lovegevity’s Wedding Planning Institute and is also a member of the Association of Bridal Consultants. • She will be hosting her Grand Opening Celebration on Saturday, September 21, 2013 at the historic Alhambra Grand Ballroom of New York in the center of Harlem. The celebration will introduce the community to the services of About the Detailsas well as provide an opportunity for guests to meet other local wedding and event vendors. The Grand Opening will feature a raffle for discounted wedding planning services, complimentary consultations, vendor displays, as well as door prizes and gift bags from local vendors. Open to the public, the event will begin take place from 5:00pm • to 10:00pm. • About the Details aims to support the community by providing creative, stylish and affordable wedding and event planning services. Available services range from full planning to ‘Day of” coordination. Whether you are planning your wedding, anniversary party, birthday party or a family reunion, About the Details is available to assist you in making an event out of any occasion. • For more information contact: Robin Gardner-Jones at 718-562-2484 or DetailsByRGJ@gmail.com. • ###

4. Robin Gardner-Jones is a 51 year old New York native, currently residing in the Bronx with her husband of 21 years, Jerome. She has 28 years’ experience as an administrative assistant where she has planned conferences retirement parties, and office celebrations; she has also planned several weddings, birthday celebrations and formal gatherings. Recently, she decided to plan for early retirement and turn her creative passions, work experience and organizational skills into her own business. Robin is a wedding and event professional who recently earned her certification in wedding and event planning from Lovegevity’s Wedding Planning Institute and is also a member of the Association of Bridal Consultants. She is passionate about weddings and all things celebratory. In her spare time, Robin likes to attend Times Square Church in Manhattan, read, watch television wedding programs and the Animal Planet channel. She is an avid Pinner on Pinterest, which is an on-line pinboardfor collecting and organizing things you love…like scrapbooking. For the most part, Robin loves spending time with her husband and family – her step-father, three siblings and their families which include 12 nieces and nephews... “I love being Auntie Robin, Auntie Robin,” she says. Robin loves all things wedding and marriage, about which she says, “A wedding is one of the most exciting times of a person’s life and I am honored when someone allows me to assist them in executing the wedding of their dreams. My goal as a planner is to make the planning of such a monumental event a pleasant, affordable, and stress-free experience. I really do want you to be a guest at your own wedding and allow me to worry…About the Details.” Robin believes that every wedding is unique and should reflect the personalities and vision of the Bride and Groom. She offers complimentary consultations so that she and her clients can get to know each other and determine what services will best provide them with the level of planning and coordination needed to bring their vision of their event to full fruition. She says, “I like to sit with people and discuss their vision and plans for their event…what they want and how I can help them achieve it.” Robin offers services ranging from full planning to ‘Day of” coordination. Whether you are planning your wedding, anniversary party, or some other milestone event such as a birthday party, retirement party or a family reunion, About the Details is available to assist you in making an event out of any occasion. “I want my business to be a support to my community through the provision of creative, stylish and affordable wedding and event planning services. When I got married, I didn’t have a wedding because I didn’t have the resources or the support…I felt alone…so we just had a simple ceremony in our new apartment. If I can help someone else create that perfect wedding or milestone memory…I’m ecstatic to do it.” About Robin Gardner-Jones

5. Join us for the Grand Opening Celebration of About the Details Wedding & Event Planning Services On Saturday, October 19, 2013 From 5 -10 o’clock in the Evening At The Alhambra Grand Ballroom of New York 2116 Adam Clayton Powell Jr Blvd  New York, NY 10027 Serving Cocktails, Hors d’Oeuvres and Desserts Live Jazz Music Wedding & Event Vendors, Displays, Raffles & More! Featuring a raffle for discounted wedding planning services, complimentary hair and make-up consultations, as well as door prizes and gift bags. RSVP to Robin Gardner-Jones 718-562-2484 or Email: DetailsByRGJ@gmail.com I will produce invitations to be displayed and distributed in businesses and posters for display. I will also use the invitation for publication in various local newspapers and newsletters. Anticipation

6. Columbia Florists • Bronx, NY Gene’s Wedding Flowers • Hopewell Junction, NY Delite Bakery • Yonkers, NY Olive Bradford, Pastry Chef • Brooklyn, NY WestSide Party Rental • Mt. Vernon, NY BBJ Linens • New York, NY GreenRoom Event Furniture Rental Co. • New York, NY DeeJay A-Plus (Arren Wilson) • Staten Island, NY Kristana Beauty Salon • Bronx, NY NY Prostyle Bridal, Make-up Artist • Thornwood, NY Sonya Graham, Photographer • New York, NY Participating Preferred Vendors

7. My target audience will be engaged couples aged 20 to 40. To attract this clientele to my business I will advertise with flyers, brochures, and business cards in local flower shops and bakeries, wedding venues, beauty salons, barber shops, bookstores, stationary stores and churches. I live in a 9 building, 1,160 apartment housing cooperative. The Co-op features a laundry room in each building, announcement board in each lobby and has it’s own newsletter, television channel and senior center. I would utilize all of these mediums to advertise my business. I will also advertise in the local neighborhood newspapers (Riverdale Press, The Bronx Times, The Norwood News, Co-op City Times, etc.), local college newspapers (Fordham University, Lehman College, New York University, Columbia University, Manhattan College, etc.), and online news sites such as DNAifno New York City Newsletter. I would also utilize social networking sites such as

8. The Grand Opening Celebration will be held at The Alhambra Grand Ballroom of New York. The historic Ballroom features vaulted ceilings, cathedral windows, balcony seating, a hardwood dance floor, DJ booth and a stage to hold a live band. The Grand Opening Celebration will showcase the use of the Ballroom as a wedding and event venue as well as provide a space for me to showcase my event design talents. In addition, the venue will provide the perfect backdrop for invited vendors to showcase their products and services. The Grand Ballroom of the Alhambra was opened in 1929 as an entertainment venue that hosted such icons as Bessie Smith, Billie Holiday, Cab Calloway, Duke Ellington and Count Basie. In keeping with that history, the Grand Opening Celebration will be a jazz infused, lounge style cocktail party. I will use the venue’s large foyer to display photographs of previous events I’ve done and examples of my tablescape designs. Arrival & Atmosphere

9. My brand messaging will be displayed through the use of my tagline, which will be displayed as a 2.5’ x 4’ banner displayed on a banner stand, as guests enter the venue. It will also be displayed on my website, all presentation materials, business cards, flyers, brochures and my gift bags. About the Details Wedding & Event Planning Services Be a Guest at Your Own Event and Let Me Worry… About the Details. www.AboutTheDetails.info.com

10. Grand Ballroom Décor Utilizing the existing décor of the venue, with its balcony, elegant chandeliers, hardwood dance floor and huge mirrored wall, I would flank the hardwood dance floor with residential style seating areas – tufted leather sofas and chairs - interspersed with a mixture of high (standing) and low (seated) cocktail tables surrounded by gold Chiavarichairs. The periphery of the Ballroom will be used for vendor displays and set-ups.

11. In keeping with the rich colors already used in the ballroom, I will dress the tables in linens of gold and burgundy with brown, ivory and taupe accents. I will use ivory and taupe draping on the stage and DJ booth area to accentuate those areas.

12. As part of my business, I plan to offer rental of centerpiece and tabletop accessories for tablescapes. I will use those items in my tablescape displays at the event and will provide a brochure with rental prices in my presentation packet for clients.

13. The cocktail party will feature butler passed Hors d’Oeuvres, as well as food stations, a salad bar, an antipasto, cheese, and fruit display and a hosted beverage bar for wine and cocktails. Appetite

14. Two preferred Bakeries will provide sweets for the reception, featuring samples of wedding cakes and various pastries. Appetite

15. Entertainment will be provided by a DJ and a performances by The Lehman College Jazz Ensemble. Amusement

16. Complimentary wedding day makeup tutorials from local makeup artists. A raffle for discounted wedding planning services from About The Details and 2 complimentary hair or make-up consultations from NY Prostyle Bridal. Amusement & Appreciation Each guest will receive my presentation folder which will include a cover letter, my biography, my brochure detailing my services, my business card and wedding checklists and ‘to-do’ lists. There will be door prizes and gift bags from participating local vendors.

17. Business Card

18. Volunteer: National MS Society NY - Annual Bike MS Event - Annual MS WalkTeam Captain Brides Against Breast Cancer Community Service: Fordham Hill Owners Corp. Committee on Elders Fashion Show Fordham Hill Owners Corp. Annual Summer Festival Fordham Hill Owners Corp. Annual Halloween Celebration Fordham Hill Owners Corp. Annual Easter Egg Hunt Philanthropic Endeavors