Bright Blue Futures
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Bright Blue Futures. Just as we greet our Guests with a warm smile, comfortable accommodations, and a dedication to meeting their needs, we can help make life more hospitable by living out our values in service of those beyond our walls.

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Bright blue futures

Bright Blue Futures


Bright blue futures

Just as we greet our Guests with a warm smile, comfortable accommodations, and a dedication to meeting their needs, we can help make life more hospitable by living out our values in service

of those beyond our walls.

“Be ever watchful for the opportunity to shelter little children with the umbrella of your charity.”

- Conrad N. Hilton, Last Will and Testament, 1979


Bright blue futures

  • With a growing population of 1.3 billion and rising, youth are the key to our future, yet many lack the basic support, education and opportunities they need to thrive.

  • Hilton believes that with the right support, every young person can have a brighter future and together, we can create a better world.


Bright blue futures

YOUTH LIKE YUSUF AND SARAH…

Yusuf, 14

He was orphaned when his family passed away in a house fire and has lived on the street for more than a year, with few friends and no one to take him in. He’s tried to stay at shelters, but they are overcrowded.

He needs support in meeting his basic needs and is looking for a sign that the future is going to be all right.

Sarah, 18

She’s lived on the streets after being abused by a family friend. She stayed in school, but was often too tired to concentrate after sleeping on friends’couches or on the curb, and she never graduated.

She loves to cook, but she forgot about that for a long time. Now she’s seeking a second chance.


Bright blue futures

Introducing

Bright Blue Futures

  • Hilton Hotels & Resorts’

  • brand-wide community relations program focused on providing

  • stability & hope

  • to youth inevery community

  • where we live and work.


How we can help create bright blue futures

HOW WE CAN HELP CREATE BRIGHT BLUE FUTURES

At Hilton, we believe hospitality can make a difference by extending our brand promise beyond our walls to ensure youth in our communities feel cared for, valued and respected

  • Achieve Stability

  • Provide basic needs to help young people achieve stability

Safety

Food

Shelter

  • Discover Hope

  • Provide opportunities through education, life skills development & workforce training

Education

Life Skills

Training


Bright blue futures

driven by Blue energy

83%

of Hilton properties already participate in community relations programs that support youth

Galvin’s Chance,UK Hiltons

Afterschool Program, Hilton San Francisco

Youth mentoring,Hilton Shanghai

Ana Al Masry,

Hilton Worldwide

Hospitality Institute,

Hilton Miami

Youth Apprenticeship,Hilton Sao Paulo Morumbi


Bright blue futures

WHY IT MATTERS

Team Members

Guests

Communities

Recruitment, retention, engagement and serving others in need

Extension of authentic brand story and Guest experiences

Partnerships with Hilton that contribute to stability and hope for young people


Bright blue futures

Bright blue futures:GETTING STARTED

Over the coming months, Hilton will provide toolkits, “how to” guides and global and local partnerships that support and amplify the impactof our hotels around the world.


Bright blue futures

Bright Blue Futures:HOW YOU CAN HELP

EDUCATE FOR TOMORROW

Provide mentoring, training and job opportunities for local youth.

REACH OUT

Volunteer at a local organization focused on serving youth.

EXTEND HOSPITALITY

Partner with local organizations and leverage your hotel’s expertise to make an impact (e.g., F&B, facilities, operational experience).


Bright blue futures

Bright Blue Futures:HOW YOU CAN HELP

SHARE YOUR SPACE

Offer local nonprofits serving youth the use of Hilton facilities (e.g., meeting space, rooms).

BE A COMMUNITY CONCIERGE

Donate in-kind resources (e.g., shuttles, surplus food, etc.) that provide comfort to youth in difficult circumstances.

GATHER TO GIVE

Host events and fundraising drives to support youth.


Bright blue futures

Leveraging our

Global Online Community

  • Based on current activities / best practices from hotels

  • Step-by-step guides for hotels establishing new activations


Bright blue futures

BRIGHT BLUE FUTURES:LAUNCH PLAN

Publication of Bright Blue Futures Toolkit

Fall 2012

Hilton Worldwide Global Week of Service

November 11-18, 2012

Hotels Plan Bright Blue Futures Activities for 2013

November – December 2012

Internal Announcement by Dave Horton

April 2012

Monthly Program Updates and Resources Posted on H360

May – July 2012

Global Internal Launch Celebration

Week of August 12, 2012

INTERNAL

Hotels Activate Bright Blue Futures Plans

January 2013

Bright Blue Futures

Guide

Hilton Worldwide Promotes Commitment to Youth

Fall 2012

Hilton Worldwide Announces Partnerships with IYF and Room to Read

May 2012

Chris Nassetta Speaks at IYF Global Partner ConferenceJune 2012

Bright Blue Futures Announced Externally

January 2013

EXTERNAL


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