2-Minute Presentation: Hook, Describe, Target, Satisfy, Market, Differentiate, Call to Action

1. To be written out and practiced before presenting Remove slide before printing • 2-Minute Presentation that Includes: • A 30-second sales pitch to hook your customers • Description of your product or service and explain its features and benefits • Explanation of who your target customers are and why this group will be interested in your product or service • Explanation of how your product or service satisfies the needs and wants of your customer • Explanation of how you will market to your business to your target consumers • Explanation of how your product is different from other similar products • An ending with a call to action

2. 30-Second Pitch • [Insert 30-second marketing pitch that you will use to begin your presentation. Think of this as a 30-second spoken commercial for your company]

3. What is [Business Name]? • Mission Statement: • What is your mission statement? (A mission statement is a company’s constant reminder to its employees and customers of why the company exists)

4. What is [Business Name]? • What problem are you solving? • What is your solution to the problem? (What does your app do?)

5. Features • Feature 1 • Feature 2 • Feature 3 (List your 1-3 primary features.)

6. Remove slide before printing To be added separately • Completed App: Display your final app created using MIT App Inventor on a tablet so that judges can test it out

7. Target Market

8. Market Research • Fact 1 • Fact 2 • Fact 3 (List out 3 facts that you learned from online research, customer surveys, or customer interviews that validate your app.)

9. Competition • Two biggest competitors w/ descriptions: • Competitor 1 • Competitor 2 • What is your competitive advantage? (What differentiates your app from the competition?)

10. Business Model • What is the business model for your app? • What is your selling price? • Why did you choose this business model and pricing strategy?

11. Remove slide before printing To be added separately Marketing Materials 1 • Marketing flyer that includes: • Your business’ name • Your business ‘logo • Your business’ slogan • Drawings or graphics • A call to action

12. Remove slide before printing To be added separately Marketing Materials 2 • Business Cards that include: • Your business’ name • Your name and business title • Your business’ contact info • Drawings or graphics

13. Skills/Aptitudes Interests [Student Name] Age Grade Hometown/Neighborhood Desired Career About Me Add Professional Photo Here (optional) Personal Goals Educational Goals

14. Skills/Aptitudes Interests [Student Name] Age Grade Hometown/Neighborhood Desired Career About Me Add Professional Photo Here (optional) Personal Goals Educational Goals

15. Skills/Aptitudes Interests [Student Name] Age Grade Hometown/Neighborhood Desired Career About Me Add Professional Photo Here (optional) Personal Goals Educational Goals

16. Skills/Aptitudes Interests [Student Name] Age Grade Hometown/Neighborhood Desired Career About Me Add Professional Photo Here (optional) Personal Goals Educational Goals

17. Skills/Aptitudes Interests [Student Name] Age Grade Hometown/Neighborhood Desired Career About Me Add Professional Photo Here (optional) Personal Goals Educational Goals