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Customer Focused Innovation

Customer Focused Innovation. By: Hannah Kay. About Amazon. Founded by CEO Jeff Bezos in 1994 America’s largest online retailer. Methods of Innovation – Jeff Bezos. No matter how small, innovation needs to be long- term oriented Very customer-focused Entrepreneur must know when to

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Customer Focused Innovation

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  1. Customer Focused Innovation By: Hannah Kay

  2. About Amazon • Founded by CEO Jeff Bezos in 1994 • America’s largest online retailer

  3. Methods of Innovation – Jeff Bezos • No matter how small, innovation needs to be long- term oriented • Very customer-focused • Entrepreneur must know when to be stubborn and when to be flexible

  4. How Amazon Innovates for Customers • Moving into “white space” to attract new customers • Identify unserved job • Company gets good at what customer wants • Shown through Amazon’s services and products

  5. Amazon Web Services • Compute Cloud – Internet based computing where shared resources are provided to computers • Amazon Elastic compute cloud- allows users to rent servers where they can run computing power over the internet • Amazon S3 • Catered to start-up companies

  6. Amazon Kindle and Customer Centered Approach • E-book reader/displays other digital media- distinct advantages • Most usable and marketable • Features: popular highlights and browsing

  7. Future for Amazon • Laying Groundwork for role in digital future • Make bold decisions, don’t be afraid to fail • Bezos, “We are willing to go down a bunch of dark passageways, and occasionally we find something that really works”

  8. Sources • Johnson, Mark. “Amazon’s Smart Innovation Strategy”. Business Week, April 12, 2010. http://www.businessweek.com/innovate/content/apr2010/id20100412_520351.htm • Malik, Om. “Amazon CTO Werner Vogels on Amazon’s Web Services, Startups and Innovation.” GigaOm (also appeared in Business Week), February 1, 2010. http://gigaom.com/2010/02/01/amazon-cto-werner-vogels-on-amazon’s-web-services-startups-and-innovation/ • Malik, Om. “Tips on Innovation & Entrepreneurship From Jeff Bezos.” GigaOm. June 16, 2009. http://gigaom.com/2009/06/15/tips-on-innovation-enterprenuership-from-jeff-bezos/ • Smale, Brian. “Beznos on Innovation”. Business Week, April 17, 2008. http://www.businessweek.com/magazine/content/08_17/b4081064880218.htm • Suskewicz, John. “Amazon and Business Model Innovation.” Innosight, November 21, 2006. http://www.innosight.com/blog/72-amazon-and-business-model-innovation.html

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