There s an app for that social media in em education
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There’s an App for That! Social Media in EM Education. Rahul Patwari, MD, FACEP Rakesh Engineer, MD, FACEP. Key: http://db.tt/00ip03S PPT: http://db.tt/AdeMJRl. I have some bad news for you. ...you’re “the man * ”. * And/or “the woman”. Disclosures. Rahul Patwari None

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There s an app for that social media in em education

There’s an App for That!Social Media in EM Education

  • Rahul Patwari, MD, FACEP

  • Rakesh Engineer, MD, FACEP

Key: http://db.tt/00ip03S PPT: http://db.tt/AdeMJRl


I have some bad news for you

I have some bad news for you...


You re the man

...you’re “the man*”

*And/or “the woman”


Disclosures

Disclosures

  • Rahul Patwari

    • None

  • Rakesh Engineer

    • Emergencies in Medicine, LLC

    • HonkaZooZoo.com (wife)


Goals objectives

Goals & Objectives

  • Briefly review some of the characteristics of Millennial learners

  • Discuss the benefits and pitfalls of social media in medical education

  • Discuss strengths and dangers of using image manipulation software

  • Review some browser extensions useful in this arena


Millennials who are these guys

MillennialsWho are these guys?


Millennial motivations

Millennial Motivations

  • What do I get out of this?

  • Praise me

  • Connections with friends and peers

  • Work-life balance

  • Instant access to information

  • Technology


Millennial learners

Millennial Learners

  • Entitled, optimistic, confident

  • Low tolerance for disappointment

  • Community service

  • Value work-life balance

Maria Aaron, “Four Generations on GME”


Millennial learners1

Millennial Learners

  • Flexible schedules, work hard, efficient, multi-taskers

  • Team oriented

  • New communication style

Maria Aaron, “Four Generations on GME”


Millennial learners2

Millennial Learners

  • Mandatory Lectures ?

  • Textbooks ?

  • Bullet points ?

  • Online modules ?

  • Pod casts ?

Maria Aaron, “Four Generations on GME”


What is social media

What is“Social Media?”


There s an app for that social media in em education

Newspaper

Old Websites

Lectures

Textbooks

Radio

CD & DVD

TV

Ye Olde Media


There s an app for that social media in em education

Facebook

Modular Education

Twitter

LinkedIn

Blogs

Sermo

Cloud Computing

Pod Casts

Social Media


Intro to facebook

Intro to Facebook


Intro to twitter

Intro to Twitter


Glossary

Glossary

  • Blog Blogger

  • Microblog Twitter, Tumblr

  • Podcast iTunes

  • Social Bookmark StumblUpon

  • Social Network FB, Linkedin

  • Wiki PB Works, G.Sites

Saarinen C, Arora V, Ferguson B, Chretien K.  Incorporating social media into medical education.  Academic Internal Medicine Insight.  9(1):12-13, 19.


Physicians on twitter

Physicians on Twitter

  • Docs with 500+ followers (May, 2010)

    • 49% health or medical

    • 21% personal

    • 14% retweets

    • 12% self-promotional

    • 1.4% product/proprietary

    • 0.6% medical education

Chretien KC. Physicians on Twitter (Research Letter).

JAMA. 2011;305(6):566-568.


Physicians on twitter1

Physicians on Twitter

  • Docs with 500+ followers (May, 2010)

  • 3% unprofessional

  • 0.7% privacy

  • 0.6% profanity

  • 0.3% sexually explicit

  • 0.1% discriminatory

Chretien KC. Physicians on Twitter (Research Letter).

JAMA. 2011;305(6):566-568.


Trust vs perception of risk

Trust vs Perception of Risk

  • Anonymity vs. accountability

  • Comfort or sense of control

  • Understanding abuse potential

  • Predictability of the environment

  • Real life social connections

Psychology of Facebook: https://docs.google.com/Doc?id=dcqn4jpj_156gr5kp9c8


Facebook s privacy policy

Facebook’s “Privacy” Policy

  • When you post User Content to the Site, you authorize and direct us to make such copies thereof as we deem necessary in order to facilitate the posting and storage of the User Content on the Site. By posting User Content to any part of the Site,you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Contentfor any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing. You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content. Facebook does not assert any ownership over your User Content; rather, as between us and you, subject to the rights granted to us in these Terms, you retain full ownership of all of your User Content and any intellectual property rights or other proprietary rights associated with your User Content.


How to mitigate the risk

How to mitigate the risk

  • Keep Separate Personal and Professional Personas

  • Your hospital’s public relations department may have guidelines

  • Remove PHI

  • Generalize Histories

  • Crop responsibly*


Incorporating s m into teaching

Incorporating S.M.into Teaching


There s an app for that social media in em education

“You can’t use social media to sell stuff or to promote. You have to use it to share information. It’s about trying to share with your [audience] a healthy way to engage them to make them better people.”- Howard SchultzCEO Starbucks


The old rules still apply

The Old Rules Still Apply

  • Focus: Teaching & Learning Objectives

  • Select a tool that supports objectives

  • Method to assess efficacy

Saarinen C, Arora V, Ferguson B, Chretien K.  Incorporating social media into medical education.  Academic Internal Medicine Insight.  9(1):12-13, 19.


The old rules still apply1

The Old Rules Still Apply

  • Assess skill level of learners & teachers to determine:

    • Application

    • Training needed

    • Barriers

Saarinen C, Arora V, Ferguson B, Chretien K.  Incorporating social media into medical education.  Academic Internal Medicine Insight.  9(1):12-13, 19.


Barriers

Barriers

  • Time to learn

  • Access (secure networks)

  • Perception: openness & transparency

  • Need to control content

Saarinen C, Arora V, Ferguson B, Chretien K.  Incorporating social media into medical education.  Academic Internal Medicine Insight.  9(1):12-13, 19.


Skype facetime

Skype / FaceTime


Skype facetime1

Skype / FaceTime

  • Orientation

  • Mid rotation feedback


Facebook in education just a few of many possibilities

Facebook in Educationjust a few of many possibilities

  • Create a Rotation Page

  • Virtual Office Hours

  • Invite discussions

  • Videos and images


Create a rotation page

Create a Rotation Page


Virtual office hours

Virtual Office Hours


Discuss images

Discuss Images


Invite contributions

Invite Contributions

  • Anyone can post videos and images, pose questions and start discussions

    • Other faculty

    • Students can try to stump you


Twitter in education just a few of many possibilities

Twitter in Educationjust a few of many possibilities

  • A Day In The Life of an ER Doc

  • Audience Response System

  • Peer review


A day in the life

“A Day in the Life”

  • Got home, 5 am. Man am I tired. Busy night shift.

  • Kids got me up at 8 am. Yuck. Where’s my coffee?

  • Back at the office for a meeting then chest pain lecture. Love teaching.

  • Missing U2 concert tonight. Oh well, will catch them next time around.

  • Home for 3 hours of sleep, then back to work.

  • First case: code! Still makes me nervous.

  • Trauma. Never gets old. Chest tubes and lines.

  • Student asked me something I didn’t know. Made something up, better go look it up.


Twitter as an audience response system

Twitter as an Audience Response System

http://www.sapweb20.com/blog/powerpoint-twitter-tools/


Twitter for audience polling

Twitter for Audience Polling

http://www.sapweb20.com/blog/powerpoint-twitter-tools/


Barriers to twitter ars

Barriers to Twitter ARS

  • Medical students do not use Twitter

  • Delay time

  • Students can change answers

  • No anonymity

  • Technical issues

Matthew Mintz. Using Twitter as an Audience Response System. 2/17/2011

http://drmintz.blogspot.com/2011/02/using-twitter-as-audience-response.html


There s an app for that social media in em education

www.webstarcontent.com


Controlling clutter linkedin

Controlling ClutterLinkedin

  • Remove “See who you already know”

  • Remove Linkedin news

  • Customize notifications

    • email

    • groups, company, application,

    • account


Linkedin in education

Linkedin in Education

  • Create groups for discussions

    • CDEM

    • CDEM working groups

    • Multiple sites of the rotation

    • Med student discussions


Linked in groups

Linked in Groups

  • Members Only

  • Padlock icon

  • Discussions n/a to search engines

  • Discussions visible to group members only

  • Open Groups

  • No padlock icon

  • Discussions Searchable and visible to anyone on web

  • Discussions shared via Twitter & Facebook

  • Nonmembers may contribute


Sermo

Sermo

  • Business Model

  • Physicians


Sermo clients

Sermo “Clients”

  • Products:

  • Surveys

  • Panels

  • Posts to spark discussions

  • “Client Center” (lens into MD discuss)

  • Reports (events, drugs, disease states)


Sermo clients1

Sermo “Clients”

  • Revolutionary way to target & engage physicians on-demand

  • Instantly capture real-world physician insights into treatments, medications, and devices that support a broad range of objectives


Sermo clients2

Sermo “Clients”

  • Target MD’s for market intelligence

  • Promote products and drugs


Firefox add ons

FireFox Add-ons

  • AddThis

  • StumbleUpon

  • Yoono


Responsible image usage

Responsible Image Usage


Data hides in the files

Data Hides in the Files

  • EXIF data

    • removed by Facebook

  • Thumbnails

  • Microsoft Word

    • Fast Saves & Revision History

  • Save for Web

    • the safe way to save


There s an app for that social media in em education

  • The free Photoshop alternative

  • www.gimp.org


Create your own images

Create your own images

  • Wikimedia Commons

    • Open source repository of images, sounds and media

    • Use smart search terms: “lungs svg”

    • Editable images


Lungs svg

“Lungs SVG”


Heart svg

“Heart SVG”


Inkscape

Inkscape

  • Edit these pictures

  • The Free Illustrator

  • www.inkscape.org


Make pictures do what you want them to

Make Pictures Do What You Want Them To


Pod casts blogs websites

Pod Casts,Blogs, & Websites


Free pod casts itunes

Free Pod CastsiTunes

  • EM Crit

  • ER CAST

  • Keeping up with EM

  • Smart EM (1-2° in-depth lectures)

Matt Tabbut, MetroHealth/CCF Combined EM Residency

Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency


Free pod casts itunes1

Free Pod CastsiTunes

  • Annals of EM

  • EM Abstracts

  • EM Cases

  • Focus On (by ACEP)

Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency


Free pod casts content specific

Free Pod CastsContent Specific

  • ICU Rounds

  • EMPEM (Peds)

  • Chicago Toxcast

  • Gobbet’o Pus (ID)

Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency


Free pod casts itunes2

Free Pod CastsiTunes

  • Medical Students & Interns

    • U Iowa Dept EM

    • Albany EM

Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency


Blogs websites

Blogs & Websites

  • Academic Life in EM

  • StoryTellERDoc (literary)

  • Resus.me - Dr. Cliff Reid’s blog on EM

  • Life in the Fastlane

  • EM:Rap & TV (Mel Hebert) *EMRA

Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency


Blogs websites content specific

Blogs & WebsitesContent Specific

  • The NNT

  • The Poison Review

  • Dr. Smith’s ECG Blog

  • MedWorm - Google of Medicine

  • Procedurettes

  • EMPACS

Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency


There s an app for that social media in em education

Procedurette

“Dark Developer”

Whit Fisher, MD


Homework

Homework

  • Let’s select a social network...

  • Join the CDEM group in that network

  • Communicate with our members

Key: http://db.tt/00ip03S PPT: http://db.tt/AdeMJRl


Future directions

Future Directions

  • Communicate with CDEM members and students using social media

  • Start to develop our online SM Group

  • Moodle Development

  • Anyone interested in helping?

Key: http://db.tt/00ip03S PPT: http://db.tt/AdeMJRl


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