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BRAND PRESENTATION 2012

BRAND PRESENTATION 2012. BRAND PRESENTATION 2014. ABOUT ME. BRAND PRESENTATION 2012.

risa-arnold
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BRAND PRESENTATION 2012

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  1. BRAND PRESENTATION 2012 BRAND PRESENTATION 2014

  2. ABOUT ME BRAND PRESENTATION 2012 I am named for the Greek goddess of the dawn, who opened the gates of heaven each morning allowing the sun to rise. Fiercely passionate, I was cursed by Aphrodite for having an affair with Ares. My punishment was an insatiable appetite for young men.

  3. WHAT I HAVE TO OFFER BRAND PRESENTATION 2012 Wine Region of the Year: Paso Robles This California region has reinvigorated itself with new blood, creativity and rapidly improving wines. • A focus on dense reds and luscious dessert wines • Fruit sourced from Paso Robles and other premier sites throughout California • Fruit-forward and approachable wines • Great value

  4. MY CORE ATTRIBUTES BRAND PRESENTATION 2012 ZINFANDEL ∾ CHARDONNAY ∾ CABERNET SAUVIGNON ∾ PETITE SIRAH

  5. MY SWEET SIDE BRAND PRESENTATION 2012 • Tears of Dew • 100% Muscat • 18.76% residual sugar • 375ml

  6. PLACES I LIKE TO GO BRAND PRESENTATION 2012 • On-Premise • National & regional restaurant chains • Neighborhood bistros, casual dining, pubs • Steakhouses and grill focus accounts • Off Premise • National & regional grocery & drug chains • Independent retailers • Club stores

  7. HOW TO SUCCEED WITH ME BRAND PRESENTATION 2012 • Discuss my exceptional price/quality ratio • Emphasize the approachable nature of the wines • Educate on the Paso Robles growing region and reputation for producing juicy, bold reds

  8. MY CALLING CARDS BRAND PRESENTATION 2012 • Brand Presentation • Fact Sheets • Brand Overview Sheet • Brand Sell Sheet • One-Page Interactive Sell Sheet • Waitstaff/Wine Cards • Flow Shelftalkers • Blank Shelftalker Templates • Menu Shell • Table Tent Template • Menu Insert Template • Tasting Mats & Tasting Note Sheets • Case Cards/Glorifiers

  9. NEW FOR 2014 BRAND PRESENTATION 2012 • New Website

  10. BRAND PRESENTATION 2012

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