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Thomas Blount

Results From Primary Research. By. Thomas Blount. Aim of Primary Research.

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Thomas Blount

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  1. Results From Primary Research... By Thomas Blount

  2. Aim of Primary Research... For my primary research I decided that i would design a questionnaire that i could ask people from my target audience to fill in. I did this because It will allow me to find out the design and features which best suit the interests of my target audience. I undertook primary research because i was unsure of who my target audience was and needed help knowing what to include in my magazine.

  3. Methods Of Primary Research The main proportion of my Primary Research was done in the form of a questionnaire. it asked my target audience questions that gave me information i could use in my magazine. The main reason i used a questionnaire was that it allowed me to get the opinion of many different people and allows me to compare people ages and genders to there answers to other questions.

  4. Results!

  5. Age Range The first question of my questionnaire was to find out the age range of my target audience. I wanted to find my target age range as it will allow me to customize the features and images used in my magazine to things people of there age will find interesting. My results show that the majority of my target audience is aged 40+ this tells me that i need to aim my magazine at an older audience and focus less on people my own age Because the larger proportion of my target audience is older than 40 I’m going to need to do additional research on the interests of 40 year olds as i know very little about want they like

  6. Gender The second question on my questionnaire was to find out which gender is the majority of my target audience. I want to find this out because females and males have different interests and i want to be able to focus my magazine on specific gender if they are the majority of my target audience My results show that there is very little variation is the proportion of gender in my target audience meaning that i need to try an apple to both sexes

  7. Colour Scheme My results show that overall people like the red/white colour scheme followed closely by the black/ yellow because of this i am going to try and make sure my magazine follow this colours scheme

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