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Innovation in control?

%. Innovation in control?. < klant > sparring sessie. Wassili Bertoen 27 septemer 2011 . Strategy / view. Innovation enables you to lengthen the life cycle of existing services (incremental innovation) and to grow (outside) traditional business by radical innovation. Growth stage.

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Innovation in control?

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  1. % Innovation in control? • <klant> sparring sessie WassiliBertoen 27 septemer 2011

  2. Strategy / view

  3. Innovation enables you to lengthen the life cycle of existing services (incremental innovation) and to grow (outside) traditional business by radical innovation Growth stage Decline stage Maturity stage Phase-out stage Introductory stage Sales New Life Cycle Old Life Cycle Time Target Operating Model Innovation - May 2011

  4. Every product life cycle can be visualized as a S-curve. Radical (disruptive) innovation facilitates the ‘jump’ from one curve to the next Focus on the function, not on the form! Performance (sales) How to measure performance? How to know where you are on the “S”? Where in the value chain? Worse before better? Time Target Operating Model Innovation - May 2011

  5. Artikel FD 6 september 2011 "Innovatie heeft niets te maken met hoeveel R&D geld je hebt ... Het gaat om de mensen die je hebt, om hoe je geleid wordt en hoe goed je begrijpt waar je mee bezig bent" - Steve Jobs "Bedrijven die ontevreden zijn over het rendement van hun innovatiegeld, moeten niet te veel tegelijk te doen. Je kunt beter minder dingen goed doen, dan meer dingen slecht“. - BarryJaruzelski "Het effect van sociale innovatie op innovatiesucces is volgens de hoogleraar veel sterker dan het effect van technologische innovatie op innovatiesucces"

  6. The innovation challenge Network System Process Pioneer Innovation Process Strategy &Organization InnovationGovernance People &Culture Ideation New BusinessDevelopment Go to Market Continuously increase overall innovation effectiveness Innovation process Strategy - Top level commitment Innovation Governance Innovation adaption

  7. Innovation needs a clearInnovation Strategy with an agreed ambition Three levels of innovation Growth track (Day after tomorrow) • Radical Innovation • Create the future market • Invest in future chances • Create new business models • Alliance with strategic partners Super growth outside traditional business Revenue • New products and / or services • Create new changes in the market • Fast implementation of innovations • Realize renewing of the market • Alliance with partners Innovator track(Tomorrow) Grow your traditional business • Quick wins • Product modifications or additions • New marketing approaches • Adapt to changing environment • Capitalize on current assets Fast-track (Today) Decline without innovation Today Time

  8. Innovator track: Create new opportunities Three levels of innovation Growth track (Day after tomorrow) • Radical Innovation • Create the future market • Invest in future chances • Create new business models • Alliance with strategic partners Super growth outside traditional business Revenue • New products and / or services • Create new changes in the market • Fast implementation of innovations • Realize renewing of the market • Alliance with partners Innovator track(Tomorrow) Grow your traditional business • Quick wins • Product modifications or additions • New marketing approaches • Adapt to changing environment • Capitalize on current assets Fast-track (Today) Decline without innovation Today Time

  9. Innovation only happens with the right ingredients... Ownership at the top Separate unit Participation in Innovation Board Funding Model Long term commitment (at least 3 years) Fostering innovative & entrepreneurial climate Visibility Cross functions & independent People engagement Bottom Up & top Down Formalized process Focus on revenues Selection moments: Go / No-Go Evaluation of initiatives Standardized process Innovation Strategy clear Launching customers & Joint ventures Exit strategy known from start

  10. To effectively act upon the compression of the product life cycle, Innovation offers four products 1 Innovation offers four products; Fast track; building on exciting business and helping to accelerate Innovator track; growing traditional business and helping to expand Growth track; growing outside traditional business Innovation Services; delivering and improving innovative power with Deloitte and its customers 1 2 2 Projects that facilitate the service offering: Management processes; create infrastructure to support, manage and monitor innovation processes TOM; create a clear operating model and process from ideation to sales & delivery Culture; improve Deloitte mindset on Innovation Target Operating Model Innovation - May 2011

  11. Quality from Quantity, Top down & Bottom Up Ideas (>1000) 1 Kwantiteit ideeën Workshops (10%) 2 Business Cases (5%) 3 Propositions (2,5%) 4 Kwaliteit ideeën

  12. Speeddating – Teaming example Creativity, create ideas Problem solving capability, taking initiative, persevere, adjust Sales, realize wins Analyse problem & solution, conceptual thinking Analyse client needs, advise Analyse problem & solution, conceptual thinking Structure sales process Concretize, summarize (pitch) Speed in sales process Quality & project management Speed Building client relationship Speed, decisive Cooperation, evaluate

  13. Innovator Track: Creative but result driven end to end process Mobilisation & Activation phase Vision phase Pressure cooker phase Realisation phase Phase 1st selection Inspiration & Getting Organized • Mobilisation • Internal campain • Brainstorm sessions • Capturing • Post on portal • Sharpen ideas Pressure Cooker Week 2nd selection 3rd selection Incubation Activities Picture of your future People mobilised Many rough ideas +/- 15 concepts in pressure cooker +/- 5 projects Results

  14. Growth Track: Your business in 2020? Three levels of innovation Growth track (Day after tomorrow) • Radical Innovation • Create the future market • Invest in future chances • Create new business models • Alliance with strategic partners Super growth outside traditional business Revenue • New products and / or services • Create new changes in the market • Fast implementation of innovations • Realize renewing of the market • Alliance with partners Innovator track(Tomorrow) Grow your traditional business • Quick wins • Product modifications or additions • New marketing approaches • Adapt to changing environment • Capitalize on current assets Fast-track (Today) Decline without innovation Today Time

  15. Hoe identificeer je radicale innovaties? Growth Track: Strategische inspiratie en initiatieven: een proces om te leren van de toekomst Leer van de toekomst: ‘outside-in’ Strategische initiatieven Vandaag 2020 X <klant> <klant> Woningmarkt Woningmarkt Macro omgeving / Wereld Macro omgeving / Wereld Strategische input en inspiratie

  16. Fast Track: boost & innovateyourcurrent business Three levels of innovation Growth track (Day after tomorrow) • Radical Innovation • Create the future market • Invest in future chances • Create new business models • Alliance with strategic partners Super growth outside traditional business Revenue • New products and / or services • Create new changes in the market • Fast implementation of innovations • Realize renewing of the market • Alliance with partners Innovator track(Tomorrow) Grow your traditional business • Quick wins • Product modifications or additions • New marketing approaches • Adapt to changing environment • Capitalize on current assets Fast-track (Today) Decline without innovation Today Time

  17. Fast Track • http://www.youtube.com/watch?v=mOpMirLKonI

  18. % Target Operating Model • Deloitte Innovation Utrecht, May 2011

  19. Organization

  20. … like a separate entity Holding B.V. InnovationB.V. BG 1 BG 2 BG 3 BG 4

  21. Markt. & Comm. Markt & comm. Manager Secretariat HR Management Officer Senior Secretary HR Advisor Finance Klant 2 Innovation Services Management Team Innovation Portfolio Sustainability Klant 3 Klant 1 Portfolio Team 2 Portfolio Team 3 Portfolio Team 1 Management Controller Team 2 Team 1 Team 2 Team 1 Team 3 Team 3 Investment Portfolio Manager Partner Director Innovation Services Investment Portfolio Manager Director Innovation Services Senior Producers Producers Organigram Deloitte Innovation B.V. Target Operating Model Innovation - May 2011

  22. Innovation Services Innovation Council Innovation Services Strategic Partners Innovation Services Innovation Portfolio Innovation Portfolio Innovation Portfolio Innovation Council Innovation Council Partners fromallfunctions Partners fromallfunctions Director Innovation Services Senior Producers Producers Director Innovation Services Senior Producers Producers Investment Portfolio Manager Community Manager Office Manager Investment Portfolio Manager Community Manager Office Manager Director Innovation Services Senior Producers Producers Investment Portfolio Manager Community Manager Office Manager Different teams are involvedduring the stages of aninnovation proces Ideation Partners from all functions Strategic Partners Incubation Commercialization Target Operating Model Innovation - May 2011

  23. Process

  24. Innovation offers you three products; fast, innovator and growth trackfor incremental and radical innovation Growth track Growing outside traditional business Innovator track Growing traditionalbusiness Revenues Fast track Extending existing business No innovation Decline of (long-term) revenues when we do not dare to ‘jump’ to the next S-curve Time since introduction Target Operating Model Innovation - May 2011

  25. Process house of the Growth Track Ideation Incubation Commercialization Resourcing Financial analysis Marketing & Ext. Business Plan Product development Team development Detailed market research Process/ organization Tracking and reporting Test and Validate Pilot including Client Feedback Training people (organization) Evaluation Sales acceleration Marketing and sales plan Release Monitor Inspiration Source an idea Capture idea Enhance idea Preliminairy research Draft business plan Market launch Select ideas Function Industry Innovation 3 months 12 – 36 months Ongoing Legenda: Go/No go decision (Executive Board) Go/No go decision (Innovation) primair secundair 25 Target Operating Model Innovation - May 2011

  26. Process house of the Innovator Track Ideation Incubation Commercialization Resourcing Financial analysis Business Plan Product development Team development Detailed market research Process/ organization Tracking and reporting Test and Validate Pilot including Client Feedback Training people (organization) Evaluation Sales acceleration Marketing and sales plan Release Monitor Challenges and opportunities Inspiration Post idea on portal Enhance idea in workshop Preliminairy research Feasibility study Market launch Screening of idea Function Industry Innovation 3 months 6 – 12 months Ongoing Legenda: Go/No go decision (allparties) Go/No go decision (Innovation) primair secundair 26 Target Operating Model Innovation - May 2011

  27. Process house of the Fast Track Incubation Ideation Commercialization Teaming Kick-off Market research Extended value proposition Client feedback Go-to-market plan Council selection Training people (organization) Evaluation Sales acceleration Monitor Challenges and opportunities Identify client need Draft value proposition Post value proposition Pressure cooker selection Market launch Preliminairy research Preselection Function Industry Innovation 1 month 2 – 4 months Ongoing Legenda: Go/No go decision (allparties) Go/No go decision (Innovation) primair secundair pressure cooker 27 Target Operating Model Innovation - May 2011

  28. Ideation Target Operating Model Innovation - May 2011

  29. Roles & Responsibilities

  30. Roles, Tasks & responsibilities for Functions, Industries and Innovation Target Operating Model Innovation - May 2011

  31. RACI Target Operating Model Innovation - May 2011

  32. KPI’s & Measurement

  33. To control the process of innovation we have to determine and agree upon KPI that are congruent with the As One strategy In FY2012, the commonly shared goal is to realise an additional revenue of € 77m from innovative products Innovation Functions Industries • KPI on: • 15 mio revenue out of innovation • KPI on: • 15 mio revenue out of innovation • KPI on: • Revenues Innovation Services of 1,1 mio • Revenues Fast Track 15 mio (in collaboration with Functions) • Revenues Innovator Track 15 mio (in collaboration with Industries) • Generation of 500 new ideas • Quarterly meetings with FL and IL • Several steals out of the marketplace Rewarding Target Operating Model Innovation - May 2011

  34. Voorbeelden

  35. Results? Hundreds of engagedpeople, thousands of ideas, millions of new revenue Clients Deloitte Growth track (Day after tomorrow) • Data driven business model • Online Business Innovatoin • Assuring the Cloud • Innovator Services Innovator track(Tomorrow) Fast-track (Today) • Master Data Management • Cashboard

  36. Toconclude • Eat yourself; • be your own • worst nightmare!

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