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السيد / رولف كيرست Mr. Rolf Gerhard Kirst. المنظمون. With reputation comes responsibility. Benefits by Franchise in Saudi Arabia. How to implement franchise know-how What needs to be done to development a franchise friendly environment for SME’s. Introduction Rolf Gerhard Kirst.

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6735112

السيد / رولف كيرست

Mr. Rolf Gerhard Kirst

المنظمون


With reputation comes responsibility

With reputation comes responsibility

Benefits by Franchise in Saudi Arabia

  • How to implement franchise know-how

  • What needs to be done to development a franchise friendly environment for SME’s


Introduction rolf gerhard kirst

IntroductionRolf Gerhard Kirst

  • Personal introduction

    • Independent entrepreneur since 1977

    • Experience in Cooperation since 1982 in the travel industry

    • Franchise experience since 1990 with travel agencies

    • Regional Master for Uniglobe Travel since 1994

    • Board member of the DFV since 1999

    • Board member and Vice President of the EFF since 2001

    • Member of WFC


How to implement franchise know how in a country

How to implement franchise know-how in a country

  • Prerequisites by the government for SME‘s and Franchise

  • Building an association versus private consultancy

  • PR and marketing to make Franchise attractive

  • Financing

  • Training (transfer franchise know-how to officials, franchisees, franchisers)

  • Consulting firms for developing local concepts

  • Recruitment agencies for franchise sales


Different understanding in the middle east

Different understanding in the Middle East

  • Taking an international franchise licence here means to get exclusivity rights

  • Representing a brand and open a number of stores

  • Sub-franchise is mostly unknown or rare


The big challenge

The big challenge

  • Franchise in the Middle East is in the hand of a few rich families

  • All outlets are managed by the main company

  • Why not sub-franchise ?????


The enormous potential

Middle East

By Age Group

Middle East

Below 10 yrs.

10 - 19 yrs.

20 - 29 yrs.

30 - 39 yrs

40 - 49 yrs.

50 -59 yrs.

Over 60 yrs.

Total

Population

22,128,000

18,844,000

15,866,000

12,584,000

8,059,000

4,120,000

3,753,000

85,156,000

(%)

26.0

22.1

18.4

14.8

9.5

4.8

4.4

The enormous potential

  • See demographics


Why sub franchise

Why sub-franchise

  • Big families - but not every son can be fathers heir

  • Young people need a vision and want to be self employed even if in smaller scale

  • A big crowd of potential SME‘s

  • The range for big companies is limited


Understanding

Understanding ...

  • The benefits of sub-franchising

  • To keep the business in local hands

  • SME‘s positive influence to the economy

  • To meet local employment obligations

    The big companies should reconsider their strategy


The situation today in ksa

The situation today in KSA

  • The Saudi government wants to establish Riyadh as the capital of franchise in the Middle East

  • What needs to be done to development a franchise friendly environment for SME’s


The european model as a basis

The European model as a basis

  • The Code of Ethics

  • Self regulation by the market

  • Unidroit - Model law versus self regulation

  • The role of national associations and the EFF


Pre requisits by the government for sme s and franchise

Pre-requisits by the government for SME‘s and Franchise

  • Low entry barriers for SME‘s

  • Support with external know-how

  • Fonds for financing

  • Recognition by the government and the public


Building an association versus private consultancy

Building an association versus private consultancy

  • First step by the Chamber of Commerce

  • Second step by Private Consultants

  • Third step building an associationdominated by entrepreneurs


Pr and marketing to make franchise attractive

PR and Marketing to make Franchise attractive

  • With support of the government the press will do his job

  • An association or Chamber of Commerce will promote Franchise in general and impart franchise know how


Financing

Financing

  • Bank loans

  • Private investment

  • Government fonds


Training

Training

Transfer franchise know-how to officials, franchisees, franchisors

  • Seminars

  • Exhibitions

  • Info trips to other countries (Europe, USA)

  • Special training courses

    • Business plan

    • Documentation etc.


Consulting firms for developing local concepts

Consulting firms for developing local concepts

  • Local multi unit concepts want to expand with franchise

    • How to create the franchise model

    • Manuals

    • Training

    • Communication concept

    • Marketing and CI


Recruitment agencies for franchise sales

Recruitment agencies for franchise sales

  • Direct recruitment

  • Recruitment agencies

    • Sales material

    • Marketing for franchise sales

    • Application process

    • Finding the right partners

    • Legal documents


The need of a franchise competence center

The need of a Franchise Competence Center

  • General Franchise consulting

  • Franchise development

  • Franchise recruitment

  • Franchise financing

  • Franchise marketing

  • Franchise training


Conclusion

Conclusion

There is a lot to do

Tackle the challenge

It‘s a long way to the capital of franchise


6735112

السيد / رولف كيرست

Mr. Rolf Gerhard Kirst

  • المنظمون


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