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Quality and Operations Management. MS&E269 Malcolm Baldrige National Quality Award. Core Values. Customer-driven Quality Leadership Continuous Improvement and Learning Employee Participation and Development Fast Response Design Quality and Prevention Long-range View of the Future

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Quality and operations management

Quality and OperationsManagement

MS&E269

Malcolm Baldrige

National Quality Award


Core values
Core Values

  • Customer-driven Quality

  • Leadership

  • Continuous Improvement and Learning

  • Employee Participation and Development

  • Fast Response

  • Design Quality and Prevention

  • Long-range View of the Future

  • Management by Fact

  • Partnership Development

  • Corporate Responsibility and Citizenship

  • Results Orientation


Award categories

1994

Manufacturing

Service

Small Business

2 winners per category

2001

Business

Service

Small Business

Education

Health Care

3 winners per category

Award Categories


Mbnqa winners

1988—Motorola Inc., Commercial Nuclear Fuel Division of Westinghouse Electric Corp., and Globe Metallurgical Inc.

1990—Cadillac Motor Car Division, IBM Rochester, Federal Express Corp., and Wallace Co. Inc.

1992—AT&T Network Systems Group/ Transmission Systems Business Unit, Texas Instruments Inc. Defense Systems & Electronics Group, AT&T Universal Card Services, The Ritz-Carlton Hotel Co., and Granite Rock Co.

1994—AT&T Consumer Communications Services, GTE Directories Corp., and Wainwright Industries Inc.

1996—ADAC Laboratories, Dana Commercial Credit Corp., Custom Research Inc., and Trident Precision Manufacturing Inc.

1998—Boeing Airlift and Tanker Programs, Solar Turbines Inc., and Texas Nameplate Co., Inc.

2000—Dana Corp.-Spicer Driveshaft Division, KARLEE Company, Inc., Operations Management International, Inc., and Los Alamos National Bank

1989—Milliken & Co. and Xerox Corp. Business Products and Systems

1991—Solectron Corp., Zytec Corp., and Marlow Industries

1993—Eastman Chemical Co. and Ames Rubber Corp

1995—Armstrong World Industries Building Products Operation and Corning Telecommunications Products Division

1997—3M Dental Products Division, Solectron Corp., Merrill Lynch Credit Corp., and Xerox Business Services

1999—STMicroelectronics, Inc.-Region Americas, BI, The Ritz-Carlton Hotel Co., L.L.C., and Sunny Fresh Foods

MBNQA Winners

Service

Manufacturing

Small Business


Changing award criteria

1991 Westinghouse Electric Corp., and

Leadership, 100

Information and Analysis, 70

Strategic Quality Planning, 60

Human Resource Util., 150

Quality Assurance of Products/Services, 140

Quality Results, 180

Customer Satisfaction, 300

1994

Leadership, 95

Information and Analysis, 75

Strategic Quality Planning, 60

Human Resource Devel., 150

Management of Process Quality, 140

Quality and Operational Results, 180

Customer Focus/Satis., 300

Changing Award Criteria


Changing award criteria1

1995 Westinghouse Electric Corp., and

Leadership, 90

Information and Analysis, 75

Strategic Planning, 55

Human Resource Devel. and Management , 140

Process Management, 140

Business Results, 250

Customer Focus/Satisfaction, 250

2001

Leadership, 120

Information and Analysis, 90

Strategic Planning, 85

Human Resource Focus, 85

Process Management, 85

Business Results, 450

Customer and Market Focus, 85

Changing Award Criteria


Criteria characteristics
Criteria Characteristics Westinghouse Electric Corp., and

  • Results oriented

  • Non-prescriptive

  • Assessment

  • Diagnostic


A d and r
A-D and R Westinghouse Electric Corp., and

  • Approach

    • how the application addresses the item

    • appropriateness

    • effectiveness

    • evidence of innovation

  • Deployment

    • extent to which approach is applied

    • use of approach in business requirements

    • use of approach by all appropriate units

  • Results

    • outcomes

    • current performance levels

    • performance levels relative to comparisons/benchmarks

    • rate and breadth of performance improvements

    • demonstration of sustained improvement


Four Stage Westinghouse Electric Corp., and

Review Process


Leadership
Leadership Westinghouse Electric Corp., and

  • 1.1 Senior Executive Leadership

  • 1.2 Management for Quality

  • 1.3 Public Responsibility and Corporate Citizenship


Leadership1
Leadership Westinghouse Electric Corp., and

  • Values and Expectations

  • Empowerment and Innovation

  • Performance Reviews

  • Findings and Improvement

  • Regulatory, Legal, Ethical Responsibilities

  • Support of Key Communities


Information and analysis
Information and Analysis Westinghouse Electric Corp., and

  • 2.1 Scope and Management of Quality and Performance Data and Information

  • 2.2 Competitive Comparisons and Benchmarking

  • 2.3 Analysis and Use of Company-level Data


Information and analysis1
Information and Analysis Westinghouse Electric Corp., and

  • Selection and Integration of Measures / Indicators

  • Comparative Data and Information

  • Reliability

  • Currency w.r.t. Changing Needs

  • Senior Executive Reviews and Planning

  • Functional-level Decisions

  • Daily Operational Support


Strategic quality planning
Strategic Quality Planning Westinghouse Electric Corp., and

  • 3.1 Strategy Quality and Company Performance Planning Process

  • 3.2 Quality and Performance Plans


Strategic quality planning1
Strategic Quality Planning Westinghouse Electric Corp., and

  • Strategy Development

  • Strategy Objectives and Timelines

  • Actions Plans and Measures

  • Human Resource Plans

  • Performance Projections


Human resource development and management
Human Resource Westinghouse Electric Corp., and Development and Management

  • 4.1 Human Resource Planning and Management

  • 4.2 Employee Involvement

  • 4.3 Employee Education and Training

  • 4.4 Employee Performance and Recognition

  • 4.5 Employee Well-being and Satisfaction


Human resource development and management1
Human Resource Westinghouse Electric Corp., and Development and Management

  • Short and Long Term Key Needs

  • Employee Education, Training and Development

  • Delivery and Reinforcement

  • Safe Work Environment

  • Support and Motivation

  • Satisfaction Determination

  • Improvement Priorities


Management of process quality
Management of Process Quality Westinghouse Electric Corp., and

  • 5.1 Design and Introduction of Quality Products and Services

  • 5.2 Process Management: Product and Service Production and Delivery Processes

  • 5.3 Process Management: Business and Support Service Processes

  • 5.4 Supplier Quality

  • 5.5 Quality Assessment


Management of process quality1
Management of Process Quality Westinghouse Electric Corp., and

  • Design Processes

  • Production and Delivery Processes

  • Key Supplier Products and Services

  • Key Support Processes

  • Requirements and Measures

  • Evaluation and Improvement


Quality and operational results
Quality and Operational Results Westinghouse Electric Corp., and

  • 6.1 Product and Service Quality Results

  • 6.2 Company Operational Results

  • 6.3 Business and Support Service Results

  • 6.4 Supplier Quality Results


Quality and operational results1
Quality and Operational Results Westinghouse Electric Corp., and

  • Customer Evaluations

  • Operational, Financial and Market Performance

  • Strategy-driven Results


Customer focus and satisfaction
Customer Focus and Satisfaction Westinghouse Electric Corp., and

  • 7.1 Customer Expectations: Current and Future

  • 7.2 Customer Relationship Management

  • 7.3 Commitment to Customers

  • 7.4 Customer Satisfaction Determination

  • 7.5 Customer Satisfaction Results

  • 7.6 Customer Satisfaction Comparison


Customer focus and satisfaction1
Customer Focus and Satisfaction Westinghouse Electric Corp., and

  • Customer Groups and Market Segments

  • Listening and Learning Strategies

  • Important Product and Service Features

  • Business Needs and Directions Currency

  • Accessibility and Complaint Management

  • Building Relationships

  • Competitive Performance


Leadership2
Leadership Westinghouse Electric Corp., and

  • Symbolism

    • is it talk or walk

    • what is the visible role for management

  • Systems

  • Results

    • hard to measure

  • Issues

    • is there to much going on at one time

    • increase weight of category


Information and analysis2
Information and Analysis Westinghouse Electric Corp., and

  • Key purposes

    • Use of Info Sys to achieve quality goals

    • Reporting/feedback to support quality

    • Competitive Analysis/Benchmarks

  • Approach and deployment orientation

  • Key is the choice of indicators to track and relationship to critical business drivers

  • Applicant can improve scores simply through wordsmanship, clarity of submission

  • During site visit easier to observe actuals than statements on application


Strategic quality planning2
Strategic Quality Planning Westinghouse Electric Corp., and

  • Category design intent: aggressive, concrete goals,

    • short term / long term

    • horizontal and vertical integration

  • Expect to see documented fundamentals

  • Demonstrated understanding of industry

  • On-site review best at determining validity of submission

  • Shortcoming: deployment to suppliers

  • Long-term planning not concrete wrt to rollout and method

  • Components are satisfactory, burden on Great Northern

  • Need more emphasis on long-term success and results


  • Human resource development
    Human Resource Development Westinghouse Electric Corp., and

    • Does the documentation match / support the results

      • too much on deployment, not enough on results

      • “50 ways to please a …”

    • What about near-term programs?

    • Timeline on result goals not clear

    • Overly focused on individuals vs. teams

    • Results and categories are ambiguous

    • Warm fuzzies or real processes?

      • Wish upon a star

      • Needs and feelings survey

    • How can tangible evidence be demonstrated?


    Management of process quality2
    Management of Process Quality Westinghouse Electric Corp., and

    • Rationale: is process preventive or reactive

    • Design of service/product offerings

    • Monitoring matrix

    • Pushed down to each department

    • Use of analysis tools -- business process mapping

    • Processes in place

      • BLERA

      • QSEG

      • BLI

    • Use of mainstream process management methods

    • Recommendations, timelines, champions identified

      • weak on follow-up


    Quality and operational analysis
    Quality and Operational Analysis Westinghouse Electric Corp., and

    • System represents linking performance results to quality progress

    • Repetition in indicators

    • Overall completeness lacking

      • weakness on benchmarking

    • Can metrics be compared across industries?


    Customer focus and satisfaction2
    Customer Focus and Satisfaction Westinghouse Electric Corp., and

    • Relative balance in 1994 between AD & R

    • Looking for commitment, proactive behaviors

    • Are results comprehensive wrt all numbers and metrics?

    • Who determines what the correct response level is vs. customer expectations and comparisons to industry

    • Focus is based on own customers, hence how do you apply and compare benchmark data with different populations


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