Charities @ Work 2012 Summit Weaving Engagement Up, Down and Across the Organization April 4, 2012, 2:15-3:30 Presenters: Malika Harrison, Community Engagement and Communications Specialist, Alcoa Foundation
Charities @ Work 2012 Summit
Weaving Engagement Up, Down and Across the Organization
April 4, 2012, 2:15-3:30
Malika Harrison, Community Engagement and Communications Specialist, Alcoa
Christopher Montross, Managing Director, Aetna Community Relations & Urban Marketing
Ann Sullivan, HR Office Manager, Financial Industry Regulatory Authority
Moderator: Lina Klebanov, Deputy Director Corporate Social Responsibility, Marsh &
This dynamic panel will discuss their successes engaging colleagues from across
business units and even businesses. Panelists with talk about methods of
communication, key steps to creating buy-in across departments and strategies to
build and promote successful partnerships.
Aetna - Engagement Strategy
Alcoa - Global Month of Service
FINRA - Signature Program, Operation Hope
To support Aetna's business objectives by deepeningour market presence in the communities we serve. We achieve this through locally designed and targeted efforts that maximize investments, form long-term partnerships and leverage the power of employee engagement and volunteerism.
To enrich our communities worldwide by promoting innovative tools and resources addressing unique segment needs and reaching populations on their terms thus strengthening Aetna’s reputation as a leading corporate citizen and company of choice.
Community Relations & Urban Marketing’s core competency is relationship management. Through the maintenance of strong internal and external relationships, the organization acts as a catalyst for change by creating a strong brand that favors consumer preference.
Accelerate profitable growth by providing the business segments with key relationships to in understanding the needs of a diverse set of prospects and customers will:
executive sponsorships, and PR related opportunities)
by overlaying market data and local relationships
Our Collaborative efforts will:
Membership vs. Brand
Activation and Cost
Multi Media Reach
Cost vs. Value
Current Aetna Engagement
Aerospace and Transportation
Building and Construction
Industrial Products and Services
In 2011, Alcoa employees volunteered more than 900,000 hours.
Alcoa Foundation contributed more than US$21 million to nonprofit organizations throughout the world in 2011.
Month of Service
Message from CEO
A record 56% of employees participated in more than 1,200 events across 24 countries
Lead Team Support
$10,000 surprise grants awarded by leadership in key geographies
Involve Retirees, Families
Month of Service:
Increasing rate of employee participation
Operation HOPE at FINRA
FINRA is the largest independent regulator for all securities firms doing
business in the United States.
We oversee nearly 4,435 brokerage firms, 161,450 branch offices and
630,155 registered securities representatives.
Our chief role is to protect investors by maintaining the fairness of the
U.S. capital markets.
FINRA has approximately 3,200 employees and operates from
Washington, DC, and New York, NY, with 20 regional offices around the
We introduced Operation Hope at FINRA last fall in 2011.
CEO Rick Ketchum thought this program partnered with our
FINRA mission while also promoting employee volunteerism
across our organization.
Initiated a pilot program by recruiting 50 volunteers through
out our organization.
Partnering with Operation HOPE allows FINRA to further support its mission
of Investor Protection and Market Integrity by:
How did we develop the program pilot across departments?
Diversity Leadership Council (25 members serve from across company departments)
Pointed a Program Manager and Program Coordinator
How did we communicate this initiative across our organization?
Partner with Corporate Communications to develop e-mails
Intranet postings on our intranet site featured it in Employee news
Top down – Officers communicated it to there managers
Talked about it at our monthly Town Hall meeting
Held informational web-ex sessions
Submit online Volunteer Interest Form
Once Notified of Your Selection, Attend All Training Events
Conduct 2 Banking on our Future sessions in 2011-2012 academic year
Employees are enjoying the program and finding it rewarding.
“Meeting with a training prior to the event with Jose was beneficial and
inspiring, Jose went through the curriculum and gave tips/stories that they
were able to use during the session”
“The session put the employees at ease for the session and it was nice to
have his guidance”
“Event was very organized”
“The event on 2/15 went very smoothly – Tara was very organized”
“Had a lot of fun with the children”
The Operation Hope pilot was very successful.
In 2012 the program will be expanded to all employees.
Operation Hope is a great way for FINRA to educate and
protect future investors.
Continue to evaluate the program and it’s successes and
look for ways to improve the program.
Questions and Discussion