Multidisciplinary Action Projects (MAP)

1. Multidisciplinary Action Projects (MAP)

2. Agenda • What is MAP? • Sponsor Benefits • Types of MAP Projects • Sponsor Requirements • Next Steps Experian, London, England 2013

3. MAP is … • “…a tremendous opportunity to leverage a team committed to success and with diverse employable talents—backed up by solid faculty support—to surface creative solutions in a short time.” • “…a great way to inject innovative thinking and resources into the company.” • “…able to articulate a major opportunity and provide recommendations that we can implement immediately.” --Comments from Company Sponsors

4. What is MAP? • Our largest educational partnership program with companies and organizations around the world • An action-based learning course placing MBA students in a company environment where they integrate business disciplines, turning theory and analysis into valuable action

5. What is MAP? • Teams of 4-6 first-year MBA students • Two Ross faculty members advise each team • All types of organizations involved: major corporations, entrepreneurial companies and nonprofit organizations • Project duration of seven weeks • Full-time devotion to project: students take no other courses during this time Blarney Castle & Gardens in Cork, Ireland 2012

6. What is a MAP Project? • A real business challenge • Significant to the organization • No existing solution • Actionable recommendations • Addressable within 7 weeks Trout Unlimited, Portland, OR 2013 Facebook , Menlo Park, CA, 2012

7. MAP Sponsor Benefits • High performing, enthusiastic team • Access to the latest concepts & analytical tools • Fresh eyes on your business • Data-driven solutions • Actionable recommendations • Fast turnaround • Great value (cost of travel and expenses) “I had a big problem, I had limited resources, and I needed a smart solution. The MAP program gave me a great mix of smart people with broad skill sets to propose solutions we are going to incorporate this year.” - Frederick Crosby Director of Cross-Border Trade eBay

8. Past Project Sponsors

9. Projects in Over 70 Countries Liberia Zambia Cambodia Korea Ethiopia Turkey Denmark Argentina China Switzerland CostaRica Portugal Uruguay Egypt Kosovo El Salvador South Africa Poland India Benin Bangladesh Kenya Brazil Peru Singapore Hong Kong United States Rwanda France Chile Honduras Ireland Jordan Sweden Japan Guatemala Slovenia Mexico Germany Italy Jamaica Hungary Norway United Kingdom Indonesia Spain Ghana Israel Holland Canada Saudi Arabia

10. Business for Social Responsibility (China) Project Goal: Identify and assess patterns in water use and wastewater management in apparel factories in the Guangzhou region of China

11. P&G Prestige Products (USA) Project Goal: Develop marketing initiatives to enhance the growth of the fine fragrance category

12. Abt Associates (Uganda) Project Goal: Analyze supply chain to improve rural distribution network of healthcare products

13. Crosstex Energy (USA) Project Goal: Conduct market study of new and extended product lines for business expansion

14. Cost to Sponsor • No administration fee • No student salary – This is NOT an internship (Course credit is earned through this educational partnership) • Sponsor pays all project-related student expenses • Travel: airfare, hotel, meals, ground transportation • International travel expenses: visa, immunization charges, travel health insurance • Calling cards, disposable cell phones, printing costs • Any other expenses pre-approved by sponsor

15. Types of MAP Projects Marketing Strategy Evaluate current brand strategy Assess social media strategy Identify global market entry opportunities Human Resources Analyze compensation structure Improve people planning process Operations/Supply Chain Recommend improvements to long term capacity planning Streamline manufacturing facility operations Optimize supply chain Business Strategy • Articulate long term strategic plan • Assess valuation and identify growth strategies • Perform SWOT analysis • Perform GAP analysis Financial Strategy • Identify path to profitability • Develop U.S. venture capital strategy • Assess ROI of partner relationships • Improve capital portfolio planning process

16. Sponsor Requirements • Prior to Project Proposal Approval and Selection • Fill out on-line Project Proposal form atwww.bus.umich.edu/MAPprior to November 22,2013 • Appoint a Project Liaison & Alternate Liaison Once Your Project is Staffed with a Team of MBA Students • Allow Access to Information & Personnel • Provide Resources: work area, phone/fax, and copy equipment • Communicate travel itinerary to MAP team • Pay Student Project-Related Expenses

17. MAP 2014 Application Dates • Project Proposal Submission Begins September 9, 2013 • Deadline for Submission of Project Proposals November 22, 2013

18. Key Dates for MAP 2014 November 22, 2013 • Project Proposal Submission Deadline January 2014 • Students select projects After March 12, 2014 • Students typically start traveling to sponsor’s site for project orientation • Students remain onsite typically from 2 - 4 weeks Late April/Early May 2014 • Final presentations to MAP sponsor’s management team Week of March 10, 2014 • MAP Kick-off Events (students only)

19. Questions? Contact our Office of Action-Based Learning Gale Amyx Managing Director (734) 763-2463 gamyx@umich.edu Patti Russo Associate Director (734) 763-3647 russop@umich.edu Keven Burchfield Assistant Director (734) 647-5951 burchk@umich.edu Kayla Anderson Team Project and Recruiting Coordinator (734) 643-0631 ksanders@umich.edu