The Lineup – RR1000

1. The Renaissance Rumford is the first fireplace of its kind. With it comes the birth of a new category of hearth products. Today’s custom home owners know what they want; they want products that meet their design criteria and are also GREEN. We offer them a completely unique product. The world’s first clean burning, open fireplace.

2. The Lineup – RR1000 The Hearth Industry’s Only 3 Time Vesta Award Winner

4. The Lineup - RR1000H • Same size and shape as the RR1000 • Includes two gravity vents and an air intake • 50% efficiency with the door closed • Gravity vents are not available for RR1000

6. The Lineup - RR1500 Fall 2010 - Renaissance Rumford 1500 • 50% bigger than the RR1000 • Smoother door operation • Removable base for flush hearth installs • Emissions just as low as the original

8. Visual Comparison

9. Proportional Comparison This is a proportional comparison of the front openings of the fireplaces. 42” 34 ¼” 42 ½” 37”

10. The Renaissance Rumford Benefits 1. Unbeatable Fire • Nothing else burns like the Renaissance Rumford • The Rumford shape draws the fire upwards for an incredibly tall flame. • Burning the Renaissance for your customers is the best way to grab their attention.

11. The Renaissance Rumford Benefits Getting more out of the fire • USE IT OFTEN!!!!! • Don’t burn it all day long • Keep dry wood and kindling stacked and ready to light • Light the fire while discussing the other features • Within 2-5 minutes they’ll get the whole experience • Let it go out and stack new wood for the next customer • USE IT AGAIN!!!!

12. Renaissance Rumford Fireplaces 2. Huge Viewing Area The Renaissance Rumford 1,000 has the largest glass viewing area of any factory built fireplace… the Renaissance 1,500 is an additional 50% larger.

13. The Renaissance Rumford Benefits 3. Guillotine Door and Screen 1000in2 (60 lbs) of ceramic glass that can be lifted with a single finger. Perfectly counterweighted to prevent it slamming up or down. The screen locks in the up position, and doesn’t block the view of the fireplace when lowered.

14. The Renaissance Rumford Benefits4. Incredibly Low EmissionsThe Renaissance Rumford 1000 has a smaller carbon footprint than any open fireplace ever Certified • Renaissance emissions with the door open = 3.15 grams/kilogram • Renaissance emissions with the door closed = 1.0 grams/kilogram

15. The Renaissance Rumford Benefits 4. Incredibly Low Emissions The Green Movement is Very powerful with today's affluent society. They’re not necessarily trying to save the world, but when the product they love is also green. It’s a very powerful deciding factor.

16. The Renaissance Rumford Benefits 5. It Really Throws Heat! An incredible amount of heat is produced by the Renaissance. The overall efficiency is not like that of a woodstove, but there is more than enough heat to satisfy the homeowner looking for an evening fire.

17. Renaissance Rumford Features and Benefits Feature • Classic Rumford styling and dimensions • Pyro-technological breakthrough • Rumford throat sculpted from low mass insulating refractory • Seven hundred pounds of steel and specialized insulating materials • Unitized guillotine door, precisely counterweighted for fingertip operation • Built-in, childproof screen • Winner of 3 HPBA Vesta Awards, EPA’s Clean Air Excellence Award, and the International Interiors Design expo (IIDEX) Award • Thirty year limited warranty Benefit • Cleaner, hotter fire doesn’t pollute • Wood ignites in two minutes! • Smoother air flow lifts flame to dramatic heights • Longer lasting, quality construction for best and safest operation • Distinctive styling providing easy access to fireplace for reloading and cleaning • Added safety and convenience • Recognized as a superior innovative product by industry experts. An exclusive addition to any living space • Quality construction and peace of mind

18. Renaissance Fireplaces Strategic Marketing Programs 3 groups influence the custom home owner: The Builder: interested in price and has existing relationships with the Big 3 one-step distributors. The Architect: the owner’s representative, influenced by design and function. The Interior Designer: also represents the interest of the owner, price is not an issue.

19. Renaissance Fireplaces Strategic Marketing Programs We implemented Resources for the Architectural community • To help get your next installation going, we provide a number of services that your local architect can use to easily spec our products.

20. Renaissance Fireplaces Strategic Marketing Programs • Our Website • www.renaissnacefireplaces.com • Easily Downloadable Specifications Right on the Renaissance Fireplaces Website • A Variety of formats for any design program

21. Renaissance Fireplaces Strategic Marketing Programs Calling on Local Interior Designers Renaissance Fireplaces Sales Packet and DVD

22. Renaissance Fireplaces Strategic Marketing Programs Architectural Handbooks • Contains only the necessary info to specify the fireplace • Should not be confused with the Installation manual

23. Renaissance Fireplaces Strategic Marketing Programs Doorway to Profit Selling Guide • Everything you ever wanted to know about how to sell Renaissance Fireplaces • Pre-written letters that can be addressed to your local Architects, Designers, or Homebuilders.

24. Renaissance Fireplaces Strategic Marketing Programs In-Store Dealer Sales Training • Renaissance Fireplace Design Seminar • Renaissance Fireplaces sales training • Contact your distributor