Who Wants to be an Ethics Millionaire?

1. Who Wants to be anEthics Millionaire?

2. Please select a Team. • Page • Bernays • Ivy • Kendrix • Fleishman

3. You review a product on your website. You were given the product by the company. Which agency requires you to disclose that? • Securities and Exchange Commission • Federal Trade Commission • Federal Communication Commission • The Energy Department 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

4. What is the term for undisclosed compensation of reporters for placement of material? • DJ Dues • Native Advertising • Pay-for-Play • Editorial Payments 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

5. A university student is injured on campus. A reporter calls to obtain information. Which law must you consider? • Family Educational Rights and Privacy Act (FERPA) • Title IX of the United States Education Amendments of 1972 • Fair Disclosure Act 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

6. The New York Times article about Orange is the New Black that was sponsored by Netflix is an example of • sponsored content. • editorial content. • public relations content. • public advertising. 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

7. Which is one of the seven Page Principle? • No sponsored content • Manage for tomorrow • Avoid deceptive practices • Don’t be patient 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

8. Team Scores

9. Top 5 Participant Scores

10. Astroturfing is • Inundating a reporter with so many facts that it hides the truth. • Telling half-truths. • Replacing only a few, but not all , facts with lies. • Using fake, deceptive front groups. 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

11. You are having a press conference. The PRSA Codes of Ethics states you may pay for seat-fillers to ensure a full room. • True, that is acceptable. • True, as long as the paid participants are not allowed to talk to reports. • False, this is a deceptive practice. • False, this is too costly for clients. 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

12. If you pay an expert to endorse your product, you have to • disclose that information. • keep that secret to avoid confusion. • not disclose the information, if the expert would have had a positive opinion anyway. • not do this, because you should never hire experts. 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

13. The SEC’s Fair Disclosure policy requires all material nonpublic information • be made available, but can be done at different times. • not be made available. • be made available to all at one time. • be only released to those who need to know. 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

14. The Global Energy Balance Network website was registered to what company? • Coca-Cola • Pepsi • Frito-Lay • Seagram 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

15. Team Scores

16. Top 5 Participant Scores

17. Which is a governmental regulatory agency? • National Labor Relations Board • Oxfam • Doctors Without Borders • Greenpeace 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

18. While working a for a client, you learn that its stock is about to go public. Which agency has regulations about financial information disclosure? • Securities and Exchange Commission • Federal Trade Commission • Federal Communication Commission • The Treasury Department 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

19. You are working for a drug company preparing for government approval of a new diabetes drug. What is the regulatory agency that sets guidelines about advertising this product? • The American Diabetes Foundation • The Food and Drug Association • The Centers for Disease Control • National Institutes of Health 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

20. ________________ is the term used to for philanthropic activities that allow businesses to provide social good. • Social Goods • Moral Philanthropy • Business Rights • Corporate Social Responsibility 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

21. Team Scores

22. Participant Scores

23. And now forthe final question

24. The Foreign Agents Registration Act was passed by Congress to • require registration of lobbyists working on behalf of foreign governments. • register foreign agents visiting the United States. • assist the FBI in surveillance. • track foreign nationals residing in the United States. 1 - 1 3 - 10 5 - 30 7 - 50 9 - 200 11 - 400 13 - 1000 15 - 5000 2 - 5 4 - 20 6 - 40 8 - 100 10 - 300 12 - 500 14 - 2000

25. Final Team Scores

26. Final Top 5 Participant Scores

27. Thanks for playing“Who wants to bean Ethics millionaire?”