Tour operations management
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This Tour Operations Management in a presentation, in which we discuss tour operations and its management concepts in specific task.

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Tour Operations Management

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Tour operations management

Tour Operations Management

HND Travel and Tourism Course

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Welcome

Welcome!!!!!

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Table of content

Table of content

  • Introduction……………………………………5

  • P3.1 Evaluate the planning decisions taken for the design of a selected brochure……………….6

  • Planning of HDC International Brochure……7

  • Apart from planning decision, requirements in brochure designing…………………………….8

  • P3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator…9

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Table of content1

Table of content:

  • The adoption of various methods include…..10

  • P3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator………………………………….11

  • Conclusion……………………………………….12

  • References……………………………………….13

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Introduction

introduction

  • The importance of brochure varies from company to company and the way they take brochure as a promotional tool or not. Although brochure of the tourism company helps in guiding the tourist in an effective manner in selling their holidays and E-brochure is being increasingly used today by many of the tourist for their convenience, whereby package holidays are often sold by the travel agents.

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Tour operations management

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P3 1 evaluate the planning decisions taken for the design of a selected brochure

P3.1 Evaluate the planning decisions taken for the design of a selected brochure.

  • Brochure related to tourism, its design requires a real understanding of psychology of audience and what they are looking for in that tourism brochure. The planning process of the brochure design begins with the “first impressions” and works in a way making base of content, colours, photos and many more items. The brochures are available in various ways as online, websites and virtual tours of destinations which help in making the places available to potential customers.

  • .

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The planning of hdc international brochure considers three primary objectives before its design as

The planning of HDC International brochure considers three primary objectives before its design as:

  • Learning Objectives- The kind of information which the brochure is going to present is being quantified with the help of learning objectives.

  • Emotional Objectives- These objectives are based on meeting the customer requirements emotionally.

  • Behavioural Objectives- These objectives are most important for attracting the customer.

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Apart from planning decision requirements in brochure designing

Apart from planning decision, requirements in brochure designing:

  • Point size

  • Font

  • Brochure Folds

  • Paper Texture

  • Paper Selection

  • Paper Finish being flat and non- glary

  • Photos and Graphics to be used to attract the potential customers.

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Tour operations management

P3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator

  • Apart from traditional brochures the tour operators have their focus on marketing their products with adoption of various ways.

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The adoption of various methods include

The adoption of various methods include:

  • Own websites.

  • E Brochures

  • TV

  • Radio

  • Newspaper

  • Magazines

  • Videos on internet

  • Pictures on internet

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Tour operations management

P3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator

  • Travel Agents

  • Direct Distribution Method

  • Directly to the Customer

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Conclusion

Conclusion:

  • The E Brochures help in gaining information about the tactful utilization of holiday packages, the services and analysing the budget of the holiday worldwide. It gives the raw look of the type of holiday we want to design for us.

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References

References:

  • HDC International (I), About Heritage Destination Consulting, [Online], Available: http://www.heritagedestination.com/about.aspx [Accessed 8 April 2014]

  • HDC International (II), HDC Quick Guide to Tourism Brochure & Leaflet Design, [Online], Available: http://www.heritagedestination.com/brochure-design.aspx [Accessed 3 April 2014]

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Tour operations management

  • Business Strategy Casebook, Volume2,Reaching the Consumer - the Changing Nature of Travel Distribution, [PDF], Available:http://tutor2u.net/business/leisure_travel_tourism/Travel_Agency_Distribution.pdf [Accessed 5 April 2014]

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Tour operations management

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