Faa web background
Download
1 / 7

Web Metrics: State of the FAA Web - PowerPoint PPT Presentation


  • 362 Views
  • Uploaded on

FAA Web Background. Decentralized web management Over 1M web pages Over 200 servers Over 300 registered developers $17.5M est. annual cost Few policies and standards Everyone ‘doing their own thing’. Changes Needed. More than 85 links on the homepage

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Web Metrics: State of the FAA Web' - richard_edik


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Faa web background l.jpg
FAA Web Background

  • Decentralized web management

  • Over 1M web pages

    • Over 200 servers

    • Over 300 registered developers

  • $17.5M est. annual cost

  • Few policies and standards

  • Everyone ‘doing their own thing’


Changes needed l.jpg
Changes Needed

  • More than 85 links on the homepage

  • 57% of visitors couldn’t find what they were looking for

  • Navigation & search were big problem areas

  • Content FAA centric, rather the public focused


Who visits the faa web l.jpg
Who Visits the FAA Web?

  • 1.7 M+ visitors a month to faa.gov

    • Largest groups are pilots & federal employees

    • 24% are first time visitors

  • 421,000 + hours on the site a month

    • What are they looking for?

    • Did they find it?

  • Began web satisfaction survey in July 2003

    • FAA scores one of the lowest in government


What the survey tells us l.jpg
What the Survey Tells Us

Frequency

Visitors


New look for faa web september 2003 l.jpg
New Look for FAA Web (September 2003)

  • Redesign addressed top priority areas

    • Navigation

    • Search

    • Look and feel

    • Simplify

  • Added Self Service for FAQs

    • Top 150 questions and answers



Key audiences more satisfied l.jpg
Key Audiences More Satisfied

  • Pilots overall score up by + 4 points

    • Search scores up by + 5

    • Navigation scores up by + 4

    • Look & feel up by + 4

  • First time visitors

    • 5% more, 7% more satisfied

    • 61% find what they’re looking for

      • 10% more than pre-redesign


ad