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Web Metrics: State of the FAA Web - PowerPoint PPT Presentation


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FAA Web Background. Decentralized web management Over 1M web pages Over 200 servers Over 300 registered developers $17.5M est. annual cost Few policies and standards Everyone ‘doing their own thing’. Changes Needed. More than 85 links on the homepage

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faa web background
FAA Web Background
  • Decentralized web management
  • Over 1M web pages
    • Over 200 servers
    • Over 300 registered developers
  • $17.5M est. annual cost
  • Few policies and standards
  • Everyone ‘doing their own thing’
changes needed
Changes Needed
  • More than 85 links on the homepage
  • 57% of visitors couldn’t find what they were looking for
  • Navigation & search were big problem areas
  • Content FAA centric, rather the public focused
who visits the faa web
Who Visits the FAA Web?
  • 1.7 M+ visitors a month to faa.gov
    • Largest groups are pilots & federal employees
    • 24% are first time visitors
  • 421,000 + hours on the site a month
    • What are they looking for?
    • Did they find it?
  • Began web satisfaction survey in July 2003
    • FAA scores one of the lowest in government
what the survey tells us
What the Survey Tells Us

Frequency

Visitors

new look for faa web september 2003
New Look for FAA Web (September 2003)
  • Redesign addressed top priority areas
    • Navigation
    • Search
    • Look and feel
    • Simplify
  • Added Self Service for FAQs
    • Top 150 questions and answers
key audiences more satisfied
Key Audiences More Satisfied
  • Pilots overall score up by + 4 points
    • Search scores up by + 5
    • Navigation scores up by + 4
    • Look & feel up by + 4
  • First time visitors
    • 5% more, 7% more satisfied
    • 61% find what they’re looking for
      • 10% more than pre-redesign
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