Your Soul Connection!!
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Your Soul Connection!!. Tel: 011 850 4590 Fax: 011 850 4590 www.thethafm.co.za. Table of contents. About Thetha FM Our Mission Areas of Broadcast Listenership & Target Market Product Advertising Rates Quotation Brief Aims & Objectives References . About Thetha FM.

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Your Soul Connection!!

Tel: 011 850 4590 Fax: 011 850 4590

www.thethafm.co.za


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Table of contents

  • About Thetha FM

  • Our Mission

  • Areas of Broadcast

  • Listenership & Target Market

  • Product

  • Advertising Rates

  • Quotation

  • Brief

  • Aims & Objectives

  • References


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About Thetha FM

  • In 1997, a group of young and enthusiastic youth came together to make a difference in their community. They saw radio as a tool to educate those around them, motivate people to change their situation and stimulate economic growth and community development.

  • after six years of organizing and negotiating, Thetha FM was granted a four-year broadcasting license in September 2003 by the Independent Communication Authority of South Africa [Icasa].

  • On 15 November 2005, Thetha FM based at Isikhumbuzo Secondary school in Orange farm [City of JHB region G ] - Officially began broadcasting across the region on the frequency 100.6 Mhz


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Our Mission

  • To operate a sustainable community radio that will promote primary health care and community developments around the footprint.

  • To provide informative and empowering programming that can be used by our community to solve local problems.

  • To help the areas within footprint to create a unique image and voice that promotes local initiative and self reliance

  • To celebrate our diversity and increase understanding across cultural lines.

  • To utilise all our resources in order to bring about positive change within the community.

    entertain, inform, empower


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Areas of Broadcast

  • Although based in Orange Farm, Thetha FM reaches a much larger audience, with listeners in the following areas:

    Gauteng

  • Entire Vaal Triangle, Poortjie, Westonoria, Randfontien, Ennerdale, Lenasia, Eldorado Park, Other parts of Soweto, Other parts of Ekurhuleni

    North West

  • Caltonville, Potchefstroom, Fochville

    Free State

  • Sasolburg, Heilbron, Petrus Steyn, Villiers and Dennesville

    Mpumalanga

  • Grootvlei and Balfour


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Listenership & Target Market

  • Thetha FM is the fastest growing community radio and second largest in Gauteng and fourth in the country with more than 240 000 listenership [Rams 2008]

  • LSM group: 2 – 7

    - This means a huge possible market share

    Target Market

  • Our target market consists of all ages, but mostly young people who do not want to wait for change….they want to create change, therefore Thetha FM serves as a platform for them to achieve their goals.


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Product Format

  • Broadcasting Languages: Zulu 30%, Sotho 30%, Other African Languages 30% and English 10%

  • Talk [60%]: Talks covers areas of health, development, social matters and religion – in general, anything which affects the community

  • Music [40%]: Music ranges from Jazz, R&NB, Hip –hop and Kwaito, with the provision that the lyrics are not offensive.


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Product

  • Weekdays Products

  • MONDAY TO FRIDAY

  • 00H00 – 03H00

  • MIDNITE EXPRESS

  • This programme is catering different types of topics and genres. It is also used as a training ground for new recruits.

  • 03H00 – 06H00

  • THE DAWN’S FLAVOUR

  • This programme is about general information and discussions.

  • 06H05 – 09H00

  • MAHUBE BREAKFAST SHOW

  • This is an Educational Programme. It also consists of traffic, sports, weather reports and newspaper review.

  • 09H05 – 12H00

  • MALUTI MID-MORNING SHOW

  • The programme is focusing on issues that involve women and children, health and disability.

  • 12H00 – 15H00

  • IMBIZO MID–DAY SHOW

  • It deals with various issues such as crime, economy & art.

  • 15H05 – 18H00

  • MORETHETHO AFTERNOON DRIVE

  • This is the youth driven programme that deals mainly with the issues that affects young people.

  • 18H00 – 21H00

  • MAHLASEDI A LETSATSI

  • This is a multilingual Current Affair that focuses on local, regional and national it also focuses on community development and culture.

  • 21H00 – 00H00

  • LOVE CASTLE

  • Lovers programme.

  • NB: Our sport day is on Monday & Friday from 18H00 to 19H00.

  • NB: News from 06h00, 07h00, 08h00 ,09h00, 13h00, 15h00, 16h00 and 17h00


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Product

  • Weekend Products

  • 00H00 – 04H00

  • MOTSWEBIRI

  • Music & Dedications

  • 04H00 – 08H00

  • Candy Show [Saturday ]

  • Music, general information, sports and phone-in discussions

  • Spiritual Journey [Sunday]

  • Gospel and motivational discussion

  • 08H00 – 12H00

  • CANDY CALL

  • Children, Wedding Announcement and Maskandi

  • 12HOO - 16H00

  • SONDELA

  • Oldies (Wayback disco music) and dedications

  • MONATE-FELA KA HOUSE [Saturday]

  • 16H00 – 20H00

  • House music and general advices

  • HOUSE ON FIRE

  • 20H00 – 00H00

  • Hip Hop

  • NB: News between 10h00, 12h00, 15h00 and 16h00


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Advertising Rate

Optional adverting format

  • Rates quoted above excludes 16.5% agency commission

  • Language used are Zulu, Xhosa, English, Sipedi, Setswana and Tsonga

  • Preferred times are lode subject to a 20% additional fee on a preferred channel

  • Sponsorship rates only apply on News, Sport, Traffic report, Talk shows, Music Shows, Newspaper review and competition

  • Advertising material must be delivered produced seven days prior to the days of broadcast

  • Advertising must be in form of an audio CD or Live read. [Special deadline is available on request]

  • Cancellation of advertising shall be in a written letter and submitted to Thetha FM five days before the start of campaign.


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Quotation

Duration of the Quotation:

Name of the Campaign

Campaign Commencement& End:

  • This is a quotation on the goods named, subjects to the conditions noted below

  • Describe any conditions pertaining to these prices and additional terms of agreement. You may want to include contingencies that will affect the quotation.

  • To accept this, sign here and return:_______________________



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Aims & Objectives

  • Be a vehicle for social and economic change and development within our footprint.

  • Providing relevant and diverse broadcasting services of excellent quality.

  • Be resourceful to the community.

  • Create a space for networking within the community.

  • Promote and nurture local talent.


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References

Name of the Company Contact Numbers

  • Universal Church 011 221 8330

  • RHRU 011 358 5418

  • Sedibeng D Municipality 016 422 6535

  • Pheko Medicine 082 707 8200

  • Dept of Health[Provincial ] 011 355 3885

  • Phokeng Funerals 011 850 2780

  • Emfuleni Local Municipality 016 950 3352

  • Linzo’s hair academy 083 761 4345

  • CETC 016 422 1441

  • Dept of Housing[Provincial] 011 355 4598


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Details

Contact Person:

Cell:073 141 5321

Telefax: 011 850 4590

E-mail: [email protected]

Physical Address

Plot No:1, Isikhumbuzo High School

Golden Highway

Orange Farm

Postal Address

P.O. Box 219

Kaisha Park

1829


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