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P R E S E N T E D T O :

P R E S E N T E D T O :. M A R C H 1 2 , 2 0 0 1. A M E R I C A N M E D I A S E R V I C E S. A M S I N T E R A C T I V E M E D I A. T R A D I T I O N A L M E D I A. T O T A L. M E D I A. S O L U T I O N S. N E W M E D I A. S.

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P R E S E N T E D T O :

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  1. P R E S E N T E D T O : M A R C H 1 2 , 2 0 0 1

  2. A M E R I C A N M E D I A S E R V I C E S A M S I N T E R A C T I V E M E D I A

  3. T R A D I T I O N A L M E D I A T O T A L M E D I A S O L U T I O N S N E W M E D I A

  4. S trategic convergence of traditional and new media principles to achieve Maximum impact for your advertising dollars!

  5. P R E S E N T A T I O N Company Background AMS Strengths Corporate Capabilities Category Experience Media Capabilities Resources Utilized AMS Process Media Planning Media Buying Account Experience

  6. A privately held media management company Founded in 1989 Headquartered in Washington DC Full range of comprehensive media planning and buying Over $70 Million in capitalized billings Opening New York Office in 2001 C O M P A N Y B A C K G R O U N D

  7. A M E R I C A N M E D I A S E R V I C E S Media Research Media Planning Media Buying Promotions

  8. A M S I N T E R A C T I V E M E D I A Web Marketing Planning & Placement Business Development Tracking & Reporting Email Marketing

  9. B I L L I N G S B Y M E D I A C A T E G O R Y RADIO 30% TV 47% INTERACTIVE 10% PRINT 7% OTHER 6%

  10. Business Minded Strategic Thinking Tenacious Negotiators Experienced Media Professionals Responsiveness to Clients Needs A M S S T R E N G T H S

  11. Service Oriented Entrepreneurial Spirit Innovative Partnership Model Commitment to Accountability A M S S T R E N G T H S

  12. C O R P O R A T E C A P A B I L I T I E S Media Consulting Media Planning Media Negotiations, Buying & Placement Media Tracking & Post Buy Analysis Financing for Advertising Budgets Billing Reconciliation Trafficking Research

  13. C O R P O R A T E C A P A B I L I T I E S Promotions Web Marketing Services Viral Marketing Interactive Planning & Placement Creative Management Services Barter & Reciprocal Trade Direct Response Advertising Sports & Events Marketing

  14. C A T E G O R Y E X P E R I E N C E AUDIENCE DEVELOPMENT FAST FOOD AUTOMOTIVE FINANCIAL SERVICES BUSINESS TO BUSINESS FRANCHISE DIRECT RESPONSE HEALTH & BEAUTY ELECTRONICS HIGH TECH ENTERTAINMENT HOUSEHOLD PRODUCTS PACKAGED GOODS INTERNET PUBLISHING REAL ESTATE RETAIL TELECOMMUNICATIONS TRAVEL & LEISURE TOYS & HOBBIES

  15. M E D I A C A P A B I L I T I E S NETWORK TELEVISION SATELLITE TELEVISION NETWORK CABLE GAME SHOW PLACEMENT NETWORK RADIO INFOMERCIALS SPOT TELEVISION INTERNET SPOT RADIO NEWSPAPER SPOT CABLE CONSUMER MAGAZINES REGIONAL SPORTS NETWORKS TRADE MAGAZINES OUTDOOR SYNDICATED TELEVISION TRANSIT

  16. R E S O U R C E S U T I L I Z E D M A R K E T I N G I N F O R M A T I O N Media Research (MRI) & Simmons Market Research (SMRB) Scarborough Research Competitive Spending (CMR) AIM Media Metrix Adknowledge Adrelevance

  17. R E S O U R C E S U T I L I Z E D M E D I A C O S T I N F O R M A T I O N SQAD SPARC Netcosts Standard Rate and Data (SRDS)

  18. R E S O U R C E S U T I L I Z E D M E D I A P L A N N I N G & B U Y I N G T O O L S Nielson Arbitron RADAR Telmar Media Management Plus @Plan

  19. Develop Customized Strategic Plan Assess Business Implement Plan Track/ Optimize Campaign Reconcile Media Invoice Post-buy Analysis A M S P R O C E S S

  20. M E D I A P L A N N I N G Assess client’s business and products Evaluate client’s business model Determine primary and secondary audiences Establish business, marketing, advertising,and media objectives Formulate media strategies and tactics Develop budget and recommendations

  21. M E D I A B U Y I N G The strongest national media management company headquartered in the Mid-Atlantic Seasoned media buyers Evaluate all existing options Negotiate hard Utilize strong relationships Secure lowest rates in the industry Quality media buys

  22. dotphoto.com Netword.com ABC/Disney Broadcasting Advertising.com AOL-Digital City Avon Books Ballantine Books Bio-Right Intl-Arizona Sun Careerbuilder.com Createhope.org Net2000 Telecommunications drinks.com eHobbies.com eWork.com Franchisemaster.com Healthextras.com Joanne’s Bed & Back Localbusiness.com Merchant’s Tire & Auto Centers Monster.com E X P E R I E N C E A C C O U N T

  23. Precision Tune Udata.com Netwhistle.com Onepanel.com OasisTV.com PC Data Penguin Putnam Publishing Perform Cool Pain Gel Powertrust.co World Almanac WMMJ-FM - Radio One Broadcasting Random House Publishing RE/MAX Real Estate Revlon Rosecroft Raceway The Daily Drill.com Totalstocksearch.com Trans World Airlines E X P E R I E N C E A C C O U N T

  24. C O N C L U S I O N AMS and AMSInteractive are armed with the required resources, knowledge, experience and proven record to successfully execute Tribune’s upcoming advertising and media efforts. We are excited to grow our existing relationship to its next level. AMS

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