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December 2006 Strictly confidential For internal use only . Parrot PHOTO VIEWER 7’’. Market figures. 130 billions photos per year with mobile phones and & DSC in Europe. In 2010 : - 85% of 1,3 billions mobile phones will include a 3 mega pixels digital camera - 75% will feature Bluetooth.

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December 2006

Strictly confidential

For internal use only


Parrot PHOTO VIEWER 7’’


Market figures

130 billions photos per year with mobile phones and & DSC in Europe

In 2010 :

- 85% of 1,3 billions mobile phones will include a 3 mega pixels digital camera- 75% will feature Bluetooth

2006 : 400 millions of Bluetooth electronic devices 2007 : >1 billions of Bluetooth electronic devices

(Source : U&S Industry Research - Gartner)


Market trends

Forecast volumes of Bluetooth enabled equipment by application

(Source : IMS Research)


14

Unit Shipments

12

10

12.4

8

Million Units

6

9.5

7

4

4.5

2

2.1

0.7

0

2005

2006

2007

2008

2009

2010

Source:

Digital Camera and Imaging: Analysis and Forecast

©

2006 Parks Associates

Market trends

Digital Photo Frame Market Forecast (worldwide)

Market potential

for 2007:

EMEA 1,9M

America 1,4M

GAR 1,1M


The existing offer


The existing offer

The existing products on the market feature:

- 7 & 8 inches LCD display

- Mix of analogical and digital technology

- Transfer of images via USB cable or memory cards (dedicated slot)

- Manages JPEG images and sometimes BMP

- Mainly designed for transfer from PC

- No internal memory (most of them)

- All the same features !


Competition

PHILIPS Digital Photo Display

This Philips consumer device displays photos stored on a PC or in a memory card. It is compatible with Compact Flash, SD cards, Memory Sticks (Pro), and MMC. It operates both in vertical and horizontal positions and features a light sensor to adjust the backlight level.

  • Main points to consider:

  • 6.5” color TFT screen

  • Resolution: 720x480, 133ppi

  • USB port and memory cards slot

  • Photos & images : JPEG

  • Picture, Slideshow, Thumbnail mode

  • Retail price: 189 Euros

  • PROs and CONs

    + Digital frame

    + Backlight setting (but not automatic)

    - Not wireless, only USB and memory cards

    - Cannot store many pictures (maximum 20/30)


Competition

ALITY Classica LCD 8’’

This new photo frame has an active matrix TFT display of 8 inches. It supports JPEG pictures and it offers an audio MP3 output for MPEG1, MPEG2 & MPEG4 videos as well. An infrared remote control is also delivered with this frame.

  • Main points to consider:

  • 8” color TFT screen

  • Resolution: 640x480

  • Slot for memory cards: CF, SD, MMC, Memory Stick, Smart Media & XD

  • Photos & images : JPEG

  • Slideshow with transitions

  • Retail price: 199 Euros

  • PROs and CONs

    + Large digital screen (20.3 cm)

    + Supports videos & MP3

    - Low resolution for this size of screen

    - Not wireless, only memory cards

    - No internal memory (have to add 20 Euros at least)


The Parrot answer


The answer by Parrot

Parrot PHOTO VIEWER 7’

- Wireless transfer via Bluetooth from mobile phone, digital camera and PC computers

- Large 7’ TFT digital colour screen

- Internal memory to store more than 500 photos

- Unique features: light sensor, position detector, customized slideshows, image sorting, adjustable brightness, …

- Hi-class outer frame (leather, special design, …)


Parrot PHOTO VIEWER 7’ - Key point 1

Easily transfer the photos & images from any Bluetooth enabled devices

WIRELESS !!!


Parrot PHOTO VIEWER 7’ - Key point 2

Digital TFT colour screen

- TFT technology for highly contrasted photos

- Digital high-resolution display for splendid image

- Large screen 138 x 92mm

(aspect ratio: 15x10)

- 262,144 true colours for real emotion


Parrot PHOTO VIEWER 7’ - Key point 3

Stores more than 500 photos

- Internal FLASH memory

- No need to add a memory card

- Ready to use after unpacking

- Resizes the transferred image to optimize memory management


Parrot PHOTO VIEWER 7’ - Key point 4

A set of unique features

- Rotate image

- View thumbnails

- Sort images & photos

- Delete current picture

- Set Bluetooth parameters

- Create slideshow

- Adjust brightness

- Backlight management

- Choose language

- Set local time


Parrot PHOTO VIEWER 7’ - Key point 5

A collection of hi-class outer frames


The Tech corner


Specifications

- TFT display 720x480 pixels, aspect ratio 15x10

- Displays 262 144 colours

- User interface : 3 buttons at the back side

- Stores more than 500 JPEG photos

- Automatic image resizing, progressive JPEG up to 1024x768

- Backlight and brightness settings

- Portrait (vertical) or landscape (horizontal) orientation

- Bluetooth v2.0 + EDR

- Bluetooth profiles : OPP (Object Push), BIP (Basic Image)and FTP

- Bluetooth range : 10 meters – 33 feet

- Dimensions w/ outer frame : 222 x 176 x 22 mm

- Weight w/ outer frame : 490g (average)

- Power : AC = 100 to 240V, 50 Hz & 60 Hz

- Power consumption : 4.2 Watts


Product details

User interface

Wall fixation

3 buttons :

- 1 enter/validate

- 2 browse/select

Light sensors


The retail packaging


www.parrot.com


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