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February 2001. SEX ON TV: Content and Context. Kaiser Family Foundation. Chart Pack. Percent of shows that contain sexual content. 97/98 Season. 99/00 Season. 97/98 Season. 99/00 Season. All shows. Primetime shows on broadcast networks.

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February 2001

SEX ON TV:

Content and Context

Kaiser Family Foundation

Chart Pack


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Percent of shows that contain sexual content.

97/98

Season

99/00

Season

97/98

Season

99/00

Season

All shows

Primetime shows on

broadcast networks

Note: Includes all genres other than newscasts, sports or children’s shows.


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Percent of shows that contain sexual content, by genre.

89%

84%

80%

74%

69%

67%

27%

Movies

Sitcoms

Soap Operas

News Magazines

Dramas

Talk Shows

Reality Shows


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Percent of shows that contain sexual intercourse, either depicted or strongly implied.

97/98 Season

99/00 Season


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Had an established romantic relationship

Relationships of characters involved in sexual intercourse.

Knew each other, had no prior romantic relationship

25%

50%

16%

9%

Just met

Undetermined


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Apparent age of characters involved in sexual intercourse.

Age 25 or older

Age 18 to 24

68%

23%

9%

Under 18


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Of all characters involved in sexual intercourse, the percent appearing to be 18 or under.

Percent of shows that contain sexual content involving teen characters.

*

97/98

Season

99/00

Season

97/98

Season

99/00

Season

* Not a statistically significant change.


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Of all shows with sexual content, the percent that also contain any reference to sexual risks or responsibilities.

*

97/98 Season

99/00 Season

* Not a statistically significant change.


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Of all shows with sexual content, the percent that also contain any reference to sexual risks or responsibilities, by genre.

Dramas

Movies

Talk Shows

Soap Operas

News Magazines

Sitcoms


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Of all contain any reference to sexual risks or responsibilities, drama programs with sexual content, the percent that also contain any reference to sexual risks or responsibilities.

97/98 Season

99/00 Season


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Percent of shows that contain any reference to sexual risks or responsibilities, by type of sexual content.

Among shows with any sexual content

Among shows with sexual intercourse depicted or strongly implied


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Percent of shows with or responsibilities, sexual intercourse that also contain any reference to sexual risks or responsibilities.

97/98 Season

99/00 Season


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Percent of shows that contain any reference to sexual risks or responsibilities: shows with teens vs. all other shows.

Among shows with any sexual content

Among shows with

any sexual content

involving teens

Among shows with teens talking about or engaging in sexual intercourse


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Methodology or responsibilities:

This chart pack is based on a study of programming from the 1999-2000 television season, aired from October 1999 through March 2000. The study analyzes a total of 1,114 shows, covering the full range of TV genres other than newscasts, sports events, and children’s shows.

The ten channels in the study represent all segments of the television industry, including broadcast network, syndicated programming, public television, basic cable and premium cable. The channels included in the study are ABC, CBS, Fox, HBO, Lifetime, NBC, TNT, PBS, USA, and the WB affiliate in Los Angeles, KTLA.

All analysis was conducted by a group of trained coders who underwent extensive training, and whose performance was systematically monitored to ensure strong inter-coder reliability.

For a full explanation of the methods used in this study, please refer to the full report, publication #3088. Additional copies of this chart pack (#3090) or the full report are available for free online at: www.kff.org, or by calling 1-800-656-4KFF.


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