Fairul Rizal bin Haji Rashid & Assoc. Prof. Chee Kim Loy
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Fairul Rizal bin Haji Rashid & Assoc. Prof. Chee Kim Loy Strategic Management Unit / Faculty of Business, Economics & Policy Studies Universiti Brunei Darussalam.

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Fairul Rizal bin Haji Rashid & Assoc. Prof. Chee Kim Loy

Strategic Management Unit /

Faculty of Business, Economics & Policy Studies

Universiti Brunei Darussalam

Integrating Strategic Quality Management In The Context Of Corporate Strategy – Initial Lessons: A Case Study Of Universiti Brunei Darussalam


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Brief Background of UBD

1985 – 1995

  • October 28th, 1985 in temporary campus.

  • His Majesty Sultan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah, Sultan and Yang Di-Pertuan of Negara Brunei Darussalam has expressed the vision to see Brunei to have its own university to facilitate national development.


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Continues…

1996 – 2005

  • Moving to a new and bigger campus with a first class infrastructure.

  • Expand and enhance the quality of the university’s undergraduates and post-graduates programs to cater for the increasing number of students enrolled and the changing nature of the labor market.

  • Offer variety of professional training programs for government and private sectors.

  • Conduct active research programs, consultancy services and provides much needed assistance to the community.


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Continues..

  • Provide more opportunity for local academic staff to take up both managerial and leadership positions in the university.

  • Approximately 55% of the university’s staff are now occupied by local and 45% are made of expatriates

  • The university now has:-

    - 8 major academic faculties that offer programs of various disciplines.

    - The establishment of different units/centers that provide various services to the university students, public sector, private sectors and public in general.

    - It has more than 3600 students with up to 100 international students.

    - Since its first convocation in 1989, UBD has produced up to10, 000 graduates.

  • ETC


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Continues…

2006 -2015

  • A formulation of strategic plan for the next ten years (2006-2015) with full emphasis given to the quality aspects of key strategic areas that are deemed critical for UBD to remain relevant, to ensure its future success and to achieve its new vision:-

    “A first-class university, a distinctive national identity”.




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The university new strategic plan

  • academic strategy and the supporting administrative strategy

  • The aim is to provide a framework for the university to realize its new vision and mission which are aligned with the national development strategy (2006-2015) and the ministry’s education strategy (2006-2015)

  • figures.doc


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Continues…

  • the following strategic objectives are identified to be critical for transforming UBD:-

    1/. To produce quality graduates;

    2/. To offer academic programs of excellent quality and standards;

    3/. To contribute significantly to the development of pure and applied knowledge;

    4/. To provide valued academic and professional services to the state, society and economy of Brunei Darussalam;

    5/. To acquire more and new resources to support the development of the university as an autonomous, high performing and first class international institution.


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Quality Aspects in UBD Corporate strategies

  • Develop quality and marketable academic programs that meet the demand of the industry and community.

  • Enhance the quality of teaching and learning.

  • Produce more relevant and quality researches that are utilized effectively

  • Improve the quality of support and related technology services.

  • Etc.


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UBD’s Strategic Quality Planning

UBD’s Corporate

Strategies

Quality Initiatives

Identified

Vision Development

Through Quality

Innovations

Alignment

Students & Key

Stakeholders’

Feedback

Benchmarking

(e.g. AUN-QA)

Quality Strategy

Development

Quality Performance

Objectives

Staff Engagement

Performance

Measurement

Quality Action Plans


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UBD’s Corporate

Strategies

Quality Initiatives

Identified

Vision Development

Through Quality

Innovations


Slide13 l.jpg

UBD’s Corporate

Strategies

Quality Initiatives

Identified

Vision Development

Through Quality

Innovations

Alignment

Students & Key

Stakeholders’

Feedback

Benchmarking

(e.g. AUN-QA)

Quality Strategy

Development


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Quality Strategy Development

  • Enhancing the quality of teaching and learning experience.

  • To enhance life-long skills of the students that matched with the demand and requirement of the industry/employer.

  • Enhancing the quality of research and publication, etc.


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Students & Key Stakeholders’ Feedback

  • Assessment on various key aspects of academic quality

    - Students surveys,

    - employers’ survey,

  • Alumni surveys

  • Curriculum review of all academic programs in all faculties within 2 years

  • more assessments /surveys – Graduates, New students, Staff ,etc.


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Benchmarking(e.g. AUN-QA)

  • self-assessment of university quality by conforming to the ASEAN UNIVERSITY NETWORK (AUN) Quality Assurance (QA) international standards.

  • the purpose of self-assessment is to provide guidelines for the implementation of the quality initiatives taken by respective department


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Benchmarking

(e.g. AUN-QA)

Students & Key

Stakeholders’

Feedback

Quality Strategy

Development

Staff Engagement

Quality Performance

Objectives

Quality Action Plans

Performance

Measurement


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Quality Performance Objectives

  • Operational performance objectives that met the requirement of the strategy formulated.

    Quality Teaching –

  • Improve the quality of teaching in all programmes that meet international standard

  • Strengthen ties/cooperation with reputable universities and industry.

  • Maintain high standard of entry requirements, etc

    Quality research and publication-

  • Research that are crucial to national development

  • Publish in international recognized journals, etc


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Performance Measurement

  • Could be derived from AUN-QA international standards

  • Other measurements that are important for the departments in achieving its quality performance objectives


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Quality Action Plan

  • Self Assessment Process to achieve AUN-QA accreditation

  • Follow up on specific areas ( administrative and academic) that need improvements

  • Monitoring and evaluation of progress


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Staff Engagement

  • Departmental Team/committee

  • Negotiation/Feedback from individual staff


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UBD’s Strategic Quality Planning

UBD’s Corporate

Strategies

Quality Initiatives

Identified

Vision Development

Through Quality

Innovations

Alignment

Students & Key

Stakeholders’

Feedback

Benchmarking

(e.g. AUN-QA)

Quality Strategy

Development

Quality Performance

Objectives

Staff Engagement

Performance

Measurement

Quality Action Plans


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