Can You Effectively Advertise Without Spending a
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Can You Effectively Advertise Without Spending a Small Fortune? PowerPoint PPT Presentation


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Advertising is an important aspect of running any business as it helps to create brand awareness, which, in turn, can lead to increased profits. But advertising can be very expensive and as well as this it is evolving all the time. In fact, the UK's first 4DX-enabled cinema ad is about to be launched by Xbox, which aims to give cinema-goers a more immersive experience than regular advertising on the big screen.

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Can you effectively advertise without spending a small fortune

Can You Effectively Advertise Without Spending a

Small Fortune

Advertising is an important aspect of running any business as it helps to

create brand awareness, which, in turn, can lead to increased profits. But

advertising can be very expensive and as well as this it is evolving all the

time. In fact, the UK's first 4DX-enabled cinema ad is about to be launched by

Xbox, which aims to give cinema-goers a more immersive experience than

regular advertising on the big screen.

What is 4-D Cinema?

4-D cinema is an entertainment system designed to combine 3-D film with

physical effects that are synchronised with the movie. It means that viewers

may experience vibrating chairs, sprays of water and gusts of wind while

watching a movie. It provides for a more engaging experience and is popular

with cinema-goers who want to feel more involved in the movie.

Now it would seem that businesses can see the potential of 4-D advertising.

To this end, Xbox is promoting the release of Forza Horizon 3, its new car

racing game, with an ad that will give viewers an experience they will not

forget in a hurry.


Can you effectively advertise without spending a small fortune

A Virtual Experience

Viewers can expect to experience vibrating seats, fog, water sprays, gusts of

wind, and various scents as they watch the advert on the big screen, which

will showcase footage of the game. This sixty-second virtual experience will

delight audiences and could pave the way for even more businesses taking

advantage of the power of 4-D advertising.

The Forza Horizon 3 advert was created by CRAFT and McCann London, and

it will feature in six Cineworld cinemas across the country. Cinemas with

4DX-enabled screens in Glasgow, Crawley, Milton Keynes, Stevenage,

Ipswich, and Sheffield will run the add in their Gold Spot premium position.


Can you effectively advertise without spending a small fortune

A World of Possibilities

Cinema-goers planning to watch films including Ben Hur, Suicide Squad and

The Magnificent Seven can expect to see the ad this weekend. There will also

be a 2-D version of the ad showing on non-4DX-enabled cinema screens.

CEO of Digital Cinema Media Karen Stacey said, "When 4DX first launched in

cinemas in the UK last year, it opened a whole new world of possibilities for

brands advertising in the space. DCM is now proud to have worked with our

partners to bring this superb innovation to the ad reel, and Forza Horizon is

the perfect fit for the technology."

Advertising on a Limited Budget

4-D advertising will not be suitable for everyone, however. In most

instances, the cost associated with this type of advertising platform will be

astronomical, and one that will suit large corporations only.

Nevertheless, there is a very effective form of advertising available for

companies with a limited budget for advertising, and this involves the use of

promotional products. Promotional products include:


Can you effectively advertise without spending a small fortune

Lanyards

Mobile Phone Accessories

Silicone Wristbands

Multifunctional Headwear

Head and Wrist Sweatbands

These affordable products can help to spread the word about a business and

its products or services. At Ribbonworks.co.uk, we can provide you with a

competitive quote for any of our top quality products.

Source:

https://www.ribbonworks.co.uk/blog/Can-You-Effectively-Advertise-

Without-Spending-a-Small-Fortune.cfm


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