Advertising is an important aspect of running any business as it helps to create brand awareness, which, in turn, can lead to increased profits. But advertising can be very expensive and as well as this it is evolving all the time. In fact, the UK's first 4DX-enabled cinema ad is about to be launched by Xbox, which aims to give cinema-goers a more immersive experience than regular advertising on the big screen.
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Can You Effectively Advertise Without Spending a
Advertising is an important aspect of running any business as it helps to
create brand awareness, which, in turn, can lead to increased profits. But
advertising can be very expensive and as well as this it is evolving all the
time. In fact, the UK's first 4DX-enabled cinema ad is about to be launched by
Xbox, which aims to give cinema-goers a more immersive experience than
regular advertising on the big screen.
What is 4-D Cinema?
4-D cinema is an entertainment system designed to combine 3-D film with
physical effects that are synchronised with the movie. It means that viewers
may experience vibrating chairs, sprays of water and gusts of wind while
watching a movie. It provides for a more engaging experience and is popular
with cinema-goers who want to feel more involved in the movie.
Now it would seem that businesses can see the potential of 4-D advertising.
To this end, Xbox is promoting the release of Forza Horizon 3, its new car
racing game, with an ad that will give viewers an experience they will not
forget in a hurry.
A Virtual Experience
Viewers can expect to experience vibrating seats, fog, water sprays, gusts of
wind, and various scents as they watch the advert on the big screen, which
will showcase footage of the game. This sixty-second virtual experience will
delight audiences and could pave the way for even more businesses taking
advantage of the power of 4-D advertising.
The Forza Horizon 3 advert was created by CRAFT and McCann London, and
it will feature in six Cineworld cinemas across the country. Cinemas with
4DX-enabled screens in Glasgow, Crawley, Milton Keynes, Stevenage,
Ipswich, and Sheffield will run the add in their Gold Spot premium position.
A World of Possibilities
Cinema-goers planning to watch films including Ben Hur, Suicide Squad and
The Magnificent Seven can expect to see the ad this weekend. There will also
be a 2-D version of the ad showing on non-4DX-enabled cinema screens.
CEO of Digital Cinema Media Karen Stacey said, "When 4DX first launched in
cinemas in the UK last year, it opened a whole new world of possibilities for
brands advertising in the space. DCM is now proud to have worked with our
partners to bring this superb innovation to the ad reel, and Forza Horizon is
the perfect fit for the technology."
Advertising on a Limited Budget
4-D advertising will not be suitable for everyone, however. In most
instances, the cost associated with this type of advertising platform will be
astronomical, and one that will suit large corporations only.
Nevertheless, there is a very effective form of advertising available for
companies with a limited budget for advertising, and this involves the use of
promotional products. Promotional products include:
Mobile Phone Accessories
Head and Wrist Sweatbands
These affordable products can help to spread the word about a business and
its products or services. At Ribbonworks.co.uk, we can provide you with a
competitive quote for any of our top quality products.