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James Pol GSA Challenges and Prizes Conference and Workshop October 5, 2011. About the Challenge. Accessible via http://connectedvehicle.challenge.gov Concept and idea-based challenge Focus on the unique attributes of DSRC

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James Pol GSA Challenges and Prizes Conference and Workshop October 5, 2011

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James pol gsa challenges and prizes conference and workshop october 5 2011

James Pol

GSA Challenges and Prizes Conference and Workshop

October 5, 2011


About the challenge

About the Challenge

  • Accessible via http://connectedvehicle.challenge.gov

  • Concept and idea-based challenge

  • Focus on the unique attributes of DSRC

  • Smart ideas on how to apply advanced wireless technology can make the transportation system safer, more efficient and even greener

  • Six best submissions awarded a trip to the 2011 ITS World Congress

    • Unique speaking session for the best submissions


Judging criteria

Judging Criteria

  • Four criteria for judging the submissions

  • Technical and operational feasibilityHow plausible is it that this Concept could be implemented? What needs to be overcome?

  • Potential for widespread adoptionHow likely is it that this Concept would be widely adopted, if it were developed?

  • InnovationTo what degree is this a novel idea?

  • Social benefitHow much would this idea benefit travelers or society at large?


Observations from the challenge

Observations from the Challenge

  • Overall considered a success

  • Identify likely innovators and problem solvers first, analyze their habits, and tailor outreach efforts and messaging based on their attributes and interests.

  • Previously successful outreach tactics are not sufficient for new audiences.

  • Challenges may be low-cost, but building networks to reach solvers can be resource intensive.

  • A firm understanding of the agency’s communications policies, tools, and approval channels during campaign planning can help ensure timely and efficient execution.


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