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James Pol GSA Challenges and Prizes Conference and Workshop October 5, 2011

James Pol GSA Challenges and Prizes Conference and Workshop October 5, 2011. About the Challenge. Accessible via http://connectedvehicle.challenge.gov Concept and idea-based challenge Focus on the unique attributes of DSRC

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James Pol GSA Challenges and Prizes Conference and Workshop October 5, 2011

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  1. James Pol GSA Challenges and Prizes Conference and Workshop October 5, 2011

  2. About the Challenge • Accessible via http://connectedvehicle.challenge.gov • Concept and idea-based challenge • Focus on the unique attributes of DSRC • Smart ideas on how to apply advanced wireless technology can make the transportation system safer, more efficient and even greener • Six best submissions awarded a trip to the 2011 ITS World Congress • Unique speaking session for the best submissions

  3. Judging Criteria • Four criteria for judging the submissions • Technical and operational feasibilityHow plausible is it that this Concept could be implemented? What needs to be overcome? • Potential for widespread adoptionHow likely is it that this Concept would be widely adopted, if it were developed? • InnovationTo what degree is this a novel idea? • Social benefitHow much would this idea benefit travelers or society at large?

  4. Observations from the Challenge • Overall considered a success • Identify likely innovators and problem solvers first, analyze their habits, and tailor outreach efforts and messaging based on their attributes and interests. • Previously successful outreach tactics are not sufficient for new audiences. • Challenges may be low-cost, but building networks to reach solvers can be resource intensive. • A firm understanding of the agency’s communications policies, tools, and approval channels during campaign planning can help ensure timely and efficient execution.

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