CURRENT PRACTICES FOR THE SALE AND DISTRIBUTION OF VETERINARY DRUGS IN AFRICA TO FARMERS. Chris van Dijk. Introduction. The livestock sector is of fundamental importance to present and future food security in Africa
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CURRENT PRACTICES FOR THE SALE AND DISTRIBUTION OF VETERINARY DRUGS IN AFRICA TO FARMERS
Chris van Dijk
Marketing consists of management tasks and decisions directed at successfully meeting opportunitiesand threatsin a dynamic environment by effectively developing and transferring a need-satisfying market offering to consumers, in such a way that the objectives of the enterprise, the consumer and society will be achieved.
PRODUCT (CUSTOMER SOLUTION)
PLACE (CUSTOMER CONVENIENCE)
Van/Truck Sales only legal for Ecto- and
Cold chain as well as advice questionable
PROMOTION (CUSTOMER COMMUNICATION)
Educated, enthusiastic sellers, who understand their customers are the key to the successful distribution of veterinary pharmaceuticals in Africa