History of Public Relations. Key Events in PR History. History. Amos Kendall served as the first presidential press secretary and was a member of Andrew Jackson’s “kitchen cabinet” in the 1820s.
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Amos Kendall served as the first presidential press secretary and was a member of Andrew Jackson’s “kitchen cabinet” in the 1820s.
The first presidential campaign slogan emerged in 1840. Whig candidate William Henry Harrison, who had been a military hero from the Battle of Tippecanoe, and running mate John Tyler ran under the banner of “Tippecanoe and Tyler, Too.”
During the 1850s American railroads used publicity, advertising and printed materials to attract tourists and settlers to the American West. The Canadian Pacific Railroad built hotels/resorts along its transcontinental path to increase business.
During his quest for the presidency, William McKinley organized a “Front Porch Campaign” to bring supporters to his Ohio home. His advisors introduced aggressive fund-raising strategies, urging him to outspend his opponent, William Jennings Bryan, 10-1. McKinley also was the first candidate to use the telephone for campaign purposes.