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surprise & delight design thinking in creative practice and theory one man’s view NSF Workshop on Synergies Between Creativity and Information Technology, Science, Engineering, and Design: defining a research agenda 2,3 November 2006 @ Arlington, VA.

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Surprise delight

surprise&delightdesign thinking in creative practice and theory one man’s viewNSF Workshop onSynergies Between Creativity and Information Technology, Science, Engineering, and Design: defining a research agenda 2,3 November 2006 @ Arlington, VA

Larry Leifer Professor (ME), Founding Director, Stanford Center for Design Research Founding Member, Hasso Plattner Institute of Design at Stanford




Design thinking
design thinking

experiential

integrative

need & empathy driven

insight based





The opportunity
the opportunity

“expanding the role of multidisciplinary research and teaching… is one of Stanford’s biggest opportunities (John Hennessy)”


The break through
the break through






Surprise delight

students engaged and confident mentoringabout creating their own innovation process


Surprise delight

DESIGN THINKING mentoring

ANALYTIC THINKING


What do we know from design thinking research lessons learned from instrumenting design activity
what do we know from mentoringdesign-thinking-research?lessons learned from instrumenting design activity


The power of observation tang 89 video interaction analysis
the power of observation mentoringTang ‘89, video interaction analysis


Surprise delight

U.St.Gallen mentoring

Switzerland

UNAMMexico

U.St.Gallen

Switzerland

globaltbc

UQueenslandAustralia

TUM-Auto

Germany

UTokyoJapan

TUM-PE

Germany

HUT

UIAH

UH Finland

HUT

UIAH

UHFinland

KTHSweden

SAP

VW

CEE

DB

310

lab

Audi

Pana--ACC

DC

Pana-ATRL

DCI

GM

Nokia


Canonical findings recent it study
canonical findings mentoringrecent IT study


The importance of mediation tang 89
the importance of mediation mentoring(Tang’89)

Function

Text

Activity

Draw

Activity

Gesture

Activity

Store

Knowledge

40

19

1

27%

Express

Ideas

2

63

33

43%

Mediate

Interaction

0

21

46

30%

19%

46%

35%


The attention time constant baya 97
the attention time constant mentoring(Baya’97)

6.4 secondsdesign information fragment duration across six activity categories(2 each = receptive, expressive, search)


Surprise delight
creative content matters mentoringnoun-phrases in formal documentspredict awards in peer-revieweddesign competitions(Mabogunje, PhD’96)

# of uniquenounphrases

A

B

DecemberReport

MarchReport

JuneReport


Iterative questioning cycles eris 02

C1 mentoring

DRQ

GDQ

C2

Convergent

Thinking

Divergent

Thinking

C3

C4

GDQ

DRQ

C5

Design Concepts

C1, C2, C3, C4, C5…

iterative questioning cyclesEris’02

Design

Decisions &

Specifications

Design

Requirements


Iteration rate drives performance eris 02
iteration rate drives performance mentoringEris’02

better

design team performance score

combined rate of DRQ+GDQ (questions/hour)

DRQ = deep reasoning question

GDQ = generative design question


Surprise delight

field research case mentoringelectronic arts corporationprogramming teams in networksdoes game programmer activity predict product code performance ?Reiner’05


Features of the computer games industry reiner 05
features of the computer mentoringgames industryReiner’05

  • Multidisciplinary Teams of 75 to 200 people

  • Producers, Designers, Artists, Engineers, Testers

  • Most assets tracked in a database repository

  • Word docs, 3D models, animation data, 2D art, audio, source code

  • Yearly, “Fast Track” development cycles

  • High performance teams

  • Industry-wide recognition, high review scores

  • Innovative, patented tech reused by other teams

  • Sales quadrupled+ in last three years


Surprise delight

Beta mentoring

Alpha

E3

Milestones

Final

Recovery

Design

Production

collaborative refinement

Integration

individual work


Concurrent editing as a social network

Month & Milestone Indicators mentoring

Arc weight = Num Concurrent Edits

1 Second = 1 Day

Red = Top 5 Collaborator

Node = Person

Arc = Concurrent Edit

Working Solo

concurrent editing as a social network

[Moody, 2005, “Dynamic Network Visualization”]

[SoNIA website: www.stanford.edu/group/sonia]


Surprise not delight
surprise mentoringnot delight

Milestones

E3

Alpha

Beta

Final

Recovery

Design

Production

October

August


An equation for success

i mentoringe=mcX

an equation for success

innovation = minds in communicationradical, relevant, & rigorousworking creatively together


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