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หลักการตลาด PowerPoint PPT Presentation


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หลักการตลาด. ภาคเรียนที่ 1 ปี การศึกษา 255 6 อาจารย์ผู้สอน ดร. พิศมร กิเลนทอง ห้องพัก : อาคาร 21 ชั้น 7 (21720) โทรศัพท์ 02-697-664 8 Email: [email protected] [email protected] เวลาเข้าพบ วันศุกร์เช้า (ไม่ใช่ Office Hours โปรดนัดล่วงหน้าผ่านอีเมล์). หลักการตลาด.

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5930605

  • 1 2556

  • .

  • : 21 7 (21720)

  • 02-697-6648

  • Email: [email protected]

    [email protected]

  • ( Office Hours )


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1


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_1


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_2

  • (Value)

  • (Marketing mix) (Marketing process)


5930605

  • (Stakeholders)


5930605

:

(Marketing Concept)


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  • (Need)

    • (Physical needs)

    • (Psychological needs)


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  • (needs)

  • (wants)


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  • (Demand)

  • (Benefit)

  • (Market)

  • (Marketplace)


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:

  • (Form utility)

  • (Place utility)

  • (Time utility)

  • (Possession utility)


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  • (Form utility)

  • (Place utility)

  • (Time utility)

  • (Possession utility)


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:

  • =

  • (Fair)


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:

  • (Consumer Goods and Services)

    =

    =

  • (Business-to-Business Goods and Services)


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  • (Not-for-Profit Organizations)


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:

  • (Value Proposition)


Value proposition

(Value Proposition)


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  • (Competitive Advantage)

    • (Distinctive Competency)

    • (Differential Benefit)


  • Value chain

    (Value Chain)


    5930605

    • (Inbound logistics):

    • (Operations):

    • (Outbound logistics): , warehousing

    • (Marketing and sales):

    • (Service):


    Marketing process

    (Marketing Process)

    • (Marketing planning)

        • 3-5


    1 target markets

    1 : (Target Markets)

    • (Mass Market)

    • (Market Segments) -

    • (Target Market) -


    2 positioning the product

    2 : (Positioning the Product)

    • (Market Position)

    • Volvo BMW ?

      • Volvo for life vs. BMW:The Ultimate Driving Machine


    3 the marketing mix

    3 : (The Marketing Mix)

    • Marketing mix = Marketing tools

    • The 4Ps

    • (Product)

    • (Price)


    5930605

    • (Place/Distribution)

    • (Promotion)


    5930605

    • (Production Era)

    • (Selling Era)

    • (Consumer Orientation)

    • (New Era Orientation)


    5930605

    • (Production Era)


    5930605

    • (Selling Era)

      • =

      • (hard sell)


    5930605

    • (Consumer Orientation)

      • Total Quality Management


    5930605

    • (New Era Orientation)

      • (Customer relationship management)

      • (Share of mind) (Share of market)

      • (Social benefits)

        • (Scorecard): END


    5930605

    • 1.

    • 2.

    • 3.

    • 4. 3

    • 5.

    • 6.

    • 7. (/)

    • 8.


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