Decision Support Systems  and Marketing Research

Decision Support Systems and Marketing Research PowerPoint PPT Presentation


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Chapter 8 Version 6e. 2. chapter. Learning Objectives. . 8. . 1.Explain the concept and purpose of a marketing decision support system. 2. Define marketing research and explain its importance to marketing decision making. 3. Describe the steps involved in conducting a marketing research proje

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Decision Support Systems and Marketing Research

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