Skip this Video
Download Presentation

Loading in 2 Seconds...

play fullscreen
1 / 19

Sociology - PowerPoint PPT Presentation

  • Uploaded on

Sociology. Research methods . Starter. Look at the picture below. What are some questions a sociologist would ask while interpreting this picture ? video/world/2012/08/27/pkg-damon-child-fighter-on-syria-lebanon-border.cnn?iref=videosearch.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about ' Sociology' - rhian

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript


Research methods

  • Look at the picture below. What are some questions a sociologist would ask while interpreting this picture?
guess who round 2
Guess Who? – Round 2

Fact: Believed the structure of society intertwines with economic structure.

Sociologist: Karl Marx

guess who round 21
Guess Who? – Round 2

Fact: Coined the term ‘function’ for the interrelated parts of society.

Sociologist: Emile Durkheim

guess who round 22
Guess Who?- Round 2

Fact: Influenced heavily by Charles Darwin.

Sociologist: Herbert Spencer

guess who round 23
Guess Who?- Round 2

Fact: Conceptualized social statics and social dynamics

Sociologist: Auguste Comte

guess who round 24
Guess Who?- Round 2

Fact: Conceptualized the ‘ideal type’ as a key feature of societies.

Sociologist: Max Weber

how do sociologists gather info

How do sociologists gather info?

Through ‘social research’

social research
Social research
  • Sociologists usually study the structure and function of various features in society.
  • Also interested in behaviors- their frequency in a given situation, and how groups of similar individuals act in a given circumstance.
  • It is usually a topic a sociologist is interested in that they conduct their research on.
causation and correlation
Causation and Correlation
  • Causation= the causes behind an event.
  • Sociologists examine cause and effect by looking at the variables, or characteristics, involved.
  • Sociologists must also determine whether or not there is a correlation between two variables.
  • Correlation= a change in one variable regularly associates with a change in another variable.

Correlation does not equal causation!!!!

Example: A rise in ice cream sales leads to a rise in drowning victims.

the research process
The Research Process
  • Define the problem select a problem and clearly state what you want to study.
  • Review the Literature see what else is out there; you don’t have to come up with a completely new topic.
  • Form a Hypothesis it should be testable

- hypothesis= statement predicting the relationship between two variables.

research process cont d
Research Process (cont’d)

4) Choose a Research Design how are you going to collect data, and then analyze it?

5) Collect the Data can vary in amount of time; make sure to record everything!

6) Analyze the Data does the data that you collected support your research hypothesis?

7) Presenting Conclusions draw the conclusion and present your findings to others . By sharing your findings, you are adding to the body of sociological knowledge.

research methods
Research Methods
  • Survey Method questionnaires, interviews.
  • Experiments
  • Observational studies
  • Analysis of existing sources
  • Historical method
  • Content Analysis
existing sources
Existing Sources
  • Historical Method Use of an existing source to gather information; often used to discover trends from the past.


  • Content Analysis Used for recorded information; count the umber of times something appears in a dialogue.

- Computers have improved the ease of this greatly.

analyzing data
Analyzing data
  • Once you have gathered your data, it is important to analyze it in a meaningful way to draw the best conclusions.
  • If data is not analyzed correctly, or if there is incorrect data, it could lead to inaccurate results.

  • Validity= the extent to which a measurement procedure is capable of measuring what it is supposed to measure.
  • Reliability= the capability of a method to produce the same results over a period of time.
  • Applicability= can the results be applied to your hypothesis?
  • Bias= prejudice for or against.
  • American Sociological Association’s Code of Ethics p. R2 in book.
  • 5 Principles that guide:
  • Professional Competence
  • Integrity
  • Professional and Scientific Responsibility
  • Respect for People’s Rights, Dignity and Diversity
  • Social responsibility
  • Guide sociologists as they conduct research- the ‘dos’ and ‘don’ts’