Attracting investment to regional locations an ida perspective
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Association of Geography Teachers of Ireland Annual Conference Cork 3 rd October. Attracting investment to Regional Locations An IDA Perspective. Ray O’Connor Regional Manager South-West. Agenda. Overview of IDA Ireland - The Business of IDA Regional Development

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Attracting investment to regional locations an ida perspective

Association of Geography Teachers of Ireland

Annual Conference

Cork 3rd October

Attracting investment to Regional LocationsAn IDA Perspective

Ray O’Connor

Regional Manager

South-West


Agenda

Agenda

  • Overview of IDA Ireland - The Business of IDA

  • Regional Development

  • Challenges/Opportunities for Gateways & Hubs


The business of ida ireland

The Business of IDA Ireland


Ida overview

IDA - overview

  • A state agency with its own board

  • Attracts FDI to develop economy

  • Supports existing clients to develop additional functions

  • Builds relationships with inward investors

  • Quantity & Quality of investments

    • Regional spread

    • New business areas

  • Employs 295 people


Attracting investment to regional locations an ida perspective

FÁS

National Training Agency


Ida offices worldwide

UK

Ireland

Germany

Chicago

France

Korea

California

New York

Japan

China

Atlanta

Taiwan

Australia

IDA Offices Worldwide


Paths to winning projects

Paths to Winning Projects

www.

‘Business

Ireland’

Conferences

Call to

IDA

Industry

Groups

Cold

Calls

Consultants

LEADS

Market

Research

Referrals

Presentations/Visits to Ireland /Win Project


Attracting investment to regional locations an ida perspective

Established in 1985 - World’s largest biotechnology company

After reviewing 25 countries, they chose Cork for their $1 billion+ investment in 2006.

Key to this win was how Ireland got it together – land, infrastructure, utilities and facilities, professional services, skills and expertise

A Team Ireland response with speed and agility:

Cork County Council

National Roads Authority, ESB, Bord Gais, etc

UCC, CIT and other educational institutions

Professional engineering and construction firms

Existing companies – their experience as reference

Case Study – Lessons learned

  • 20+ yrs to win investment….. 1 yr. for postponement.

  • Intense int. competition – building relationships

  • Investor Criteria must be exceeded

  • Investor Decisions are made for commercial reasons


Work needed to generate a project

Work needed to generate a project

1000 Calls

100 meetings

10 Site Visits

2 to 3 projects


National ida job gains and losses 1997 2006

National IDA Job Gains and Losses 1997 - 2006

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Source: Forfas Annual Employment Surveys


Attracting investment to regional locations an ida perspective

Source: IDA Annual Report , 2006 / Forfas Employment Survey


Business mega trends future business in ireland

Business Mega-Trends Future Business in Ireland

  • Globalisation, technology and digital media.

  • Growth of Asia and integration with West

  • Growth of Eastern Europe

  • Demographic constraints in Europe

  • Growth of services – now 50% of world trade

  • Higher value, more knowledge-intensive and capital-intensive

  • Business transformation & new business models - ‘virtual’

  • Increasing speed and shorter life cycles e.g. Dell

  • High value manufacturing still critically important

  • Investment will be more mobile than ever & ‘weightless’ – less rooted and potentially footloose

  • More ‘open’ and overseas R&D by multinationals


Attracting investment to regional locations an ida perspective

Life Sciences:

Pharma & biopharma

Medical technologies

ICT:

Software

Semiconductors

Systems

Financial services

International services:

Digital media

and many others

New Areas

Manufacturing

Technical & customer support

Business processes

e-procurement

Sales & Marketing

Supply chain management

Research & Development

Brand & IP management

Headquarters

Business Areas … and Activities


Ireland of the future the knowledge economy

Ireland of the Future- the ‘KnowledgeEconomy’

  • Higher value activities & higher skills

  • More sophisticated and complex jobs

  • New patterns of investment

  • More continuous learning and re-learning

  • Technology and science more pervasive

  • Premium on flexibility and responsiveness


Niche markets

Niche Markets

High Margin

High Skills

Low Labour Content

Knowledge Intensive

Customised

Specialised Skills

Emerging/Growth

After sales

service Intensive


Regional development attracting fdi to ireland s regions

Regional DevelopmentAttracting FDI to Ireland’s Regions


Regional development

Regional Development

  • Growing recognition in Europe that major city-regions play a central role in developing modern knowledge based economies

  • Knowledge based sectors are heavily concentrated in or near the centres of major cities

  • We compete with city-regions elsewhere with populations of 1 million or more

  • Ireland’s regions are small in comparison

  • We must think and act regionally, not locally

  • Critical mass is essential and gateways are key

  • IDA Ireland is aligned to the NSS with an embedded regional Structure


Attracting investment to regional locations an ida perspective

High income,

Technology leaders

Low cost manufacturing

and services - and more!

Mid Cost

Manufacturing

The oil

rich


What fdi investors seek in a location

What FDI Investors Seek in a location

  • The right people and skills – in abundance

  • The right infrastructure:

    • access, energy, telecoms

    • environment and waste

    • property solutions

    • business services

    • attractive lifestyle and amenities

    • clusters of similar businesses

    • frequently an urban environment

  • The right attitude

    DOES THE LOCATION GIVE ME CONFIDENCE THAT I WILL BE SUCCESSFUL ?


Where would you choose to holiday in ireland

Where would you choose to holiday in Ireland ?


Where would you choose to holiday in ireland components of a strong tourism centre

Where would you choose to holiday in Ireland ?Components of a strong tourism centre

VISITOR ATTRACTIONS

FESTIVALS & EVENTS

EVENING ENTERTAINMENT

ACCOMMODATION

RESTAURANTS & PUBS

VISITOR SERVICES

INFRASTRUCTURE


Regional challenges

Regional Challenges

  • Companies will select those

    locations that enable their

    business to succeed in

    international markets

  • Delivering the right infrastructure is critical in attracting FDI to the regions:

    • access, energy, telecoms

    • environment and waste

    • property solutions and business services

    • attractive lifestyle and amenities

    • clusters of similar businesses

    • RPG’s

      • As is

        • The right skills

        • The right attitude


Ida projects 2007 trend towards urban locations

IDA Projects 2007 - Trend towards urban locations

Pramerica

  • Successful delivery of projects in Gateways and hubs.

  • Some Gateways and hubs are more attractive to investors for investment.

  • Scale & Critical mass are important distinguishing factors.

  • There are considerable challenges for hubs and smaller locations

Daiwa Securities

System Label

Teleflex

Merrill Lynch

KTI

Paragon

Fidelity

Intel

Gala Inc.

IBM

Integra

Wyeth

Gilead

Nortel

Gateway

Hub

AR Europe

ACI Worldwide

Rovsing A/S

Genzyme

Sanmina SCI

Equifax Inc.

Int Fin Services

ICT

Pharma

Med Tech

Globally Traded Business

Apex

DeCare

Gilead

VMware

Blizzard

Allen Vanguard

IBM

GSK

Solarwinds

Source: IDA Website


Marketing gateways hubs

Marketing Gateways & Hubs


Cork s development reaching critical mass

Cork’s Development – reaching critical mass

Clustersof similar and supporting businesses

Professional Business Services

(accountants, engineers, lawyers and others)

  • 27 Airlines

  • 850 flights weekly

  • 50+ international destinations

and .…Quality of Life


Sell the region not the town

Population : 10,241

Workforce: 4,624

3rd level colleges: 0

Airports: 0

Reference Companies: Kostal; ITW Hi-Cone; TR Southern Fastners, etc..

Sell the region – not the town

  • Population: 689,012 within 60km.

  • Workforce: 307,426 within 60km.

  • 3rd level colleges: 5 colleges with access to 49,000 students.

  • Airports: 3 international airports Reference Companies: approx 200 including Dell, Apple, EMC, Pfizer, GSK; Bank of New York, Kostal, McAfee, Kerry Group, Fexco, etc..


Innovative property solutions kerry technology park tralee

Innovative Property SolutionsKerry Technology Park, Tralee

  • Vision for Seamless Integration of Education and Enterprise

  • Shares 113 acre campus with ITT (Park area 52 acres)

  • Joint KTP/ITT Physical Masterplan and Development Guidelines

  • 26,000 sq ft InnovationWorks Building

  • 24,000 InnovationWorks 2 building

  • 16 companies on-site

  • Over 300 people employed

  • Active local Management

  • Shannon Development Investment to date: €10m

  • Kerry Innovation Centre/ Campus Enterprise


Attracting investment to regional locations an ida perspective

Determination !

West Cork Technology Park, Clonakilty

  • 300,000 sq. ft. facility

  • Custom built office space from 2000 sq. ft. to 80,000 sq. ft.


Ireland s gateways hubs

Ireland’s Gateways & Hubs

  • Look at your offering in the context of Investors’ Criteria / Requirements.

  • Look at the type of investment projects Ireland is attracting / targeting.

  • Take a regional approach - not a local town/hub focus.

  • Some Gateways have greater opportunities to attract FDI over Hubs.

  • Hubs can feed into and out of Gateways.

  • Are there other economic opportunities – tourism, indigenous companies, retail, decentralisation, green initiatives, food & agriculture, commuter towns, etc..

  • Always focus on positive – no matter what. e.g. Digital, Motorola

  • It is a team effort to develop & market a location – investors can Google !

  • There are exceptions to everything ! – Commitment or Connection


Ireland continues to win investment in 2008

Ireland continues to win investment in 2008


Attracting investment to regional locations an ida perspective

Thank You

Ray O’Connor

Regional Manager

South-West

IDA Ireland


Attracting investment to regional locations an ida perspective

Support slides


Challenges opportunities for mallow

Challenges/Opportunities for Mallow

  • Companies will select those locations that enable their business to succeed in international markets

  • How does Mallow link into the successful Gateway of Cork?

  • Creating the distinctive pull factor for Mallow

    • ….what does it offer over other locations.

    • ….what does it offer to different sectors, sub sectors

  • Regional Aid Guidelines phasing out for South Area

  • Branding and identity


Attracting investment to regional locations an ida perspective

Access to Skills: Mallow Hub

N

0

20

40

60

80

100

Kilometres

LIT: 4,800

UL: 13,000

Tralee IT: 3,200

WIT: 10,700

Mallow

UCC: 16,100

CIT: 12,000

Total 3rd level enrolment:

59,800

*approx enrolment for 2006


Mallow key selling points infrastructure and connectivity

Mallow Key Selling Points:Infrastructure and Connectivity

Local Commitment to Business:

-Mallow Chamber / Mallow Town Council

Hub location

linking two Gateway towns of Limerick and Cork with

access to People, Graduates and reference companies

Road & Rail Infrastructure Investment:

Located on Atlantic Corridor - access to the primary route

between Cork and Limerick/Shannon Continued Investment

in Road & Rail

Broadband Connectivity:

-fibre duct on rail line adjacent to town

Broadband capability provides the necessary

connectivity for potential investors in Mallow

Air Access:

-Three airports within 1hr 40 min of Mallow

-Cork International Airport only 40 min from Mallow,

servicing 850 weekly flights to 50 destinations by 27 airlines

Property Solutions

Mallow West - €500m worth of development on the 400-acre site.


Mallow connectivity access to airports

N

Kerry Airport

Waterford Airport

Regional Airport

0

20

40

60

80

100

Kilometres

Mallow Connectivity: Access to Airports

Dublin Airport

Shannon Airport

Mallow

Cork Airport

40 min / 40 km

International Airport


Mallow

Mallow:

The need to createand communicate Mallow’s offering as an investment location with the best of both worlds:

Well-located business area,

has access to the critical mass of:

The advantages of NOT being

a city location:

More Cost Competitive

(lower property costs, lower cost of living: house prices, childcare)

Less Traffic Congestion

Arguably Better Quality of Life

(better work life balance)

Greater Staff Retention Rates

The Opportunity to be one of the Employers of Choice in a locality

Skills Availability

(,UCC,CIT, ITT, LIT. UL.. etc)

Access

(40 min from Cork Int. Airport)

Infrastructure

(Road Network, Rail connection, Broadband Connectivity)

Experience ofExisting Companies

(Regional focus)

PLUS


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