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Access Technologies and Multimedia Services

Access Technologies and Multimedia Services. Ofer Shapiro VP of Strategic Accounts ofer@ radvision .com www.radvision.com. Multimedia - Why Now?. WAN bandwidth increased by 2-3 orders of magnitude Access bandwidth increased by 2 orders of magnitude Voice and data networks are converging

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Access Technologies and Multimedia Services

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  1. Access Technologies and Multimedia Services Ofer Shapiro VP of Strategic Accounts ofer@radvision.com www.radvision.com

  2. Multimedia - Why Now? • WAN bandwidth increased by 2-3 orders of magnitude • Access bandwidth increased by 2 orders of magnitude • Voice and data networks are converging • Basic voice service price will be eroded • Enhanced services and multimedia will become the main source of revenue • The next-gen service providers epidemic!

  3. IP TELEPHONY = voice + video + data IP networks IP TELEPHONY (a.k.a. - voice/video/data convergence) Real time voice, video and data communication over Internet Protocol (IP) networks

  4. $12 $10 $4 $3 $2 $1 $0 1998 1999 2000 2001 2002 2003 2004 New Billion $ Market

  5. Market penetration will be driven by rapid introduction of new services Audio Video Click 2 Dial B2B Internet Call Waiting Tel-Med / Tel-Ed Unified Messaging Streaming Toll By Pass Financial Services • A new requirement - V2oIP toolkits • Distributed environment

  6. Gateways Service Creation Gateways Service Creation Gate- keepers Conference Bridges Gate- keepers Call Agents Announcement Player Proxy Announcement Toolkit Gatekeeper Toolkit Multi-point Control SIP MGCP H.323 V2oIP Building Blocks • Discrete components with standard interfaces that enable rapid creation of services in mix and match approach

  7. Building Block (cntd.) • Protocol stacks (H.323, *.MGCP?, SIP) • Switching cores (e.g. Gatekeepers, Call Agents) • Media engines (Announcement, Mixing, Gateway) • Service creation environment

  8. PSTN I P IP Centric Call Center Agents ACD logic GK core GW MCU GW MCU GW MCU GW MCU MCU IP

  9. I P PSTN IP Soft Switch • Mix & match • Best of breed • Low entry price Switch logic GK core GW MCU GW MCU GW MCU GW MCU MCU IP

  10. MCU DEPLOYMENT POTS PSTN ISDN / SS7 H.320 Endpoints xDSL Gateway IP Router IP Network Cable H.323 Endpoints Gatekeeper

  11. Building Blocks • Multiple protocols • Interoperability • Cost effective • Open interfaces / expandability

  12. Current Trends • Media engines • Service creation environment

  13. Different Media Engines • Media Gateways • Trunk • Access • Residential • Audio resource functions • Announcement / IVR • Conferencing • Text / speech conversion

  14. Multipoint Processor • Signaling agnostic • Media interoperability • Optimize network traffic • Open architecture Call management server (Call Agent / GK /…) MGCP Any signaling (H.323/SIP/MGCP) MGCP Endpoint(s) Endpoint(s) MP Endpoint(s) MP RTP Endpoint(s) MP

  15. Service Creation Environment • Protocol independent high level language for definition of services • Provide access to multiple environments: • IP • SS7 • PSTN • Complemented by Carrier-grade service execution platforms

  16. Conclusion • V2oIP is a $B market • Access technologies enable new class of multimedia ISPs • Success depends on innovative services • Service can be rapidly introduced using V2oIP building blocks • The building blocks segment is a rapidly growing

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