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Positioning Document

The PP1350E is a fast, easy-to-use, compact, and stylish mono laser printer. It offers high-quality printing with PCL6/PCL5e compatibility and a robust design. It is the perfect choice for medium to large-sized corporations and employees in need of a personal laser printer.

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Positioning Document

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  1. Positioning Document

  2. Contents • The Product • Product Positioning • Competitive Overview

  3. 100-sheets paper output A4 Mono Laser 20 ppm PCL 6, 5e 16 MB Memory 1200x1200 dpi • Interfaces • Parallel • USB 2.0 250-sheets paper input Product Overview

  4. Key Features • Fast • Easy to use • Compact and stylish • Powerful • Affordable • Reliable • High Quality • PCL6, PCL5e

  5. Joins PagePro 1300 Family * Using third party solution

  6. Replaces the PagePro 1250E

  7. Mission of PP1350E • Join and expand PagePro 1300 family • Support high demanding priority markets (Eastern Europe/Russia) • Grap volume in huge mono market • Support color products in corporate/tender deals

  8. Contents • The Product • Product Positioning • Competitive Overview

  9. Product Range Positioning

  10. Personal laser printer in a professional environment Medium to large-size corporation working with applications requiring PCL compatibility. Employees in large organizations who need direct access to a laser printer for their personal use and privacy Warehouse and Reception desks for printing invoices, desk slips, work orders, packer’s numbers and other documents for employees and customers Versatile PCL6 Optional Network Supports broad range of print media Simple/Ease of Use Installation Software Status Display Software Easy control Panel Easy toner replacement through front door access. Low Maintenance Toner Starter Kit High Capacity Toner Cartridge Compact and Stylish Easy to handle Desktop Fit Stylish Design PP1350E Target Users TYPICAL USERS BENEFITS

  11. Key Messages and Features to Promote • The powerful personal printer • Fast • Up to 20 ppm A4, first page out in less than 13 seconds • Powerful, professional, effective • PCL6/5e emulation, 200 MHz processor, 16 MB standard memory capacity • Professional laser sharp 1200x1200 dpi print resolution • Reliable/Your printing partner • High duty cycles, robust but stylish design • Offers the convenience and privacy you need • Easy to use and cost-effective: • Toner starter kit, easy replaceable consumables, simple control panel, status monitor • Low purchase price, low maintenance costs • HP 1300 Compatible

  12. Contents • The Product • Product Positioning • Competitive Overview

  13. Epson EPL-6200

  14. Knock offs vs. Epson EPL-6200 • Lower Initial Purchase Price • The PP1350E is less expensive to purchase. • Cost per Page • Cost per Page (list) is slightly less expensive on the PP1350E • Memory Capacity • PP1350E has more memory power: 16 MB vs. 8 MB. Also max. memory capacity is higher: 144 MB vs. 136 MB.

  15. Epson EPL-6200– Watch Out! • Standard PostScript • The Epson EPL-6200 is equipped with PS3 • Optional LFU • The Epson EPL-6200 offers optional Lower Feeder Unit • Optional Duplexer • The Epson EPL-6200 offers optional Duplexer Unit (LFU is required)

  16. Brother HL-2070N

  17. Knock offs vs. Brother HL-2070N • Lower Cost per Page • The PP1350E has a lower cost per page • More Power • The PP1350E has a faster processor: 200 MHz vs. 96 MHz • The PP1350E has more memory capacity: 144MB vs. 16 MB. • More Toner Yield • The PP1350E offers a high capacity toner cartridge of 6000 pages. The Brother only offers 2500 pages. On the brother you will need to replace the toner more often!

  18. Brother HL-2070N– Watch Out! • Purchase Price • The Brother HL-2070N is slightly less expensive to purchase • Standard Network • The Brother HL-2070N offers standard Network.

  19. Lexmark E-232

  20. Knock offs vs. Lexmark E-232 • Lower Cost per Page • Cost per Page (list) is less expensive on PP1350E • Memory Capacity • PP1350E has more memory capacity: 144 MB vs. 80 MB • Faster 1st page out • With 13 seconds the PP1350E’s first out page is much faster. • Better print quality • 1200x1200dpi vs. 600x600 dpi • More reliable • The PP1350E can print more pages each month than the Lexmark (15000 pages vs. 10000 pages). • More Toner Yield • The PP1350E offers a high capacity toner cartridge of 6000 pages. The Lexmark only offers 2500 pages. On the Lexmark you will need to replace the toner more often!

  21. Lexmark E-232– Watch Out! • Lower Purchase Price • The Lexmark is less expensive to purchase • Optional PostScript • The Lexmark E-232 offers optional PostScript • LFU • The Lexmark E-232 offers optional Lower Feeder Unit.

  22. HP LaserJet 1160

  23. Knock offs vs. HP LaserJet 1160 • Lower Initial Purchase Price • The PP1350E is less expensive to purchase. • Lower Cost per Page • Cost per Page (list) is less expensive on the PP1350E • Memory Capacity • PP1350E has more memory power: 16 MB vs. 8 MB. Also max. memory capacity is higher: 144 MB vs. 8 MB. • Higher Print Quality • 1200x1200 dpi vs. 600x600 dpi • More reliable • The PP1350E can print more pages each month than the HP (15000 pages vs. 10000 pages). • More Toner Yield • The PP1350E offers a high capacity toner cartridge of 6000 pages. The Lexmark only offers 2500 pages. On the Lexmark you will need to replace the toner more often! • Less Heavy printer • The PP1350E is less heavy and therefore easier to carry around.

  24. HP LaserJet 1160– Watch Out! • 1st page Out • The HP 1160 has a faster 1st page out: 8 seconds vs. 13 seconds. • Paper Output • The HP has a higher paper output capacity: 150 vs. 100 sheets

  25. HP LaserJet 1022

  26. Knock offs vs. HP LaserJet 1022 • Lower Cost per Page • Cost per Page (list) is less expensive on the PP1350E • Memory Capacity • PP1350E has more memory capacity: 144 MB vs. 16 MB. • Faster • THe PP1350 has faster print speed: 20 ppm vs. 18 ppm • More connectivity variations • The PP1350E provides both Parallel and USB interface, the HP provides USB only. • More Toner Yield • The PP1350E offers a high capacity toner cartridge of 6000 pages. The HP only offers 2000 pages. On the HP you will need to replace the toner more often! • More reliable • The PP1350E can print more pages each month than the HP (15000 pages vs. 8000 pages).

  27. HP LaserJet 1022– Watch Out! • Purchases Price • The HP is less expensive to purchase • Processing Speed • The HP has slightly more processing speed 266 MHz vs. 200 MHz

  28. HP LaserJet 1320

  29. Knock offs vs. HP LaserJet 1320 • Lower Initial Purchase Price • The PP1350E is less expensive to purchase. • Lower Cost per Page • Cost per Page (list) is slightly less expensive on the PP1350E • More Processing Speed • 200 MHz vs. 133 MHz • More reliable • The PP1350E can print more pages each month than the HP (15000 pages vs. 10000 pages). • Less Heavy printer • The PP1350E is less heavy and therefore easier to carry around.

  30. HP LaserJet 1320 – Watch Out! • Standard Duplexer • The HP is equipped with standard Duplexer • Faster Print Speed • 22 ppm vs. 20 ppm • PostScript • The HP is equipped with PS2 • LFU • The HP offers optional Lower Feeder Unit.

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