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ORDER-WINNERS AND QUALIFIERS

ORDER-WINNERS AND QUALIFIERS. Adding Value to the Manufacturing Operation. LEARNING OBJECTIVES. …to understand what is added value …to understand the difference between order-winning and order-qualifying characteristics …to recognise the characteristics of lean and agile manufacturing.

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ORDER-WINNERS AND QUALIFIERS

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  1. ORDER-WINNERSAND QUALIFIERS Adding Value to the Manufacturing Operation

  2. LEARNING OBJECTIVES …to understand what is added value …to understand the difference between order-winning and order-qualifying characteristics …to recognise the characteristics of lean and agile manufacturing

  3. ADDED VALUE MANUFACTURING The ultimate aim with added value manufacturing is to increase in the value of the manufacturing process in the eyes of the customer.

  4. THE TEXTILE SUPPLY CHAIN Agent/DC Retailer Second tier supplier First tier supplier Product Availability, Production Requirements, Orders etc. Feedback, Customer Demand etc. MANUFACTURER SUPPLY SIDE MARKETING Information flow Physical flow (Products and Services)

  5. ORDER-QUALIFIERS An order qualifier is a characteristic that is required for a product or service to be considered by a customer. Firms must provide the qualifiers to get into or stay in a market. To provide qualifiers, they need only to be as good as their competitors. (Hill, 2000)

  6. ORDER-WINNERS An order winner is a characteristic that will win the bid or customer's purchase. To provide order winners, firms must be better than their competitors. (Hill, 2000)

  7. THE ORDER-WINNERAND QUALIFIER MATRIX

  8. CHARACTERISTICS OF SUPPLY (COST) (ADDED VALUE) Mason-Jones et al. (2000)

  9. THE FIVECOMPETITIVE OBJECTIVES Lower prices (or higher profits) COST On-time deliveries Faster customerresponse SPEED DEPENDABILITY QUALITY FLEXIBILITY Error-free Products and services Wider variety More customisation More Innovation Cope with volume fluctuations

  10. MANUFACTURING REQUIREMETNS Minimum cost,maximum value COST Fast throughput Reliable operation SPEED DEPENDABILITY QUALITY FLEXIBILITY Error-free processes Ability to change

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