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“Action” Research Case Study

“Action” Research Case Study. A Workforce Housing Study in North Carolina Presented by NCACDC. Presentation Objectives. Learn about NCACDC’s mission and lines of business Understand the factors that led us to the need for a “workforce housing” study

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“Action” Research Case Study

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  1. “Action” ResearchCase Study A Workforce Housing Study in North Carolina Presented by NCACDC

  2. Presentation Objectives • Learn about NCACDC’s mission and lines of business • Understand the factors that led us to the need for a “workforce housing” study • Understand why we use the term “workforce housing”

  3. Presentation Objectives • Understand the components and outputs of our “action” research strategy • Learn about the benefits of the “action” research strategy

  4. NCACDC’s mission …To strengthen the North Carolina economy and build a better tomorrow for all North Carolinians by enhancing community development corporations (CDCs) as they build prosperous communities.

  5. NCACDC’s Lines of Business • Policy, Research and Measurement • Organizational and Development Services • Communications/Messaging and Marketing/Branding • Leadership Governance and Staffing

  6. The making of a “perfect” storm • Raleigh’s News and Observer features a series of articles about the explosive growth of North Carolina’s mainland coastal communities1. • NCACDC participates in DEMOS2 training • Little evidence of any well conceived, comprehensive strategy or public policy that addresses the lack of “workforce” housing

  7. The making of a “perfect” storm • An affiliate member requests assistance • NCACDC desires to facilitate “action” research to leverage learning and obtain data for the community economic development industry

  8. The term “workforce” housing • Helps to change the mental “frame” and attitude of NIMBYism • Created a cohesion for the diverse coalition that was assembled • Recent national and state studies that focuses on related “workforce” housing needs 3 • Allows the possibilities to broaden the constituency base

  9. Components of our strategy • Use academic based research from a credible source • Create a collaborative process • Use messaging to “frame” the issue which assists in building and maintaining a broad base of constituents

  10. Components of our strategy • Expand and involve constituency of other “workforce” associations • Create documentable evidence as a basis to effect policy change

  11. Outputs of the strategy • Raw data • A data driven report • A “Toolbox” of strategies • Formation of the ad-hoc committee of “workforce” associations • Report debriefing event at the NC General Assembly

  12. Benefits of “action” research • Changed the perception of need for “workforce” housing in Brunswick County • Showed that we and other partnering “workforce” associations had a common platform for policy change • Facilitated modifications of Brunswick County’s unified development ordinance

  13. Benefits of “action” research • Established a strong working relationship with an academic institution • Learned that similar studies would still need to be tailored to the member’s needs and expectations

  14. Referenced websites • http://www.demos.org/page76.cfm • http://www.newsobserver.com/1233/ • http://www.uli.org/Content/NavigationMenu/MyCommunity/UrbanInitiatives/WorkforceHousing/Workforce_Housing.htm http://www.nhc.org/housing/policy-groups

  15. For more information contact NCACDC (North Carolina Association of Community Development Corporations) 3109 Poplarwood Ct., Ste. 209 Raleigh, NC 27604 ph: 919-831-9710 Susan Perry Cole, President/CEO x101 sperrycole@ncacd.org Brigette Rasberry, Vice-President/COO x107 brasberry@ncacdc.org Thyron Williams, Program Officer x114 twilliams@ncacdc.org

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