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Market Research Services

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Market Research Services

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  1. Brand Research • Brand research puts you ahead of competitors, offering unique presentations opportunities. • Our Branch Research services include: • Positioning strategy • Deciding on promotional/marketing mediums • Determine customer relations • Perceptual mapping • Optimization of brand positioning • And monitoring brand value

  2. Online Research • We are exposed to endless data on the Internet that, when properly analyzed, can provide endless information to owners of any industry. • Our methodologies of online research include: • Focus groups • Web reporting • Voice of the Customer (VOC) • Willingness to Pay (W2P) • And Customer Satisfaction (CSAT)

  3. Data and Survey Analysis • Data analysis involves inspecting data, cleaning, transforming, and modeling said data to highlight important information. • To perform this analysis, we use software tools including SPSS, SAS, R, and Microsoft Excel. • Make business decisions based on the needs of the market by analyzing survey data to inform your company. • We use methodologies including: • CSAT • CATI • Survey Panels • OLAP

  4. Multivariate & Bivariate Analysis • Bivariate analysis allows for the analysis between two variable (often denoted as X, Y) to test hypotheses of association and casualty by • Defining the nature of the relationship • Identifying the type and direction of the relationship • Determining if the relationship is statistically significant • And identifying the strength of the relationship • Multivariate analysis is similar; however, multivariate studies have more than one dependent variable

  5. Qualitative/Quantitative Market Research • Our Qualitative Market Research services gather data from subjects through: • Focus group interviews • In-depth interviews • Random probability sampling • Projective techniques • And questionnaires • Our Quantitative Market Research process includes: • Defining the problemto discover tools for analysis • Research design free of extraneous variables • Data collection • And report writing and presentation

  6. Business/International Market Research • Our Business Market Research services offer tools for your company to thrive, with research in: • Consumer market business • Business to Business (B2B) marketing • Qualitative/quantitative market • Methodological approaches • PESTEL analysis • SWOT analysis • And competitor intelligence • Whether importing or exporting, our International Market Research services will get you ahead of the game. We provide: • First mover advantage • Second mover advantage • PESTEL analysis • SWOT analysis • Cost advantage • Country business environment analysis • And risk environment analysis

  7. Market Research Surveys • Market research surveys are designed to help you learn about your target market audience using demographic data. • For this task, you need experts like ours in: • Survey designs • Questionnaires • Programming • Hosting • Quota management • Data analysis and statistical services • And survey panels

  8. Primary Market Research • Primary (not secondary) market research gets your business ahead of its competitors. • Let us help you with our team’s expertise in: • Primary data • Competitor intelligence • Focus group interviewing • Questionnaires and survey design • Target audience profiling • Data collection and processing • Data analysis • And report generation and presentation

  9. Contact us In addition to Market Research services, Research Optimus offers services in Financial Research, Pharma Research, Scientific Research, Media Research, Research Report, and Business Analytics. See how we can be of service to you by visiting us at http://www.researchoptimus.com/ Or email us at info@researchoptimus.com

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