UK Smartphone App Market Overview - PowerPoint PPT Presentation

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This "UK Smartphone App Market Overview" acts as a comprehensive source of information on the United Kingdom's smartphone app market./nBy using, comparing and evaluating different sources, the “UK Smartphone App Market Overview” provides you with a range of analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the UK market and enable informed business decisions./nAll facts are presented in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner./nContents:/nSmartphone Market • UK population, number of mobile susbcribers, mobile penetration (2007 Q4 – 2010 Q4 quarterly) • UK smartphone penetration estimates (6 different sources, year 2008-2010) • Number of smartphones in UK, smartphone penetration (2007 Q4 – 2010 Q4 quarterly) • UK Smartphone OS shares by ownership and activity • Top smartphone manufactuers in UK, Top 10 smart devices in UK (by activity) • Smartphone app revenue and user base globally and in UK • Overview of UK smartphone market/nSmartphone User Demographics • UK smartphone users by gender UK smartphone users by age (abs. number of devices 2009-2010) • UK smartphone and iPhone penetration by age and gender (Jan 2010, Nov 2010)/nSmartphone User Habits • Share of UK mobile/feature phone/smartphone users who use downloaded applications • Average number of apps downloaded and used on smartphone • Amount paid for an app by an average user • Most popular app categories in UK (Share of active smartphone users, that use an app from a category at least once a day)/nMobile Internet • Mobile internet users by age (2010) • Share of UK mobile users accessing mobile internet/nThis research report comes as a PDF. Please contact us if you would like the PPTs of these charts.

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UK Smartphone App Market Overview

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Uk smartphone app market overview l.jpg

UK Smartphone App Market Overview

Smartphone App Market Monitor

March 2011

For moredetailspleasevisit:

http://www.research2guidance.com/shop/index.php/uk-app-market-monitor


Contents l.jpg

Contents

Smartphone Market

2010 UK smartphone app market monitor

UK population, number of mobile susbcribers, mobile penetration (2007 Q4 – 2010 Q4 quarterly)

UK smartphone penetration estimates (6 different sources, year 2008-2010)

Number of smartphones in UK, smartphone penetration (2007 Q4 – 2010 Q4 quarterly)

UK Smartphone OS shares by ownership and activity

Top smartphone manufactuers in UK, Top 10 smart devices in UK (by activity)

Smartphone app revenue and user base globally and in UK

Overview of UK smartphone market

Smartphone User Demographics

UK smartphone users by gender

UK smartphone users by age (abs. number of devices 2009-2010)

UK smartphone and iPhone penetration by age and gender (Jan 2010, Nov 2010)

SmartphoneUser Habits

Share of UK mobile/featurephone/smartphone users who use downloaded applications

Average number of apps downloaded and used on smartphone

Amount paid for an app by an average user

Most popular app categories in UK (Share of active smartphone users, that use an app from a category at least once a day)

Mobile Internet

Mobile internet users by age (2010)

Share of UK mobile users accessing mobile internet


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Notice

This is a preview of the actual package and contains only previews of some selected slides. Full package contains 20 detailed slides.

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Symbian has largest share of uk devices but their users are among the least active l.jpg

Symbian has largest share of UK devices, but their users are among the least active

Smartphone market

UK smartphone OS shares by ownership and activity

Comments

Ownership: …

Activity: …

Ownership

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Activity/traffic

Sources: comScoreMobile Benchmark Data for the European Market 2007-2010 (Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); AdMobMobile Metrics Report, May 2010 (count of ad requests on mobile web and in smartphone applications); inMobiA Global View of Mobile Advertising, July 2010 Report (count of web and in-app ad impressions); GlobalStatsStatCounterweb analytics service (Tracking code, installed on more than 3 million sites globally, tracks users activity based on website views). .


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The addressable market for smartphone application developers in UK will reach a substantial size in 2010

Smartphone market

UK App market metrics 2010

UK Mobile subscribers 2010 (EoY)

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XXm


Average uk smartphone user is around xx years old l.jpg

Average UK smartphone user is around XX years old

Smartphone user profile

Number UK Smartphone users by age (in millions)

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Sources: [1] comScoreMobile Benchmark Data for the European Market 2007-2010 (Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); [2] mobileSQUARED, Mobile Market Trends: UK 2010


There are around xx million smartphone users in uk who use downloaded apps l.jpg

There are around XX million smartphone users in UK who use downloaded apps

Smartphone user profile

Share of UK mobile subscribers who used a downloaded application

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Translates to

XX million smartphone users and

XX million feature phone users

who download apps

Sources: [1] comScoreMobile Benchmark Data for the European Market 2007-2010 (Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); [2] The Nielsen Company, The Connected Devices Playbook, August 2010 (n=5,000)


Average uk smartphone user has downloaded xx applications but frequently uses only x of them l.jpg

Average UK smartphone user has downloaded XX applications but frequently uses only X of them

Smartphone user profile

Average number of apps downloaded and used on smartphone

Respondents earning more than £XXkdownload XX apps daily.

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XX year old smartphone owners use XX apps daily

Source: GfK NOP June 2010 (Online survey of 1,108 UK smart phone users).


Xx of uk smartphone users have spent more than xx for single app at least once in the past l.jpg

XX% of UK smartphone users have spent more than £XX for single app at least once in the past

Smartphone user profile

Amount paid for an app by an average user

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Source: GfK NOPJune 2010 (Online survey of 1,108 UK smart phone users).


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