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EU Countries’ mHealth App Market Ranking 2015

Our new report is a part of the annual “mHealth Developer Economics” research program. The focus of the report are EU member states and their mHealth app business potential. The first part is opinion-based. It examines how mHealth app publishers evaluate the EU member states for their mHealth business potential. The second part is fact-based. Our market readiness index which is built on 5 dimensions and 26 criteria, assesses the EU countries’ mHealth market readiness and their individual performance.

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EU Countries’ mHealth App Market Ranking 2015

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  1. The essential FREE report for mHealth companies looking to succeed in the EU market The EU Countries’ mHealth App Market Ranking 2015 Which countries are best for doing mHealth business ©research2guidance 29.05.2015 mHealth App Developer Economics 2015

  2. The EU countries’ mHealth app market ranking study is based on the results of two research programs mHealth app publishers market assessment EU mHealth App Market Readiness Assessment 1 2 … Europe 44% # 1,429 eHealthadoption North America APAC Level ofdigitization 31% # 2,706 22% # 1,508 Market potential Africa 1% # 36 South America Easeofstartingbusiness 3% # 210 Regulations Share of survey respondents , # number of published mHealth apps Fact-based assessment along 5 mHealth app market readiness dimensions Insights and opinions from over 4,400 mHealth practitioners Source: research2guidance - EU countries’ mHealth app market ranking 2015

  3. Results: 5 countries offer the best market conditions for starting an mHealth business in the EU Comparison of country’s rank in market readiness score and developer index High rank Market readiness rank Medium rank Starting points Scale up Low rank Cherry pick Don’t bother Medium rank Low rank High rank Developer’s rank Developers rank – country rank by developers Market readiness rank – rank of country based on eHealth adoption, level of digitalization among population, market potential, ease of starting business, mHealth regulations Source: research2guidance mHealth App Developer Economics study 2015

  4. Market readiness index “The report is extremely valuable for anyone thinking about starting an mHealth company, as well as for government organizations in European countries that want to benefit from a flourishing mHealth ecosystem through creating highly qualified jobs, reducing national healthcare costs and ensuring high levels of quality of care.” Ralf-Gordon Jahns, Managing Director research2guidance Fact-based assessment along 5 mHealth app market readiness dimensions

  5. Denmark offers the best market prerequisites needed for mHealth business Country ranking by mHealth market readiness score (Top 10) Denmark Sweden Finland Spain Netherlands UK Belgium Italy France Portugal Market readiness score – average of the scores in 5 categories. Values are between 0 and 1, 1 represents country which has the highest value in all criteria (e.g. for level of digitalization category criteria are smartphone penetration, mobile internet users, number of used apps, …) Source: research2guidance

  6. Developers index “The key for success of mHealth is consumer willingness and demand and disruption of existing business models. I.e. you need broadband internet, high penetration of mobile devices, and well developed and educated society and social environment.” mHealth app practitioner Insights and opinions from over 4,400 mHealth practitioners

  7. The UK is the leading country for mHealth business according to 55% of mHealth practitioners Country preference by mHealth app publishers and decision makers + UK Germany Sweden Netherlands Denmark France Finland Spain Ireland Austria Share of participants ranking top 3 countries with most favorable market conditions for mHealth business Source: research2guidance mHealth App Developer Economics study 2015, n= 3511

  8. Greece is the least attractive countryfor mHealth business according to 32% of mHealth practitioners Country poor market conditions ranking by mHealth app publishers and decision makers - Greece Romania Germany France Croatia Italy Latvia Hungary Czech Republic Estonia Share of participants ranking country in Low 3 countries with most prohibitive environment for mHealth business Source: research2guidance - EU countries’ mHealth app market ranking 2015, n = 4,471

  9. 50 % of participants stated doctors acceptance of apps as most important for mHealth business Top 5 reasons why country offers favorable/poor market conditions Doctors acceptance of apps High level of digitalization in hospitals Attractive market size Access to developers + Political support for mHealth apps - Prohibitive laws Low acceptance of patients to pay for healthcare Lack of knowledge about the market Low level of digitalization in hospitals Resistance from doctors Share of participants stating reason in 3 most important for country offering favorable/poor market conditions Source: research2guidance mHealth App Developer Economics study 2015, n= 3511

  10. According to developers Germany is the most controversial country among 22 EU countries Comparison of country rank in poor market conditions and good market conditions Good market conditions rank 1 2 6 22 + DK FR FI IE EE SE ES AT PT RO GB DE NL BE IT CZ LV PL HR LT GR HU IE FR FI EE DK SE RO PT PL LV LT CZ DE IT HU ES GB - GR HR AT BE NL Poor market conditions rank 1 3 4 22 Source: research2guidance mHealth App Developer Economics study 2015, n= 3511

  11. Developers’ opinions on which countries have more favorable mHealth conditions depends on their region Share of participants having opinion on EU market conditions by region COUNTRIES WITH POOR CONDITIONS COUNTRIES WITH GOOD CONDITIONS No answer Have opinion Have opinion No answer Europe North America Other Source: research2guidance mHealth App Developer Economics study 2015, n= 3511

  12. If you want to know more download the FREE “EU Countries’ mHealth App Market Ranking 2015” • Part of the largest global research program - The mHealth App Developer Economics • Download the full FREE report here • Read the corresponding blog post here • Share it • Get in contact. We want to hear your thoughts on how mHealth app publishing will develop in the next 5 years • Learn how best to develop your mHealth business for the EU mHealth market www.mHealthEconomics.com

  13. About research2guidance research2guidance is a strategy advisory and market research company. We concentrate on the mobile app eco-system. We are convinced that mobile health solutions will make a difference to people’s lives and that the impact on the healthcare industry will be significant. We provide insights to make it happen and to successfully lead your business. Contact: Ralf-Gordon Jahns, Managing Director ralf.jahns@research2guidance.com Fix: +49 (0)30 609 89 3366 www.research2guidance.com

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