1 / 21

Glamour Usability Report Discoveries Prepared for: Condé Nast Company

Glamour.com Usability Report Discoveries Prepared for: Condé Nast Company . Created by: BAAP Corporation of Professional Usability Testing Brittany Puente Ava Brandimore Areej Al Touq Porsia Green. Background Information.

renate
Download Presentation

Glamour Usability Report Discoveries Prepared for: Condé Nast Company

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Glamour.comUsability Report DiscoveriesPrepared for: Condé Nast Company Created by: BAAP Corporation of Professional Usability Testing Brittany Puente Ava Brandimore Areej Al Touq Porsia Green

  2. Background Information • BAAP Corporation of Professional Usability Testing specializes in creating and conducting usability tests and has created this report in response to your request regarding your website Glamour.com.

  3. Our Goals • To improve usability by • Ease and Effectiveness of Navigation • Organization of the website • Placement of Important • Increase website traffic • Increase profitability

  4. What is Usability Testing? • The process of learning about users from users by observing them using a product to accomplish specific goals of interest to them.

  5. Why is Usability important? • Things shouldn't be that hard to learn to use. • Time wasted trying to learn to use products means lost time for consumers and lost sales for companies. • If dissatisfied with the usability of a product, consumers are less likely to be a returning customer.

  6. Developing a Usability Test • Waiver • Entrance Questions • Task Based Questions • Exit Questions

  7. Comparisons

  8. Subjects Tested • Subject 1 – 20 year old Female • Subject 2 – 25 year old Male • Subject 3 – 17 year old Male • Subject 4 – 40 year old Female • Subject 5 – 29 year old Male

  9. Task-Based Questions The following is a list of tasks we had subjects complete on both websites: • Locate and sign up for a subscription • Locate the Table of Contents • Locate the Search Bar • Find your horoscope • Find a healthy recipe • Navigate to the homepage without using the back button • Find the most viewed stories

  10. Exit Questions • Based on your findings, how was the usability of Glamour.com compared to nytimes.com? • How many times during your navigation through Glamour.com did you see a pop up ad or advertisement while scrolling? Nytimes.com? • Based on your knowledge of the internet and these two websites, do you believe that Glamour.com was easily accessible and easy to navigate?

  11. Results for Glamour.com

  12. Results for Nytimes.com

  13. Top of Page of Glamour.com

  14. Top of Page of nytimes.com • The Table of Content is readily available • Search bar • Top stories are on the homepage

  15. http://www.glamour.comwww.nytimes.com To compare the two sites:

  16. Nytimes.com • Everything is grouped together by category • Organized • Table of Content • Not as many pop-up ads

  17. Pop-up Ad

  18. Solutions • Labeling Stories with topic Headings • Eliminating the excessive amount of scrolling • Making controls easily accessible • Reducing the amount of advertisement

  19. Thank you! • For more information please read our usability report • Questions? Contact us! • Email us at BAAP@yahoo.com • Call us at the BAAP Corporation of Professional Usability Testing Headquarters (333) 555-5555

  20. Works Cited • Barnum, Carol M. Usability Testing Essentials: Ready, Set...Test! Boston: Morgan Kaufmann, 2011. Science Direct. Web. 20 Nov. 2013. <http://www.sciencedirect.com/science/article/pii/B978012375092100012X>. • Bevan, Nigel. "UsabilityNet." UsabilityNet. European Union, Jan. 2006. Web. 24 Nov. 2013. <http://www.usabilitynet.org/>. • Harvey, Amy. "User Experience: What Is It And Why Should I Care? | Usability Geek." Usability Geek RSS. Justin Mifsud, 2 July 2013. Web. 04 Dec. 2013. • IRM Staff. "Usability Testing." Usability Testing. IRM, 8 Mar. 2012. Web. 21 Nov. 2013. • TeamWeb. "Usability Testing." Usability Testing. University Of Texas, 28 June 2012. Web. 22 Nov. 2013. <http://www.utexas.edu/learn/usability/index.html>. • United States of America. US Department of Health and Human Services. Office of the Assistant Secretary for Public Affairs. The Research-Based Web Design & Usability Guidelines. U.S. Government Printing Office, 2006. Web. 20 Nov. 2013. <usability.gov>.

More Related