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Google+

Google+. The latest social media innovation for staying connected & having more control of your information Makes your life easier by adding new ways of filtering the information you receive, as well as the information you share A series of tools to help you stay connected with the people

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Google+

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  1. Google+ • The latest social media innovation for staying connected & having more control of your information • Makes your life easier by adding new ways of filtering the information you receive, as well as the information you share • A series of tools to help you stay connected with the people • Circles, • Hangouts • Sparks • Started out as an invitation only network. You had to be invited by someone who was already a part of the social network • http://www.youtube.com/watch?v=E-oNuIS_CXs

  2. How Could Google+ Help A Business • Social media is about people • You can use upcoming business page as a landing page of your product or service where you can drive traffic once you have the relationship with your prospects on a personal level

  3. B2B or B2C • Sharing Content: • Google+1 is used to share content you like with others • Google+1 Multiple Times on a Page:  • Facebook’s like & Twitter’s “Follow” can be added to your content page only once • Google+1 gets more traffic to your Page: • When you press Google +1 button, your content will be visible publicly in your profile • Google+1 for Ads: • Google +1 button is present near the ads displayed in Google Page

  4. For-Profit or Not-For-Profit • Not-for-profit • Host exclusive hangouts • Cater to your circles • Huddle or hangout with your coworkers • Unite volunteers in a huddle

  5. Examples: For-Profit Organization & Not-For-Profit Organization • Time Magazine • You Tube • Proctor & Gamble

  6. Drawbacks: Using Google+ For Offers & Contests • Seems like for professional work rather than entertainment social network site as Facebook • Visible to everyone, so lack of privacy • Don’t provide you to synchronize different services like twitter, LinkedIn & Facebook

  7. Steps: Setting Up A Google+ Account • http://www.youtube.com/watch?v=y3eCWpeos9w

  8. Steps: Setting Up A Google+ Page • Pick a category • Local business or place • Product or brand • Company, institution or organization • Arts, entertainment or sports • Other • Customize your page’s public profile • Add your profile photo & tagline • Editing your page information • Adding your photostrip

  9. Terms • Google+ hangouts: allows any person to chat over a video connection with up to 10 people anywhere in the world • Circles: allows users to put various different people in specific groupings or lists • This feature is intended to: • Share relevant content with the right people • Follow content posted by people you find interesting • +1 button: it is like a "Like" button on Facebook • Google+ badges: makes it easy for your audience to subscribe to your posts

  10. Business Page Admins • Have up to 50 managers on a page • This will help a page become more effective at managing & producing content 24/7

  11. How A Company Can Use Google+ To Market • Personalize your page URL • Craft an eye-catching mini-bio for your hovercard • Create a first impression • Promote your Google+ page • Create a suggested circles list • Leverage photos to connect with your audience • Establish your presence & wait for your audience • Get to know your audience on Google+ • Use brand micro-circles for repeat business • Capitalize on Google+ search to show you’re there • Use Google+ hangouts to communicate with customers • Join others’ hangouts

  12. Resources: Help An Organization Market Using Google+ • http://www.google.com/+/learnmore/ • http://www.socialmediaexaminer.com/6-steps-to-getting-started-with-google/ • http://energise2-0.com/2011/11/14/google-business-pages-everything-you-need-to-know/ • http://socialmediatoday.com/louisesteiner/344532/google-plus-versus-facebook-what-s-difference • http://www.pagetrafficbuzz.com/google-plus-tips-find-friends/9395/ • http://www.probloggingsuccess.com/google-plus-tutorial-how-to-make-your-stay-pleasant-and-useful/ • http://www.cio.com/article/685930/10_Google_Tips_for_Beginners?page=1#slideshow • http://searchenginewatch.com/article/2142107/How-to-Harmonize-Google-With-Your-Other-Social-Platforms • http://larryferlazzo.edublogs.org/2011/07/10/the-best-resources-for-learning-what-google-is-all-about/

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