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Defending the Indefensible:. Sam Matthews. A Study to Measure the Success of Israel’s H asbara During Operation Cast Lead. Background & History. Public Relations & Public Diplomacy. Robert Entman: ‘Cascade Model’ Herman & Chomsky: ‘Propaganda Model’ Nick Davies: ‘Rules of production’

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Defending the indefensible

Defending the Indefensible:

Sam Matthews

A Study to Measure the Success of

Israel’s Hasbara During Operation Cast Lead



Public relations public diplomacy
Public Relations & Public Diplomacy

  • Robert Entman: ‘Cascade Model’

  • Herman & Chomsky: ‘Propaganda Model’

  • Nick Davies: ‘Rules of production’

  • Walter Lippman: Public Opinion

  • Shaw & McCombs: ‘Agenda-setting’


Rationale significance
Rationale & Significance

‘The Knowledge Deficit’

Norman Finkelstein

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Glasgow University Media Group


Operation cast lead
Operation Cast Lead

“Taking into account the ability to plan, the means to execute plans with the mostdeveloped technology available, and statements by the Israeli military that almost noerrors occurred, the Mission finds that the incidents and patterns of events consideredin the report are the result of deliberate planning and policy decisions.”

Report of the UN Fact-Finding Mission to Gaza


Media and hasbara during the operation cast lead
Media and Hasbara during the Operation Cast Lead

  • National Information Directorate

  • Lebanon 2006

  • Media blackout

  • End of the ceasefire

  • Hasbara 2.0


Methodology
Methodology

  • Hasbara sources

Newspapers

  • Legal/factual framework

MFA

IDFSU

BICOM

UN Mission

International Law

HR Organisations











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