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Products within CNHI’s Automotive Showcase Package

CNHI / Automotive. Products within CNHI’s Automotive Showcase Package. Auto Showcase Package. Auto Showcase Package $699 All used inventory posted on newspaper’s site Access to IVM www.manage.autoconx.com 20 vehicles in weekly Showcase print ads (80 Month)

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Products within CNHI’s Automotive Showcase Package

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  1. CNHI / Automotive Products within CNHI’s Automotive Showcase Package

  2. Auto Showcase Package • Auto Showcase Package $699 • All used inventory posted on newspaper’s site • Access to IVM www.manage.autoconx.com • 20 vehicles in weekly Showcase print ads (80 Month) • Gumiyo (Mobile Web and Text Messaging) • Dealer Specific Toll Free tracking number • Featured Dealer Logo on LMS • New/Fresh inventory posted on “Cars Just In” link • 1x21 inch “CJI” print ad one day a week.

  3. Auto Showcase / We’ve Got you Covered! All of your used Inventory accessible thru our Home Page “Just In” link to your newest inventory Featured Dealer Logo with a link to dealer’s inventory within the newspaper’s site 20 vehicles in the Auto Showcase print section Mobile Access and Text Message Lead Generation 3 methods of tracking, text, web and phone calls

  4. Auto Showcase / We’ve Got you Covered! • “Just In” print features: • Vehicles on dealer’s lot less than 7 days, most profitable vehicles • Very unique, no other media promoting fresh inventory • 1 column ad (10 vehicle max) in newspaper once a week. • Supported by a link on home page • Includes texting, toll Free number tracking and email tracking

  5. F & B Auto Showcase Print Pages • Full page ads are published at least one day a week. • For the online reader to determine the location of the vehicle they must go online to view details of the vehicle • Forcing print readers to online allows for more information about each vehicle to be viewed. Example: The number of online photos are listed for each vehicle • Ads built one day prior to publishing insuring fresh inventory in print ad

  6. Auto Showcase / Last Man Standing LMS is an internet “pop-under” that appears every time an online reader access the VDT home page. The LMS provides the online reader with access to local dealer’s inventory by a general search or a dealer specific search. Example: If the consumer clicks on the a dealer’s logo they will be directed to that particular dealers inventory within the newspaper’s site From April 1st – May 25th the VDT LMS launched 226,000 times!

  7. Mobile Web-Text Message / How it works… • To view vehicles from your • mobile device follow one of the • steps below. • Text the number 48696 and in the message field input “go2carz”. This will allow you t view all the vehicles within CNHI’s automotive data base. • Text the number 48696 and in the message field input the 4 ( red) digit vehicle specific code.

  8. F & B Mobile Web-Text Messaging • Direct text messaging and mobile web capabilities for consumers to view entire inventory via their mobile phone • Dealer will have access to tracking reports that show details related to consumer traffic, vehicles viewed and more. • Inventory is updated same as other automotive sites. No additional work for the dealer

  9. 127 Million daily text users in the US, 203 million pay for it as part of their plans 55% of people who acquired a mobile device in the past 6 months selected a “smart” phone of 3G device. 95 Million mobile subscribers paying for mobile internet access as of 7/08. Compare to 165 million unique internet users 91 Million mobile subscribers had a video capable phone as of Q1 2008 Q1 2006 Americans sent and received 65 text messages a month. Q2 2008 that number has increased to 357 or 450%. Q2 2008 text messaging surpassed the number of phone calls. 204 vs. 357 Mobile Stats / Facts…

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