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Big Data Arrêtons d’en parler, passons à l’action !

Big Data Arrêtons d’en parler, passons à l’action !. Aidan J. O’Brien. Paris, 4 avril 2013. Source : www.thisismoney.co.uk/money/cars/article-2266547/Why-pay-drive-like-girl-insurance-purposes.html. The Journey To Big Data.

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Big Data Arrêtons d’en parler, passons à l’action !

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  1. Big DataArrêtons d’en parler, passons à l’action! Aidan J. O’Brien Paris, 4 avril 2013

  2. Source: www.thisismoney.co.uk/money/cars/article-2266547/Why-pay-drive-like-girl-insurance-purposes.html

  3. The JourneyTo Big Data

  4. Source: http://www.mitcio.com/files/mckinsey-minding-digital-business.pdf

  5. Our Big Data Story • We started focusing on predicting infrastructure outages IT Security Sales Forecasting Manufacturing (Quality) Logistics Voice of Customer (TCE) Digital Marketing HR (Healthcare Insurance)

  6. March 17th 2011 RSA disclosed it was the target of an Advanced Persistent Threat. On June 6th, RSA issued an open letter to customers. They reinforced that the attack on Lockheed Martin did not reflect a new threat or vulnerability in RSA SecurIDtechnology. 2 3 1 INTERACTIVE STEALTHY TARGETED HUMAN INVOLVEMENT LOW AND SLOW SPECIFIC OBJECTIVE System Intrusion AttackBegins Cover-UpComplete Cover-Up Discovery Leap Frog Attacks Dwell Time Response Time Response TIME Attack Identified 1 2 Decrease Dwell Time Speed Response Time

  7. EMC Connected Proactive Services (ECPS)

  8. Big Data is but part of a wider strategy Financial Performance Market value: Tobin’s Q, factor-risk alpha Profitability: Return on invested capital (ROIC), Return on assets (ROA) Operating Efficiency: Operating cash flow on assets, cash flow margin on sales Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011. * Models illegal in the US today.

  9. Marketplace to “market-space” Your business model is important. Does it change in a changing world? CONTENT Information, products Packaging, format, tailoring, service, community, tools CONTENT EXPERIENCE CONTEXT PLATFORM Platforms of services including infrastructure, technology, data and know how INFRASTRUCTURE MARKETPLACE MARKET-SPACE Tangible, product paradigm, physically based, traditional economics, customer transactions, integrated Intangible, service paradigm, information based, new economics, customer relationships, modular Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011

  10. …and the role of Big Data Can new data and better analytics improve content, experience & platform Franklin Templeton Fund Manager YOU CONTENT What is consumed (information/ product) How do you get / create value from your content? Can you improve content by including new previously inaccessible data sources? 139 Mutual funds, 21 insurance funds Interactive online presentations, portfolio manager webcasts, emerging markets blog How to have a better understanding of and more intimate relationships with a growing customer population? EXPERIENCE How is it packaged Do you know how good your customer experience is? PLATFORM How is it delivered (internally/ externally) How good is your platform? Can others co-create on it? Security pricing, client transactions, report processing Would it be beneficial to do more or more complex analytics more quickly? Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011

  11. BusinessMonitoring BusinessInsights BusinessOptimization Data Monetization Business Metamorphosis Use BI to identify under- and over-performing business areas Derive insights from data and plug them back into the business Automate analytics by embedding into certain business operations New revenue streams #1) sell data with analytics #2) create “intelligent” products #3) transform customer relationships Create new services and/or new markets

  12. TOOLS & CONSULTING VISUALIZATION COLLABORATION SOLUTION DESIGN/ DEVELOPMENT DATASCIENTIST REPORTING DASHBOARDS TRAINING ANALYTICS TEXT ANALYTICS PLANNING / WHAT-IF PREDICTIVE STRUCTURED BIG DATA PLATFORM UNSTRUCTURED MASTER DATA MANAGEMENT DATA QUALITY DATAINTEGRATION DATA GOVERNANCE TRANSACTIONALDATA OTHERS MACHINE DATA SOCIAL EXTERNAL DATA SOURCES

  13. The 3 Phases of Data Science Denial #1 – The problem is the Data #2 – The problem is the Model #3 – The problem is You

  14. Priest (Super) Mum Horse rider Retired Consultant Hairdresser Teenager Entrepreneur Nurse

  15. Twitter: @PFBarberAndShop

  16. Big DataArrêtons d’en parler, passons à l’action! Aidan J. O’Brien aidan.j.obrien@emc.com +33 (0) 777 338 932 @ajdobrien

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